Mobile Marketing Box
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Mobile Marketing Box
Pour tout savoir sur le Monde du M-Mobile !
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Marketing mobile : un taux d'ouverture de 95% pour le SMS

Marketing mobile : un taux d'ouverture de 95% pour le SMS | Mobile Marketing Box | Scoop.it

Le mobile, meilleur allié du marketing automation ? Alors que la France compte plus de 34 millions de mobinautes, cette infographie d'Actito montre que les campagnes SMS peuvent générer un ROI élevé.


Via Pascal BAUDOIN
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4 Steps to Creating an Effective Social Media Strategy

4 Steps to Creating an Effective Social Media Strategy | Mobile Marketing Box | Scoop.it
The social media revolution, which has been sweeping the world since the middle of the last decade has slowly been transforming the way businesses and customers interact. Combined, the number of user…

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malek's curator insight, October 3, 2015 12:20 PM

Launching a social media campaign, whether organic (interacting with people online, creating and sharing interesting content) or through advertising, without a clear strategy is a common mistake that can lead to poor ROI.

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20 Cool Tools for Creating Infographics

20 Cool Tools for Creating Infographics | Mobile Marketing Box | Scoop.it

Imagine if you could create an infographic in under 10 minutes without being a designer? Discover 20 tools that will help you when creating infographics.


Via Kamal Bennani
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wagglerfat's comment, August 21, 2015 11:05 PM
good
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How Can Brands Use Snapchat? [INFOGRAPHIC]

How Can Brands Use Snapchat? [INFOGRAPHIC] | Mobile Marketing Box | Scoop.it

If you ask users to take a risk on a somewhat anarchical app like Snapchat, you should reward them with perks they can’t get anywhere else online.


Via donhornsby, malek
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donhornsby's curator insight, August 19, 2015 9:33 AM

Great ideas and great infographic. Are you using Snapchat in your social media mix!

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5 Reasons Small Businesses Should Have An App

In today’s app centric world, more and more businesses are beginning to realize that they might just need a mobile app to maximize publicity on what they have …

Via Peter Azzopardi, Brian Yanish - MarketingHits.com
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Peter Azzopardi's curator insight, October 10, 2014 5:27 PM

Take your pick!

Aaron Curtis's curator insight, October 10, 2014 10:41 PM

This concept is very smart and true. When any business creates an app, it has a 50/50 percent chance of survival. If created correctly it has the ability to raise awareness and create a new platform for gathering information for your business.

If your app flops, you have to follow the steps of finding out what went wrong and how you can fix it to make the app better suited for your audience. 

Guru Hospitals's curator insight, October 11, 2014 3:27 AM

The Guru hospital in Tamilnadu provides ‪#‎laparoscopic‬ treatments for fast‪#‎weightloss‬ within a few days,for more details and a free online consultations visit us, http://www.guruhospitals.com/

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Stratégie mobile et performance : où est la priorité ?

Stratégie mobile et performance : où est la priorité ? | Mobile Marketing Box | Scoop.it
60% des e-commerçants considèrent le m-commerce comme le premier levier de croissance pour leur activité 1. Et je peux comprendre… L’explosion du mobile est nettement annoncée. Malheureusement
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Une journée dans la peau d'un shopper mobinaute

Une journée dans la peau d'un shopper mobinaute | Mobile Marketing Box | Scoop.it
La relation de plus en plus fusionnelle qui unit les consommateurs à leur mobile et la large diffusion des smartphones en font des vecteurs de communication hors pair pour les marques. Encore s'agit-il de connaître les habitudes des mobinautes.
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4 Key Takeaways to a Smart Mobile Marketing Strategy

4 Key Takeaways to a Smart Mobile Marketing Strategy | Mobile Marketing Box | Scoop.it

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Nouveau Baromètre du Marketing Mobile en France...

Nouveau Baromètre du Marketing Mobile en France... | Mobile Marketing Box | Scoop.it
La Mobile Marketing Association France a publié les résultats du 3ème trimestre du Baromètre du Marketing Mobile, réalisé en partenariat avec comScore, GfK et Médiamétrie.
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Les Tablettes Android gagnent régulièrement des parts d ... - servicesmobiles

Les Tablettes Android gagnent régulièrement des parts d ... - servicesmobiles | Mobile Marketing Box | Scoop.it
Les Tablettes Android gagnent régulièrement des parts d ...
servicesmobiles
31 janvier 2013. Les Tablettes Android gagnent régulièrement des parts d'impressions publicitaires. AdMetrics-Report-Q4-2012.

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White Paper Download: Mobile Marketing | iFlyMobi

White Paper Download: Mobile Marketing | iFlyMobi | Mobile Marketing Box | Scoop.it
Looking to grab consumers on the go? Then you'll want a free copy of @johnfoleyjr 's #mobile #marketing whitepaper: http://t.co/zx8vH61j

Via Pekka Puhakka
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M-Commerce: Le marché croît mais votre smartphone n'est pas ... - 20minutes.fr

M-Commerce: Le marché croît mais votre smartphone n'est pas ... - 20minutes.fr | Mobile Marketing Box | Scoop.it
20minutes.frM-Commerce: Le marché croît mais votre smartphone n'est pas ...20minutes.frCOMMERCE - Malgré l'explosion du e-commerce et de celle plus récente du mobile commerce et des innovations qui y participent, les détenteurs de smartphone ont...

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Pourquoi Facebook et Google pourraient disparaître en 2017

Pourquoi Facebook et Google pourraient disparaître en 2017 | Mobile Marketing Box | Scoop.it
Pour le gérant de hedge fund Eric Jackson, la génération Google et Facebook sera bientôt chassée par celle des entreprises...
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Marketing mobile pour magasins physiques, explications et solutions

Marketing mobile pour magasins physiques, explications et solutions | Mobile Marketing Box | Scoop.it
Si les outils de gestion de relation client que la plupart des réseaux de magasins utilisent de manière quotidienne sont un moyen efficace d
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[Bonnes pratiques] Le retargeting en mode Mobile

[Bonnes pratiques] Le retargeting en mode Mobile | Mobile Marketing Box | Scoop.it
Chaque mois, Philippe Leclercq (Ad4Screen) éclaire les problématiques du marketing mobile. Aujourd'hui, cap sur le retargeting mobile, avec plusieurs conseils pour mettre en place des campagnes performantes.
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10 Ways to Convert More Customers Using Location

10 Ways to Convert More Customers Using Location | Mobile Marketing Box | Scoop.it

Mobile - How can businesses use location to increase conversions and sales?


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Mobile SEO: 5 Best Practices to Follow for 2015

Mobile SEO: 5 Best Practices to Follow for 2015 | Mobile Marketing Box | Scoop.it
In 2015, Mobile SEO best practices are mobile site design, navigation, site load speed and urls configuration. Responsive site will be the best investment .

Via Peter Azzopardi
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Peter Azzopardi's curator insight, November 25, 2014 12:48 PM
Mobile SEO: How Do You Get There? Some necessary steps.

 

Thanks to @Sanjana Singh for the scoop.

Scanf Solutions's curator insight, November 29, 2014 4:57 AM

For Media Inquiries:  

Telephone: 9999440744

Email: jatin@scanf.in

Website: http://www.scanf.in/

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Le comportement mobile des Français reste globalement traditionnel même s’il s’ouvre lentement aux nouveaux usages selon Deloitte - Offremedia

Le comportement mobile des Français reste globalement traditionnel même s’il s’ouvre lentement aux nouveaux usages selon Deloitte - Offremedia | Mobile Marketing Box | Scoop.it
Dans son étude annuelle sur les usages mobiles réalisée avec Ipsos, Deloitte dresse le portrait du Français moyen : «ni technophile ni technophobe», il est «curieux des nouveautés mais attaché aux traditions». Si le Français est multi-équipé, avec 2,86 appareils électroniques mobiles en moyenne et un équipement en smartphones (61%) qui est devenu supérieur à celui en téléphones portables standards (41%), c’est, en moyenne, un utilisateur de mobile classique qui concentre ses usages sur la voix (88%), les SMS (84%) et les emails (38%).
Seuls 12% des sondés, en juin dernier, déclaraient utiliser les messageries instantanées (essentiellement des moins de 25 ans).
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[m-commerce] Zoomdle, le Shazam de la mode

[m-commerce] Zoomdle, le Shazam de la mode | Mobile Marketing Box | Scoop.it
'Je lis, je flashe, j'achète', c'est le concept de l'application Zoomdle, qui permet au lecteur de 'shopper' en un flash ses coups de coeur vus dans la presse. Expérimenté au sein du groupe Mondadori (Biba, Grazia, Vitale), ce dispositif de 'flash & buy' pourrait ouvrir d'alléchantes perspectives.
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12 Simple Strategies for Building Your Mobile-Marketing List

12 Simple Strategies for Building Your Mobile-Marketing List | Mobile Marketing Box | Scoop.it
The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
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Seven Deadly Sins of Mobile Marketing [Infographic] - Profs

Seven Deadly Sins of Mobile Marketing [Infographic] - Profs | Mobile Marketing Box | Scoop.it

 

 


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L’importance du mobile dans votre stratégie de communication

L’importance du mobile dans votre stratégie de communication | Mobile Marketing Box | Scoop.it
Tout au long des derniers mois, vous êtes sûrement tombés sur de nombreux articles parlant de la croissance du mobile, et à quel point il est important d'avoir une stratégie mobile.

Via Thierry Pires
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5 Mobile Marketing Insights for Generating Targeted Sales Leads

5 Mobile Marketing Insights for Generating Targeted Sales Leads | Mobile Marketing Box | Scoop.it

The statistics surrounding mobile usage are staggering. Nowadays, it’s not difficult to come across information that tell you things like “5.1 billion human beings own a smart phone while 4.2 billion own a toothbrush” or, in a more marketing-esque context, “52% of mobile ads lead to a phone call” and so on and so forth. But what do these numbers tell us about it’s impact on generating targeted sales leads?

 

Facts can only take us so far; the insights that we draw from them are the things that really move us further. For example, one well-known statistic flying around today suggests that about 90% of mobile searches lead to action with more than 50% resulting in a purchase. What does this mean for your efforts at acquiring and following targeted sales leads? Does this mean this kind of marketing is the Holy Grail that some marketers have been searching for? Far from it.

 

While it is now an indispensable tool in most modern marketing strategies, it works best as a complement rather than a substitute for the rest of the more traditional marketing channels. In addition, developing a mobile experience for your marketing audience is only one component in your campaign to generate laser-targeted sales prospects.

 

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James A Smith MCIM's curator insight, March 26, 2013 5:44 AM

Get mobile or get left behind is what i keep hearing - may be true for some - true for all?

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[Infographie France] 72% des utilisateurs de smartphone favorables au paiement mobile

[Infographie France] 72% des utilisateurs de smartphone favorables au paiement mobile | Mobile Marketing Box | Scoop.it

72% des utilisateurs de smartphone favorables au paiement mobile


Via Philippe Coup-Jambet, Herman vincent / My Check Experience
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