Putting an app on the app store and counting how many downloads it has is not enough to measure success. Success is measured in different ways. Downloads don’t necessary reflect the number of people using the app.
Retails must embrace, not ignore, showrooming behavior BizReport More proof, as if you need it, of the need for retailers to meet this scenario head-on, rather than ignoring it, is provided in Econsultancy's new Mobile Commerce Compendium.
Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t. Each campaign depends on appropriate segmentation for your vertical.
For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy people. Gym memberships target adults rather that children. You get the general idea, right?
Strategic demographic segmentation helps companies choose their customers according to their need.
Focus on the customer
Here are some best practices for a mobile marketing campaign:
○ Keep the customer involved
○ Listen to customers: comments and criticisms are always constructive
○ Be willing to offer something to the customer
○ If the client requests, let them opt-out easily
○ Take every opportunity to socialize with the customer, be sure to notify them of promotions, discounts or offers;
(Photo credit: needoptic) Responsive design is the hot topic for 2013. We've moved beyond mobile and finally reached the point where companies are accepting the fact that the best ROI comes from fully integrated marketing programs.
The all-in-one shopping experience of major in-store retailers is becoming a thing of the past, as the ease and convenience of online shopping is putting more pressure on in-store retailers than ever. It can be far less preferable to go to a brick-and-mortar store when online purchases arrive within a few days and shipping is (often) free. Additionally, the sheer quantity of online vendors has afforded Millennials (and consumers in general) more retail options than ever before, thereby allowing Millennials to be more selective with their purchases.
Millennials actually prefer to browse for products over purchasing them, and only pull the trigger after a smile of satisfaction – a retailer’s ability to “make me smile” is 33 percent more important to Millennials than Baby Boomers.Online retailers interested in appealing to Millennial consumers need to provide them with a more shareable and social shopping experience. As the pioneers of social media, it is especially important for online retailers to offer products and advice to Millennials on social networks. Millennials want to share these things with 100, 1,000, or even 10,000 friends and followers (i.e. your potential customers). This dialog can be enhanced by a well-developed mobile strategy that engages the 50 percent of Millennials that are browsing and reviewing products via their mobile devices....
South Korean retailer E-Mart is using Anti-Counterfeit QR Code tags to combat fake designer goods (We had written about a similar use for #QRcodes here http://t.co/CszyRDkrgr #NFC #ProductAuthentication)...
Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers expectations. With mobile driving news consumption and responsive websites becoming more prevalent this infographic helps show marketers how to make mobile experiences more personalized. The age of big data has raised customer expectations when it comes to the relevance and personalization of marketing campaigns. Unfortunately, according to a new report from Econsultancy, few marketers are delivering on those expectations of website personalization, especially on mobile. However, mobile marketing platforms have the ability to deliver personalized experience well beyond the web and directly in a customer's pocket. This infographic provides insight into the current state of personalization and how marketers can start delivering tailored campaigns on mobile....
Via Jeff Domansky
Mobile Marketing Watch How Effective is Mobile Marketing on Vine? Mobile Marketing Watch Vine has “become the muse of marketers looking to reach people through imaginative messaging,” says Jennifer Van Grove of CNET.
You can approach mobile marketing as a full-time business, or you can just try it part time. This list should keep you informed as to how you can be successful with mobile marketing. With with your customers.