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How mobile marketing is different from traditional marketing

How mobile marketing is different from traditional marketing | Mobile Marketing for Businesses | Scoop.it

Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t. Each campaign depends on appropriate segmentation for your vertical.

 

For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy people. Gym memberships target adults rather that children. You get the general idea, right?

 

Strategic demographic segmentation helps companies choose their customers according to their need.

 

Focus on the customer

Here are some best practices for a mobile marketing campaign:

○ Keep the customer involved

○ Listen to customers: comments and criticisms are always constructive

○ Be willing to offer something to the customer

○ If the client requests, let them opt-out easily

○ Take every opportunity to socialize with the customer, be sure to notify them of promotions, discounts or offers;

○ Build lasting relationships with customers;...


Via Jeff Domansky
Zeebric's insight:

Detailed and instructive article on mobile marketing.

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MTD's curator insight, May 4, 2013 4:43 AM

Your mobile strategy has one major difference with traditional marketing: it allows and requires far greater socialisation with the target. Without that, you are not using the medium right - and in an ever more McLuhanite world that means you're not delivering the message and inspiring action the way you want. In other ways however these very useful tips are simply underlining what all marketing is about: communication, exchange and closeness to provoke adoption and loyalty.

Marie Dougy's comment, May 4, 2013 11:06 AM
effectively it is important to consider the creation of an advertising campaign optimized for mobile - starting with reading and navigation for mobile screens
Jeff Domansky's curator insight, May 4, 2013 2:11 PM

Great tips, useful distinctions between mobile and traditional marketing.

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7 Dos and Don'ts of Mobile App Marketing [Infographic]

7 Dos and Don'ts of Mobile App Marketing [Infographic] | Mobile Marketing for Businesses | Scoop.it
Putting an app on the app store and counting how many downloads it has is not enough to measure success. Success is measured in different ways. Downloads don’t necessary reflect the number of people using the app.
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Retails must embrace, not ignore, showrooming behavior - BizReport

Retails must embrace, not ignore, showrooming behavior
BizReport
More proof, as if you need it, of the need for retailers to meet this scenario head-on, rather than ignoring it, is provided in Econsultancy's new Mobile Commerce Compendium.
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3 Mobile Marketing Features Required in a Smartwatch

3 Mobile Marketing Features Required in a Smartwatch | Mobile Marketing for Businesses | Scoop.it
How a smartwatch can be turned into a great tool for mobile marketing, using mobile coupons, payments, and location-based marketing
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Questions to ask before creating a mobile marketing strategy

Questions to ask before creating a mobile marketing strategy | Mobile Marketing for Businesses | Scoop.it
Don't just jump on the mobile marketing bandwagon: you need to ask yourself these questions before you start your mobile marketing strategy.
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Leveraging referrals in mobile marketing

Leveraging referrals in mobile marketing | Mobile Marketing for Businesses | Scoop.it
Use the power of referrals in your mobile marketing plan, by offering customers deals and discounts. Leveraging referrals in mobile marketing is important.
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Infographic: Why Do Email Subscribers Unsubscribe? - Mobile Marketing Watch

Infographic: Why Do Email Subscribers Unsubscribe? - Mobile Marketing Watch | Mobile Marketing for Businesses | Scoop.it
Infographic: Why Do Email Subscribers Unsubscribe?
Mobile Marketing Watch
Infographic Why Do Email Subscribers Unsubscribe1 Infographic: Why Do Email Subscribers Unsubscribe?
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What You Can Learn From Your Mobile Marketing Campaigns

What You Can Learn From Your Mobile Marketing Campaigns | Mobile Marketing for Businesses | Scoop.it
There are so many choices when it comes to building a mobile marketing plan that it's hard to know where to begin. This article's tips will help you to hone your mobile marketer. TIP! Do your work ...
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6 serious strategies for making sure mobile marketing doesn’t leave you behind | memeburn

6 serious strategies for making sure mobile marketing doesn’t leave you behind | memeburn | Mobile Marketing for Businesses | Scoop.it
Social Marketing... 6 serious strategies for making sure mobile marketing doesn't leave you behind: Integrate ... http://t.co/bx02alu8q0
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How Are Moms Using Social Media (And Why Does This Matter To Marketers)? [INFOGRAPHIC] - AllTwitter

How Are Moms Using Social Media (And Why Does This Matter To Marketers)? [INFOGRAPHIC] - AllTwitter | Mobile Marketing for Businesses | Scoop.it
How Are Moms Using Social Media (And Why Does This Matter To Marketers)? [INFOGRAPHIC]

Via The Fish Firm
Zeebric's insight:

Lesson: No digital marketer can afford to ignore Moms

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gokhanht's comment, May 12, 2013 3:32 PM
nice article, thank you . you look this http://www.orjinalfilmizle.net/
Rayane Sn's comment, May 13, 2013 5:21 AM
Agreed
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What Goes Into Making a Website Mobile?

What Goes Into Making a Website Mobile? | Mobile Marketing for Businesses | Scoop.it
Mobile Websites: It may look perfect in a browser on that 19-inch screen but, when it goes through the shrink-ray of your mobile device things can change. (What Goes Into Making a Website Mobile?
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How mobile marketing is different from traditional marketing

How mobile marketing is different from traditional marketing | Mobile Marketing for Businesses | Scoop.it

Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t. Each campaign depends on appropriate segmentation for your vertical.

 

For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy people. Gym memberships target adults rather that children. You get the general idea, right?

 

Strategic demographic segmentation helps companies choose their customers according to their need.

 

Focus on the customer

Here are some best practices for a mobile marketing campaign:

○ Keep the customer involved

○ Listen to customers: comments and criticisms are always constructive

○ Be willing to offer something to the customer

○ If the client requests, let them opt-out easily

○ Take every opportunity to socialize with the customer, be sure to notify them of promotions, discounts or offers;

○ Build lasting relationships with customers;...


Via Jeff Domansky
Zeebric's insight:

Detailed and instructive article on mobile marketing.

more...
MTD's curator insight, May 4, 2013 4:43 AM

Your mobile strategy has one major difference with traditional marketing: it allows and requires far greater socialisation with the target. Without that, you are not using the medium right - and in an ever more McLuhanite world that means you're not delivering the message and inspiring action the way you want. In other ways however these very useful tips are simply underlining what all marketing is about: communication, exchange and closeness to provoke adoption and loyalty.

Marie Dougy's comment, May 4, 2013 11:06 AM
effectively it is important to consider the creation of an advertising campaign optimized for mobile - starting with reading and navigation for mobile screens
Jeff Domansky's curator insight, May 4, 2013 2:11 PM

Great tips, useful distinctions between mobile and traditional marketing.

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Benefits of Mobile Marketing Automation | Visual.ly

Benefits of Mobile Marketing Automation | Visual.ly | Mobile Marketing for Businesses | Scoop.it
If you're a marketer, then you understand the power of enterprise mobility: the timeliness of the follow up, the immediate access to marketing collate.
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Mobile for Small Business is the Big Thing for 2013

Mobile for Small Business is the Big Thing for 2013 | Mobile Marketing for Businesses | Scoop.it
Mobile for small business will be increasingly important in 2013 and will show a greater investment compared to 2012.
Zeebric's insight:

Mobile marketing is the smart option for small businesses and a lot of them are recognizing that fact.

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Why You Need to Prioritize Responsive Design Right Now

Why You Need to Prioritize Responsive Design Right Now | Mobile Marketing for Businesses | Scoop.it
(Photo credit: needoptic) Responsive design is the hot topic for 2013. We've moved beyond mobile and finally reached the point where companies are accepting the fact that the best ROI comes from fully integrated marketing programs.
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How Millennials Are Changing The Face Of Retail Shopping - Business 2 Community

How Millennials Are Changing The Face Of Retail Shopping - Business 2 Community | Mobile Marketing for Businesses | Scoop.it

The all-in-one shopping experience of major in-store retailers is becoming a thing of the past, as the ease and convenience of online shopping is putting more pressure on in-store retailers than ever. It can be far less preferable to go to a brick-and-mortar store when online purchases arrive within a few days and shipping is (often) free. Additionally, the sheer quantity of online vendors has afforded Millennials (and consumers in general) more retail options than ever before, thereby allowing Millennials to be more selective with their purchases.


Millennials actually prefer to browse for products over purchasing them, and only pull the trigger after a smile of satisfaction – a retailer’s ability to “make me smile” is 33 percent more important to Millennials than Baby Boomers.Online retailers interested in appealing to Millennial consumers need to provide them with a more shareable and social shopping experience. As the pioneers of social media, it is especially important for online retailers to offer products and advice to Millennials on social networks. Millennials want to share these things with 100, 1,000, or even 10,000 friends and followers (i.e. your potential customers). This dialog can be enhanced by a well-developed mobile strategy that engages the 50 percent of Millennials that are browsing and reviewing products via their mobile devices....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 21, 2013 6:48 PM

Here's why marketing to millennials takes a unique approach.

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Anti-Counterfeit QR Code Tags by E-Mart

Anti-Counterfeit QR Code Tags by E-Mart | Mobile Marketing for Businesses | Scoop.it
South Korean retailer E-Mart is using Anti-Counterfeit QR Code tags to combat fake designer goods (We had written about a similar use for #QRcodes here http://t.co/CszyRDkrgr #NFC #ProductAuthentication)...

Via Paulo Gervasio
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Respect your customers for Mobile Marketing Success

Respect your customers for Mobile Marketing Success | Mobile Marketing for Businesses | Scoop.it
You can't have mobile marketing success, unless you start respecting your customers and their choices. Always give your customers the choice to opt in.
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Infographic: Why marketers choose certain colors

Infographic: Why marketers choose certain colors | Mobile Marketing for Businesses | Scoop.it
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.

Via Jeff Domansky
Zeebric's insight:

Wow...never really considered colours! This infographic makes perfect sense, though

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WEDCBiz's curator insight, May 22, 2013 10:21 AM

Not that all of us agree with painting our daughters' rooms pink, but still, color is something we should consider when branding our small businesses.

Ali Anani's curator insight, May 23, 2013 12:16 AM

A must reading to know your feelings and feelings of others

Alison D. Gilbert's curator insight, May 23, 2013 5:12 PM

Red is a color that stimulates the appetite for food. Blue suppresses it.

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QR Codes: Put A Spring Into Mobile And Online Marketing

QR Codes: Put A Spring Into Mobile And Online Marketing | Mobile Marketing for Businesses | Scoop.it
Originally designed for industrial uses, QR codes have become common in consumer advertising.

Via Paulo Gervasio
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Mobile Marketing Gets Increased Attention in Singapore - eMarketer

Mobile Marketing Gets Increased Attention in Singapore - eMarketer | Mobile Marketing for Businesses | Scoop.it
Many marketers in Singapore have now put together at least one mobile marketing campaign, and a good portion have made mobile a regular marketing channel.
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US mobile commerce sales [infographic]

US mobile commerce sales [infographic] | Mobile Marketing for Businesses | Scoop.it
Looking for the latest statistics on the US mobile commerce scene? Look no farther than this helpful infographic from Invesp. Via Invesp. Like infographics? So do we.

Via The Fish Firm
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gokhanht's comment, May 12, 2013 3:33 PM
nice article, thank you . you look this http://www.orjinalfilmizle.net/
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How To Make Mobile Marketing More Personalized | Social Media Today

How To Make Mobile Marketing More Personalized | Social Media Today | Mobile Marketing for Businesses | Scoop.it
Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers expectations. With mobile driving news consumption and responsive websites becoming more prevalent this infographic helps show marketers how to make mobile experiences more personalized. The age of big data has raised customer expectations when it comes to the relevance and personalization of marketing campaigns. Unfortunately, according to a new report from Econsultancy, few marketers are delivering on those expectations of website personalization, especially on mobile. However, mobile marketing platforms have the ability to deliver personalized experience well beyond the web and directly in a customer's pocket. This infographic provides insight into the current state of personalization and how marketers can start delivering tailored campaigns on mobile....
Via Jeff Domansky
Zeebric's insight:
excellent insights and information!
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Jeff Domansky's curator insight, May 8, 2013 2:59 PM

This post will help you think about mobile marketing in your marketing strategy and provide some tips on just how to do it.

Anne Perez's curator insight, May 9, 2013 2:58 PM

Mobile marketing is playing catch up when it comes to personalizing experiences for customers. 

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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | Mobile Marketing for Businesses | Scoop.it
Here are some of the most interesting digital marketing stats we've seen this week. (10 interesting digital marketing stats we've seen this week: Stats include mobile strategy, desktop use in Aus...
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How Effective is Mobile Marketing on Vine? - Mobile Marketing Watch

How Effective is Mobile Marketing on Vine? - Mobile Marketing Watch | Mobile Marketing for Businesses | Scoop.it
Mobile Marketing Watch
How Effective is Mobile Marketing on Vine?
Mobile Marketing Watch
Vine has “become the muse of marketers looking to reach people through imaginative messaging,” says Jennifer Van Grove of CNET.
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Boost Your Business Success With These Mobile Marketing Tips

Boost Your Business Success With These Mobile Marketing Tips | Mobile Marketing for Businesses | Scoop.it
You can approach mobile marketing as a full-time business, or you can just try it part time. This list should keep you informed as to how you can be successful with mobile marketing. With with your customers.
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