Mobile Marketing Around The World
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Mobile Marketing Around The World
Mobile Marketing - Mobile Commerce -Mobile Social Commerce - MCommerce - Marketing Móvil
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#MWC2015 : Tu Negocio es Móvil. Tendencias 2015

#MWC2015 : Tu Negocio es Móvil. Tendencias 2015 | Mobile Marketing Around The World | Scoop.it
Finalizado el Mobile World Congress 2015, con record de asistentes y donde miles de empresas de todo el mundo han confluido con intención de innovar, experimentar nuevas formas de comunicarnos y poner en marcha nuevas iniciativas adaptadas a las actuales tendencias, el área de marketing digital del Instituto de Formación Continua de la Universidad de Barcelona nos invita […]
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#Google usará como factor #SEO si una Web tiene versión para Móviles

#Google usará como factor #SEO si una Web tiene versión para Móviles | Mobile Marketing Around The World | Scoop.it

“Google sigue dando los pasos necesarios para que los usuarios puedan acceder a los resultados relevantes y oportunos en las búsquedas móviles,”


Via Alvaro Díaz A., Jesús Hernández
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El Móvil es el protagonista de las campañas de Marketing digital

El Móvil es el protagonista de las campañas de Marketing digital | Mobile Marketing Around The World | Scoop.it
Multiplica – reconocida consultora del ámbito digital – ha publicado los resultados del ‘Estudio sobre Prioridades Digitales para 2015’ en el que han participado 120 compañías de referencia en países como España, México, Colombia, Perú y Chile. El análisis tiene como objetivo revelar cuál ha sido el balance y el grado de avance desde el […]
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Mobile is the Essential Link in Customer Experience

Mobile is the Essential Link in Customer Experience | Mobile Marketing Around The World | Scoop.it
The 2010 customer expected you to provide her with an easy way to find what she was looking for -- prices, product features, reviews or account information. The 2014 customer expects you to anticipate what she might want and present it to her, in context, perhaps even before she knows she wants it. Smart phones have created this change. All of us are in the midst of a mobile mind shift. We have learned that whatever the question, the answer is on the phone. Does this product come in my size? Wha Topic: Customer Experience.
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The Favorite Mobile Brands of Consumers in Emerging Markets

The Favorite Mobile Brands of Consumers in Emerging Markets | Mobile Marketing Around The World | Scoop.it
Mobile - Consumers in emerging markets prefer mobile devices made by Apple and Samsung, according to the results of a recent survey conducted by Upstream and Ovum.
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Mobile Commerce is beginning to outpace E-Commerce

Mobile Commerce is beginning to outpace E-Commerce | Mobile Marketing Around The World | Scoop.it
mobile commerce is beginning to outpace e-commerce in some product categories. E-commerce has long been a powerful channel for the retail industry. Today,
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Marketing en Smartphones

Marketing en Smartphones | Mobile Marketing Around The World | Scoop.it
El pasado mes de Febrero vivimos en Barcelona toda una revolución en el sector de la telefonía móvil gracias al Mobile World Congress, en el que se presentaron al mercado varias novedades. Aprovechando el auge que desde hace ya unos años vive este sector, el marketing ha identificado un nuevo camino para llevar a cabo [...]
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Your Five-Point Mobile Marketing Checklist

Your Five-Point Mobile Marketing Checklist | Mobile Marketing Around The World | Scoop.it
Mobile - With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key ...
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Six Tips for Mobile-Optimized Email Marketing

Six Tips for Mobile-Optimized Email Marketing | Mobile Marketing Around The World | Scoop.it
Mobile - Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to meet this new customer demand are fated to fall behind.
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#SOCIALTV El Nuevo Modelo de Negocio de las Emociones

#SOCIALTV  El Nuevo Modelo de Negocio de las Emociones | Mobile Marketing Around The World | Scoop.it

El twiespectador hoy tiene el control de su tiempo, él tiene el poder de programar sus contenidos, los co-crea, y los comparte, utilizando los múltiples canales y medios que habitan en la megaestructura de comunicación online. Las múltiples pantallas, los múltiples canales, los diversos medios, y las infinitas herramientas, permiten que proliferen nuevos contenidos contados en nuevos medios.


Via UNIVERSIDAD DE LIMA / Biblioteca, Alex Araujo
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The Three Waves Of Mobile Marketing

The Three Waves Of Mobile Marketing | Mobile Marketing Around The World | Scoop.it
With over one million apps in the Apple and Google stores, you‘d think that app development has become business as usual. As we enter 2014, the making of...
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¿Cuáles son los Principales Obstáculos a los que se enfrentan los Usuarios Móviles?

¿Cuáles son los Principales Obstáculos a los que se enfrentan los Usuarios Móviles? | Mobile Marketing Around The World | Scoop.it
¿Cuáles son los principales obstáculos a los que se enfrentan los usuarios móviles?
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What Door-to-Door Salesmen Can Teach Mobile Marketers

What Door-to-Door Salesmen Can Teach Mobile Marketers | Mobile Marketing Around The World | Scoop.it
Mobile - Mobile devices function as portable doorways to customers' digital homes. Are your customers opening the door for you?
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El #Mcommerce Crece un 105%

El #Mcommerce Crece un 105% | Mobile Marketing Around The World | Scoop.it
El m-commerce ha crecido un 105% en Europa en 2014. Éste es uno de los principales datos extraídos del “zanox Mobile Performance Barometer 2015″, que mide la evolución del m-commerce basándose en el análisis de más de 2.000 programas de anunciantes de zanox en los mercados de Alemania, Italia, Francia, Reino Unido, España, Benelux, Escandinavia […]
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Abriendo puertas con el Móvil

Abriendo puertas con el Móvil | Mobile Marketing Around The World | Scoop.it
Según estudios recientes del sector, los usuarios de smartphones usan un total de 10 apps al día, mientras que otras 20 se utilizan de forma esporádica o por un motivo concreto. Comprar unas entradas para el cine, reservar un hotel o pedir un taxi son tareas diarias que hoy en día se realizan en gran […]
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1.25 Billion Smartphones to Ship in 2014 | Mobile Marketing Watch

1.25 Billion Smartphones to Ship in 2014 | Mobile Marketing Watch | Mobile Marketing Around The World | Scoop.it

What could possibly be more impressive than 1.25 billion smartphones shipping in 2014?

How about 2 billion smartphones shipping in 2018?

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Mobile’s Not a Noun, It’s a Verb: Behavior is Everything 

Mobile’s Not a Noun, It’s a Verb: Behavior is Everything  | Mobile Marketing Around The World | Scoop.it

A lot of marketers may think of mobile as a channel, a thing, a site, a means — particularly in regard to their own advertising efforts. In their minds, it’s a noun.

But according to Jeff Fagel, CMO at G/O Digital, we really should be thinking of mobile as a verb.

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Planning an Event? Don't Forget the Branded Apps!

Planning an Event? Don't Forget the Branded Apps! | Mobile Marketing Around The World | Scoop.it
Mobile - Marketers should consider creating branded apps for the conferences they host. Branded apps can help open up new marketing channels and maximize customer engagement.
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Keeping Up With Consumer Trends Through Mobile Apps -

Keeping Up With Consumer Trends Through Mobile Apps - | Mobile Marketing Around The World | Scoop.it
mobile apps designed to handle and streamline as many daily tasks as possible for on-the-go completion. Since the app has become almost as crucial as a
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Mobile Sites of Most Top Web-Only Retailers Are Slow to Load

Mobile Sites of Most Top Web-Only Retailers Are Slow to Load | Mobile Marketing Around The World | Scoop.it
Mobile - The most popular Web-only retailer sites take an average of 2.99 seconds to load on mobile devices, two seconds longer than Google's recommended load time, according to a recent report ...
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QR Codes, Big Data and Consumer Backlash

QR Codes, Big Data and Consumer Backlash | Mobile Marketing Around The World | Scoop.it
QR Codes, Big Data and Consumer Backlash There is nowhere to hide. Cameras are everywhere and they are focused on you. As you shop for tighty whities, run
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Mobile World Congress – four trends that impact customer service

Mobile World Congress – four trends that impact customer service | Mobile Marketing Around The World | Scoop.it

The explosive growth of smartphones and tablets has had an enormous impact on customer service and the customer experience. Mobile devices allow consumers to find information or interact with companies wherever they are. They make it simple to get in touch across multiple channels (from email and social media to voice and text), driving increased contact volumes. Always-on mobile consumers expect a seamless experience, across devices and channels, and if they don’t receive it will head to competitors with a tap of the screen.

 

And as mobile adoption increases so does the use of unstructured language, and new ways of interacting. For example, our own research tells us that a person will ask the same question in three different ways through three different devices. With mobile devices encouraging interactions on the move, people have less time to get their message across, which means an increase in unstructured language. Companies therefore need to look at technologies such as linguistics to understand the context and deeper meaning of questions.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 15, 2014 7:28 PM

This article highlights some key #mobility trends worth noting--continued growth together with downward pressure on prices; larger smartphones; wearable tech gaining traction; growing inter-connection of devices (#IOT).

 

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Mobile POS Platforms vs. Branded Smartphone Payment Systems: How Do You Decide Which is Right for Your Business?

Mobile POS Platforms vs. Branded Smartphone Payment Systems: How Do You Decide Which is Right for Your Business? | Mobile Marketing Around The World | Scoop.it
Many businesses today are beginning to explore mobile payment options – and it’s no wonder! Here are three things to think about when considering mobile POS systems for your business.
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How Mobile Apps Monetize Globally

How Mobile Apps Monetize Globally | Mobile Marketing Around The World | Scoop.it
Mobile - Free mobile applications with in-app purchases (IAP) generate the most revenue in the Apple App Store, and the revenue share of this freemium model has steadily increased over time, according ...
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Lanzamiento de Productos y Marketing Movil

Lanzamiento de Productos y Marketing Movil | Mobile Marketing Around The World | Scoop.it
Lanzamiento de productos y Marketing Movil
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