Mobile Marketing and Messaging
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Mobile Marketing and Messaging
Mobile marketing is one of the most influential marketing tactics in the industry. And an essential part of your marketing mix.
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How Android is Catching up with Beacons

How Android is Catching up with Beacons | Mobile Marketing and Messaging | Scoop.it
With the recent release of AltBeacon as a way to accelerate beacon adoption among non-iOS devices, beacons are currently poised to really break out. Learn how Android is fast emerging as the next go-to platform for beacons.
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Mobile Marketing

Mobile Marketing | Mobile Marketing and Messaging | Scoop.it
Being the millennials that we are, we cannot imagine our lives without smartphones anymore. The time has come to shed some light on the last form of marketing on this blog and that is- mobile marke...
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App, App, and Away: Mobile App Downloads at Record Highs

App, App, and Away: Mobile App Downloads at Record Highs | Mobile Marketing and Messaging | Scoop.it
The Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of the top 200 free iOS apps, “surged to 8.1 million downloads in November, propelled by new iPhone ownership and increased app activity over the Thanksgiving break,” the report summary reads. “Compared to November 2013, app download volumes have grown by a notable 42 percent year-over-year.”
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21 weird and wacky wearables you'll actually want

21 weird and wacky wearables you'll actually want | Mobile Marketing and Messaging | Scoop.it
These 21 unique wearable devices are all worth a look — and some could genuinely enhance your life
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The Future of the Driver’s License May Be Mobile

The Future of the Driver’s License May Be Mobile | Mobile Marketing and Messaging | Scoop.it
The state of Iowa may be the first in the nation to launch mobile drivers licenses.

Described as being an app that “co-exist[s] with the traditional plastic card,” officials in Iowa say the iOS and Android compatible platform in question is now in development.
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How Tinder Tackles an M-Commerce Problem

How Tinder Tackles an M-Commerce Problem | Mobile Marketing and Messaging | Scoop.it
Mobile shopping has exploded in recent years, and online retailers have responded by designing mobile friendly sites and apps. But, rather than design these experiences for the mobile context, more often than not the catalog storefront is adapted for a smaller screen. The catalog storefront was introduced in the mid-to-late 90′s, created for desktop dimensions, at a time when tables-based Web design was de facto, pages took eons to load and if you wanted to take an action – you’d double click. L
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Yes, happiness matters. Here's why. | LinkedIn

Yes, happiness matters. Here's why. | LinkedIn | Mobile Marketing and Messaging | Scoop.it
"Unhappiness is an ego-created mental-emotional disease that has reached epidemic proportions. It is the inner equivalent of the environmental pollution of our planet." Eckhart Tolle
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6 ecommerce articles on the current status of mcommerce

6 ecommerce articles on the current status of mcommerce | Mobile Marketing and Messaging | Scoop.it
Mobile is one of the biggest trends to hit ecommerce--but where as an industry are we at? Check out today's post for the latest mcommerce news.
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Beyond Apps… How Brands Will Interact with Wearable Devices

Beyond Apps… How Brands Will Interact with Wearable Devices | Mobile Marketing and Messaging | Scoop.it
It’s a good timing to launch a new platform, able to manage the privacy of the users and the brand messages they’ll interact with.
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What are the five pillars of personalisation marketing?

What are the five pillars of personalisation marketing? | Mobile Marketing and Messaging | Scoop.it
Most people look at personalisation marketing as a new and recent addition to the digital marketing mix, but this is an incorrect and dated view. Personalisation marketing has been around at least in principle for more than 25 years. In fact I developed one of the first personalised marketing programmes for Heidelberg USA more than 20 years ago.

To determine what has changed and what has transferred this “legacy” technology into the modern digital world of marketing, you need to look at the independent components of this discipline, also known as the five pillars of personalisation marketing.

In fact, with the digitalisation of this technology, which could not exist in a purely analog world, the modern brand, enterprise, marketing disrupters and influencers can, when properly executed, find that personalisation marketing is a powerful results-driven tool that is draped in metrics, measurement, ROI, and repeatability as well as re-marketing – all of which are the foundations of modern digital marketing.

To ensure success and to make sure you have the witch’s brew of modern digital marketing mixed correctly, you need to balance, design, if you like your personalised marketing programme based on the five integrated components or pillars listed below.
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Google: We're Experimenting With Mobile-Friendly Ranking Factors

Google: We're Experimenting With Mobile-Friendly Ranking Factors | Mobile Marketing and Messaging | Scoop.it
A single line added to Google's announcement about their mobile-friendly labels rolling out to mobile searchers said that Google is experimenting with using mobile-friendly criteria in their ranking a
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So How Do You Increase Mobile App Retention?

So How Do You Increase Mobile App Retention? | Mobile Marketing and Messaging | Scoop.it
Even if you have broken the ice and finally got your mobile app approved by the App Store, your first thousand downloads are just the beginning. The competition in the world of mobile apps is crazy...
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Mobile Marketing Via Text: How to write text people will want to click and read

Mobile Marketing Via Text: How to write text people will want to click and read | Mobile Marketing and Messaging | Scoop.it
With so much content available on the internet and millions of people sharing, it can often be difficult to get your texts seen by the people who genuinely
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Social Becomes Major for Video

Social Becomes Major for Video | Mobile Marketing and Messaging | Scoop.it
It's primetime for video in social media, and 2015 will see a rapid increase in video advertising on Facebook and other social platforms. Social properties provide a different viewing experience than YouTube or a TV network's streaming player. A key differentiating element is the ease with which users can share and comment, according to a new eMarketer report.
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CES 2015 Spells Bad News for Mobile Ads | Mobile Marketing Watch

CES 2015 Spells Bad News for Mobile Ads | Mobile Marketing Watch | Mobile Marketing and Messaging | Scoop.it
Already generating hype ahead of tomorrow’s kickoff to the Consumer Electronics Show (CES), the makers of Ad Hunter tell MMW that the app is also being showcased at the Wall of Apps and competing for best App honors in the Mobile Apps Showdown.
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7 Tips To Design App Store Screenshots That Actually Sell

7 Tips To Design App Store Screenshots That Actually Sell | Mobile Marketing and Messaging | Scoop.it
The Screenshots are now more important than ever. Follow these simple tips to make great App Store Screenshots to get more sales of your app!
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How to Cure 'Notification Numbness'

How to Cure 'Notification Numbness' | Mobile Marketing and Messaging | Scoop.it
Consumers are experiencing "notification numbness" with too many push messages coming to their mobile devices. Here are three ways to improve notifications.
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6 Traits Of Truly Sensational Startup Employees

6 Traits Of Truly Sensational Startup Employees | Mobile Marketing and Messaging | Scoop.it
While you might think a great employee is a great employee no matter where she works, what matters in a small, growth-oriented startup is often very different from what matters in a huge, stability-oriented corporation.

For one thing, the ability to successfully navigate politics-filled waters is usually a lot less important in a startup. Plus, since the organizations tend to be flatter, standing out is often more a matter of what you accomplish than of whom you know.
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The importance of developing for alternative app stores

The importance of developing for alternative app stores | Mobile Marketing and Messaging | Scoop.it
Mobile app developers have discovered a unique problem over the last couple of years. Android and iOS both have grown so massive that each of their primary app stores are an endless treasure [...]
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45% Frequently Use Shopping Apps, 90% Use Phones in Bed

45% Frequently Use Shopping Apps, 90% Use Phones in Bed | Mobile Marketing and Messaging | Scoop.it
While mobile has changed how people shop, it doesn't mean retailers have kept up with the transformation. And shoppers aren't stopping there, with ever increasing desires for more mobile services from
retailers. The majority (60%) of smartphone owners say having a mobile device has changed how they shop, according to a new study.
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5 Killer Ways for Optimizing Your Marketing for Mobile

5 Killer Ways for Optimizing Your Marketing for Mobile | Mobile Marketing and Messaging | Scoop.it
Actionable advice on optimizing your marketing for mobile to create better experiences for your prospects.
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Macy's adds interactive fun to Black Friday | RetailingToday.com

Macy's adds interactive fun to Black Friday | RetailingToday.com | Mobile Marketing and Messaging | Scoop.it
In an effort to create even more buzz for its holiday promotions, Macy’s will give away $1 million in prizes during Black Friday weekend.

Using the Macy’s mobile app, customers shopping in-store will be able to scan QR codes to enter the giveaway during doorbuster hours, beginning at 6 p.m. on Thanksgiving Day through 1 p.m. on Nov. 28, and then again on Saturday, Nov. 29, from 7 a.m. to 1 p.m.
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8 ways Lollipop 5.0 reinvents Android

8 ways Lollipop 5.0 reinvents Android | Mobile Marketing and Messaging | Scoop.it
Enhanced security, improved architecture, extensive APIs -- bold changes make Android 5.0 better for business
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10 Android Lollipop features Apple should 'borrow' for iOS 9

10 Android Lollipop features Apple should 'borrow' for iOS 9 | Mobile Marketing and Messaging | Scoop.it
There are as many borrowed features as new ones in each version of iOS or Android. Here's what we'd like to see next from Apple
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