Mobile Marketing and Commerce
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Mobile Marketing and Commerce
Everything about Mobile Marketing & Commerce in Asia, US & Europe
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Consumers Think Retailers Need to Improve Their Cross-Channel Integration

Consumers Think Retailers Need to Improve Their Cross-Channel Integration | Mobile Marketing and Commerce | Scoop.it
49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels,
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Is Network Content Streaming Affecting Pay TV Subscriptions?

Is Network Content Streaming Affecting Pay TV Subscriptions? | Mobile Marketing and Commerce | Scoop.it
A new study from GfK has found that network content streaming now tends to cannibalize regular TV viewership of those programs, but does it have an effect on pay TV
TMSfactory's insight:

Probably no.

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China Will Have 300 Million Android Users by the End of 2013 (INFOGRAPHIC)

China Will Have 300 Million Android Users by the End of 2013 (INFOGRAPHIC) | Mobile Marketing and Commerce | Scoop.it
China's Android user-base is ALREADY three times larger than the number of US fandroids - and it still has plenty of room for growth in 2013.
TMSfactory's insight:

86% of New Smartphones Sold in China runs Android

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Study: Direct Link Between Twitter and Television Ratings

Study: Direct Link Between Twitter and Television Ratings | Mobile Marketing and Commerce | Scoop.it
Is the Twitter reaction to earth shattering TV moments more than just noise? Networks and advertisers should probably pay attention.
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The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile

The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile | Mobile Marketing and Commerce | Scoop.it
“If we were going to build AdWords today, what would it look like?” That’s the question Google’s Nick Fox, VP of Product Management, and his team began asking last year.
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Marketing Infographic of the Week: Mobile Momentum

Marketing Infographic of the Week: Mobile Momentum | Mobile Marketing and Commerce | Scoop.it
Did you know that mobile Web traffic is expected to surpass desktop traffic? Still not convinced mobile marketing is worth your time and money?
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Facebook Is Not A Mobile Company... Yet - Forbes

Facebook Is Not A Mobile Company... Yet - Forbes | Mobile Marketing and Commerce | Scoop.it
The Guardian
Facebook Is Not A Mobile Company... Yet
Forbes
Let's get something straight. Just because Facebook's daily active users on mobile is more than half, does not make them a mobile company.
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Mobile Provides Unmatched Consumer Engagement Tools for Fashion Week

Mobile Provides Unmatched Consumer Engagement Tools for Fashion Week | Mobile Marketing and Commerce | Scoop.it
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1 in 5 Americans Say They’ve Used a QR Code

1 in 5 Americans Say They’ve Used a QR Code | Mobile Marketing and Commerce | Scoop.it
19% of American consumers have used a QR code, per results [pdf] from a Pitney Bowes survey released this month. Of the 4 countries analyzed by the study, the US ranked first
TMSfactory's insight:

Young Male American between 18-24 ...

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3 Mobile Marketing Strategies That’ll Light Up 2013

3 Mobile Marketing Strategies That’ll Light Up 2013 | Mobile Marketing and Commerce | Scoop.it

Now that it’s January and the “best of 2012″ lists are complete, it’s time to look ahead at the new and interesting mobile marketing tools or strategies

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Mobile Social Media Engagement is Not all About Deals and Discounts

Mobile video advertising company, Rhythm NewMedia, has published new figures that reveal that consumers are not always after a freebie or coupon when engaging with brands via social media.
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Around the World, Men Slightly More Interested in Mobile Shopping Than Women

Around the World, Men Slightly More Interested in Mobile Shopping Than Women | Mobile Marketing and Commerce | Scoop.it
Men appear to be more interested in using their mobile phones than women, according to data released by Kantar Media. In the US, 15.9% of men reported being interested in
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Mobile Grows Quickest, but Search is Still King of Online Advertising

Mobile Grows Quickest, but Search is Still King of Online Advertising | Mobile Marketing and Commerce | Scoop.it
Online ad revenues grew by 15% year-over-year in 2012, per the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers (PwC), but the rising tide of online ad
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Facebook Works to Incorporate Hashtag

Facebook Works to Incorporate Hashtag | Mobile Marketing and Commerce | Scoop.it
Facebook is testing whether to follow Twitter's lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics.
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The first Mobile Friday in 2013 kick-started

The first Mobile Friday in 2013 kick-started | Mobile Marketing and Commerce | Scoop.it

Mobile Friday holds regular gatherings that provide an indispensible platform for marketers to meet up and share their thoughts on mobile marketing across Asia.

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Data Shows Emerging Tablet Dominance on Global Scale

Data Shows Emerging Tablet Dominance on Global Scale | Mobile Marketing and Commerce | Scoop.it
Independent analyst firm Canalys reported Wednesday that tablets are effectively taking over the world - or at least the global PC market share. During the.
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Go mobile with PolitiFact apps - PolitiFact

Go mobile with PolitiFact apps - PolitiFact | Mobile Marketing and Commerce | Scoop.it
Go mobile with PolitiFact apps
PolitiFact
Our full-featured PolitiFact Mobile app for iPhone, iPad and Android offers you our latest national Truth-O-Meter rulings, the Obameter campaign promises tracker, and our analytical stories.
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50+ fascinating stats about mobile commerce in the UK

50+ fascinating stats about mobile commerce in the UK | Mobile Marketing and Commerce | Scoop.it
In case you hadn’t noticed, smartphones and tablets are now hugely important for ecommerce both in terms of traffic and conversions. (50+ fascinating stats about mobile commerce in the UK.
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21% Rise in Cost to Acquire New Loyal Mobile App User

Mobile-app marketing firm Fiksu has released data showing that the cost to acquire a new loyal user rose 21% in December 2012.
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Consumers increase time spent in retailer mobile apps by 525%

Consumers increase time spent in retailer mobile apps by 525% | Mobile Marketing and Commerce | Scoop.it
In the debate over mobile websites versus native apps, native app detractors frequently make a seemingly good point: there are just too many native apps, so you can't expect consumers to install and use yours.
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Mobile Payments: What's No-Go - And What's Go-Go-Go - In 2013 - Forbes

Mobile Payments: What's No-Go - And What's Go-Go-Go - In 2013 - Forbes | Mobile Marketing and Commerce | Scoop.it
Guest post written by Henry Helgeson Henry Helgeson is CEO and co-founder of Merchant Warehouse a provider of payment systems software. Henry Helgeson Last year was a big one for payments.
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