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Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps | mobile markering | Scoop.it
U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps,...
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Convenience has the upper hand over price in mobile retail - Strategy - Mobile Commerce Daily

Convenience has the upper hand over price in mobile retail - Strategy - Mobile Commerce Daily | mobile markering | Scoop.it
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We Love Mobile Payments, Do You?

We Love Mobile Payments, Do You? | mobile markering | Scoop.it
Some folks think it’s February, I say it’s Mo-bile-ary.  We at MasterCard love mobile payments  - it’s all mobile, all the time, as we are gear up for our presence at, yes you guessed it, Mobile World Congress.
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“App and Mortar” Is One Way to Describe the Trend in Mobile Commerce

“App and Mortar” Is One Way to Describe the Trend in Mobile Commerce | mobile markering | Scoop.it
A new report figures out who is benefiting right now from the mobile commerce trend. Surprisingly, it's physical retailers.
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Interesting – Mobile Advertising Inside Automobiles? | Mobile Tracking Software - iMobiTrax

Interesting – Mobile Advertising Inside Automobiles? | Mobile Tracking Software - iMobiTrax | mobile markering | Scoop.it
Interesting – Mobile Advertising Inside Automobiles? http://t.co/u7GaWiwG via @ruck
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Restaurant Twitter, Facebook, Instagram and social media trends for 2013 | Social Media content from Nation's Restaurant News

Restaurant Twitter, Facebook, Instagram and social media trends for 2013 | Social Media content from Nation's Restaurant News | mobile markering | Scoop.it
Experts give advice on what social media tools restaurants should leverage in the coming year.
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Free-Messaging Apps Siphon Profits from Cellular Providers

Free-Messaging Apps Siphon Profits from Cellular Providers | mobile markering | Scoop.it
Smartphone apps that use the Internet to send text messages are forcing wireless providers to change pricing models.
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Mobile App Marketing Guidelines

Mobile App Marketing Guidelines | mobile markering | Scoop.it
Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out.
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Your Content, Now Mobile

Your Content, Now Mobile | mobile markering | Scoop.it
How are we going to get our content to render appropriately on mobile devices? The answer to this question will help you, regardless of operating system, device capabilities, or screen resolution.
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Top 10 mobile advertising campaigns of Q1 (Contagious ideas by PSST : spreading 2.0 social innovation. Edited by jérémy dumont, head of digital at IPSOS asi france (ex strategic planner) jeremy dum...

Top 10 mobile advertising campaigns of Q1 (Contagious ideas by PSST : spreading 2.0 social innovation. Edited by jérémy dumont, head of digital at IPSOS asi france (ex strategic planner) jeremy dum... | mobile markering | Scoop.it
http://www.mobilemarketer.com/cms/sectors/marketing/12571.html By Rimma Kats McDonald’s, Pepsi and Trader Joe’s are among the marketers that rolled out interactive and engaging mobile advertising campaigns during the first quarter of this year that...
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Mobile Web Watch Internet Usage Survey 2012 - Accenture

Mobile Web Watch Internet Usage Survey 2012 - Accenture | mobile markering | Scoop.it
The Accenture Mobile Web Watch Usage Survey 2012 identifies five key trends in mobile Internet usage and the digital consumer’s behavior that have implications for all players.
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Your Company Needs A Mobile Strategy Yesterday--And These Numbers Prove It

Your Company Needs A Mobile Strategy Yesterday--And These Numbers Prove It | mobile markering | Scoop.it
According to one survey, one-third of us would rather give up sex than our mobile phone. You might not believe this, but it’s all too true.What does that tell us?
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Mobile payments success or failure is based on security - QR Code Press

Mobile payments success or failure is based on security - QR Code Press | mobile markering | Scoop.it
QR Code PressMobile payments success or failure is based on securityQR Code PressThe mobile payments marketplace is becoming a crowded place in terms of companies that are – or will be – offering the services, but studies are showing that the only...
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Eight-Year-Old Entrepreneur Launches Nicolas' Garden Mobile App To Promote Healthy Living & Fight Childhood Obesity

Eight-Year-Old Entrepreneur Launches Nicolas' Garden Mobile App To Promote Healthy Living & Fight Childhood Obesity | mobile markering | Scoop.it
The Nicolas' Garden website and mobile app will allow children and families to share recipes, create meal plans and shopping lists, learn easy and fun cooking tips, play health-related games, and link to other healthy programs and services.
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3 in 4 mobile users conduct banking activities using smartphones, tablets - report

3 in 4 mobile users conduct banking activities using smartphones, tablets - report | mobile markering | Scoop.it
The majority of mobile users conduct at least one financial activity on their smartphone or tablet, with banking being the most popular.
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How analytics will help marketers succeed at mobile coupons - Strategy - Mobile Commerce Daily

How analytics will help marketers succeed at mobile coupons - Strategy - Mobile Commerce Daily | mobile markering | Scoop.it
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Report: 25 Percent Of Search Clicks Now From Mobile Devices

Report: 25 Percent Of Search Clicks Now From Mobile Devices | mobile markering | Scoop.it
The Search Agency has released its “State of Paid Search Report” for Q4 2012. It follows similar reports from Marin Software, IgnitionOne, RKG and Kenshoo and contains a range of data based on US client campaigns.
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Will 2013 Be the Year of Mobile Payments?

Will 2013 Be the Year of Mobile Payments? | mobile markering | Scoop.it
It's a question that is being discussed a lot lately. And as global head of mobile payments at MasterCard, I see no shortage of opinions on what business models, technologies and offerings will succeed.
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Fab is now a mobile commerce company: 56% of Christmas sales in the US came from its smartphone apps

Fab is now a mobile commerce company: 56% of Christmas sales in the US came from its smartphone apps | mobile markering | Scoop.it
Fab, the online design giant, has announced that it has "smashed" all its previous mobile shopping days this Christmas season. Over 56 percent of its revenue in the US and ...
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Text Message Marketing for Small Businesses

Text Message Marketing for Small Businesses | mobile markering | Scoop.it
Text message marketing is a huge up and coming trend for businesses of all sizes. The reason behind it is the tremendously high open rate. For instance, traditional forms of email marketing see an ...
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How Mobile is Shifting Local Marketing

How Mobile is Shifting Local Marketing | mobile markering | Scoop.it
National brands understand the opportunities of mobile from a local marketing standpoint, but they haven't embraced it all that much, until now.
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The growing importance of mobile SEO [infographic] - Smart Insights Digital Marketing Advice

The growing importance of mobile SEO [infographic] - Smart Insights Digital Marketing Advice | mobile markering | Scoop.it
A useful summary of changing consumer search behaviour and mobile SEO best practices This infographic highlights again the growing importance of mobile ma. Marketing topic(s):Mobile SEO. Advice by Susanne Colwyn.
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Four Ways Apple Is Evolving Mobile App Management - Forbes

Four Ways Apple Is Evolving Mobile App ManagementForbesWhen Google changed the name of Android Market to Google Play six months ago, I argued that it wasn't the retreat from the enterprise that it looked like, but actually foreshadowed Google...
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Google Survey Reveals What Users Want From Mobile Sites

Google Survey Reveals What Users Want From Mobile Sites | mobile markering | Scoop.it
With its latest survey Google has affirmed that smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren’t. There’s nothing especially revealing or controversial in these particular findings.
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