Procter & Gamble's corporate marketing director tells Adam Davidi why digital marketing signals the end of one-way, push-only communications (P&G's Roisin Donnelly: brands shouldn't ditch traditional media - need right mix with digital inc mobile...
This presentation by Scott Salkin, CEO and Founder of IDS Technology Marketing, explores the rapid growth of social media and mobile marketing over the last five years, and it's dramatic impact on the business-to-business (b2b) sales and marketing pipeline. See how social media and mobile has impacted everything from B2B lead generation and nurturing to sales enablement and training. And check-out some amazing stats on the proven impact social media and mobile can have on your bottom-line revenue.
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