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Mobile & Magasins
Le mobile et le m-marketing : opportunit├ęs et leviers pour le commerce physique
Curated by Fabienne PUEL
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Local advertising spend on mobile to reach $1.9B this year: report

Local advertising spend on mobile to reach $1.9B this year: report | Mobile & Magasins | Scoop.it
Mobile local advertising spend will reach $1.9 billion in 2013 and is expected to surpass online local advertising spend by 2017, according to a new report from BIA/Kelsey.
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Olive Garden steers consumers to restaurants with location-based mobile campaign

Olive Garden steers consumers to restaurants with location-based mobile campaign | Mobile & Magasins | Scoop.it
Restaurant chain Olive Garden is making location a major focal point in a mobile advertising campaign to get consumers to try out a line of low-calorie entrees.
Fabienne PUEL's insight:

Séduire les New yorkais avec des plats basses calories et les guider juqu'au retau via leur Google maps app? Ou, comment faire simple et efficace en pub mobile géolocalisée?

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How analytics will help marketers succeed at mobile coupons

How analytics will help marketers succeed at mobile coupons | Mobile & Magasins | Scoop.it
Marketers are using a variety of factors such as location to target mobile coupons. However, lack of personalization from not using analytics is causing some brands to fall behind.
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Location-based advertising still searching for its place - Mobile Marketer - Advertising

Location-based advertising still searching for its place - Mobile Marketer - Advertising | Mobile & Magasins | Scoop.it

Location-based advertising has grown significantly in recent years. However, with privacy issues still very much afloat and many consumers not willing to give up their information so easily, marketers are having a difficult time finding their place in the medium.

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