With mobile opens for email continuing to grow, savvy marketers are getting more sophisticated in their approach, adopting a mobile-first approach and other best practice to ensure their emails hit the mark.
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Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
Curated by
Fabienne PUEL
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Mobile email will soon be a thing of the past, it will soon just be email and the notion of mobile email will seem quaint like when people used to talk about “electronic mail”. Delete the scoop?
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Le mobile est en train de révolutionner les habitudes des consommateurs en profondeur. L'arrivée des smartphones et des tablettes offrent de nouvelles possibilités de communication. Delete the scoop?
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Totes-Isotoner personnalise ses emails Et s’en trouve fort bien puisque cette initiative a permis d’augmenter les taux d’ouverture, de 8,6% à 33,7%. En termes de ventes l’opération est aussi un succès avec une augmentation de la valeur moyenne de 10,5% et par visiteur le revenu croît de 21,4%. Delete the scoop?
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Email needs to be optimized for mobile In a sign of the growing role that mobile email is playing for retailers, as many as 63 percent of consumers say they would make a purchase from an email received on a mobile device, according to a new report...
Fabienne PUEL's insight:
63% des consommateurs américains seraient prets à acheter à partir d'un email si il est optimisé pour le mobile ! Delete the scoop?
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Le secteur de la grande distribution a pour projet en 2012 d'investir dans des outils d'analyse des données et des solutions liées au mobile et au web. Le but : améliorer et affiner la relation client. Via Commerce Digital Delete the scoop?
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Etude récente de Path Return, 88% des mobinautes relèvent leur email quotidiennement depuis leur mobile, en croissance de 82%. Le portage des emails marketing dans un format lisible sur smartphone devient une nécessité pour les marketeurs. Delete the scoop?
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50% des e-mails commerciaux sont consultés sur mobile ...Comment les marketers doivent adapter le format de leurs e-mail à la lecture sur mobile :
affichae évolutif ou responsive design?