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Mobile & Magasins
Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
Curated by Fabienne PUEL
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The rise of social commerce engagement on mobile devices

The rise of social commerce engagement on mobile devices | Mobile & Magasins | Scoop.it
26% of consumers access customer reviews and consumer conversations on mobile devices for PCWorld and Currys. This trend is only going to accelerate.
Fabienne PUEL's insight:

Plus le mobile progresse, plus le nombre de mobinautes qui lisent les revues et laissent leur avis sur les sites augmente. Ce qui génère des ventes et de l'intérêt. Les phénomène de l'engagement est décrit dans l'article à travers les exemples des 2 sites PC World et Currys, avec comme recommandation qu'il faut soigner aussi ces internautes particuliers

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Online reviews trump peer-to-peer word of mouth - Social Marketing

Online reviews trump peer-to-peer word of mouth - Social Marketing | Mobile & Magasins | Scoop.it
The opinion of a stranger would now appear to be more useful than that of a family member or friend, according to findings from the latest Eccomplished quarterly survey.
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