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Mobile & Magasins
Le mobile et le m-marketing : opportunit├ęs et leviers pour le commerce physique
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How analytics will help marketers succeed at mobile coupons

How analytics will help marketers succeed at mobile coupons | Mobile & Magasins | Scoop.it
Marketers are using a variety of factors such as location to target mobile coupons. However, lack of personalization from not using analytics is causing some brands to fall behind.
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Publicité mobile : Inmobi lance un Ad Tracker indépendant

Publicité mobile : Inmobi lance un Ad Tracker indépendant | Mobile & Magasins | Scoop.it
En lieu et place de l'UDID (identifiant unique de terminal), Ad Tracker utilise des cookies de navigation comme principale technologie pour mesurer les conversions dans les applications et sur le web mobile.
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