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Mobile & Magasins
Le mobile et le m-marketing : opportunit├ęs et leviers pour le commerce physique
Curated by Fabienne PUEL
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The rise of social commerce engagement on mobile devices

The rise of social commerce engagement on mobile devices | Mobile & Magasins | Scoop.it
26% of consumers access customer reviews and consumer conversations on mobile devices for PCWorld and Currys. This trend is only going to accelerate.
Fabienne PUEL's insight:

Plus le mobile progresse, plus le nombre de mobinautes qui lisent les revues et laissent leur avis sur les sites augmente. Ce qui génère des ventes et de l'intérêt. Les phénomène de l'engagement est décrit dans l'article à travers les exemples des 2 sites PC World et Currys, avec comme recommandation qu'il faut soigner aussi ces internautes particuliers

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Retail 3.0? La technologie mobile est à la fois fléau et aubaine pour les distributeurs

Retail 3.0? La technologie mobile est à la fois fléau et aubaine pour les distributeurs | Mobile & Magasins | Scoop.it
Almost three-quarters of the 150 retail executives surveyed for the Motorola “Retail Vision Survey” said that creating a more engaging in-store customer experience would be “business critical” in the next five years.

There are a number of factors motivating this mindset. In early June, the Nielsen organization showcased data suggesting that consumers were becoming more fickle with their shopping preferences. While 69 percent of those surveyed by Nielsen indicated that in-store purchases were “most reliable,” 68 percent of them said that it was the “easiest” and “most convenient” method of shopping.

Retailers that focus on offering the best omnichannel experience – regardless of whether it takes place in a store or in cyberspace – will fare best during the upcoming transition to Retail 3.0, said Alison Kenney Paul, vice chairman and U.S. Retail & Distribution Leader for consulting firm Deloitte LLP.

Via Mike Spencer
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Macy’s solidifies mobile rewards push with nationwide rollout

Macy’s solidifies mobile rewards push with nationwide rollout | Mobile & Magasins | Scoop.it

Through the power of the smartphone retailers can make that experience in the store a better, more valuable one for shoppers

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