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Mobile & Magasins
Le mobile et le m-marketing : opportunit├ęs et leviers pour le commerce physique
Curated by Fabienne PUEL
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LevelUp, Starbucks, PayPal, Square are early front-runners in mobile payments: report

LevelUp, Starbucks, PayPal, Square are early front-runners in mobile payments: report | Mobile & Magasins | Scoop.it
The LevelUp payment app
In an evaluation of mobile wallets across several sectors, LevelUp, Starbucks and MasterCard’s PayPass were the leaders, according to a new report from Carlisle & Gallagher Consulting Group.
Fabienne PUEL's insight:

Etat des lieux du paiement mobile. Comparaison des solution et édtiteurs et un peu de prospective du paiement mobile du futur.

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Starbucks récompense les amateurs de café sur mobile.

Starbucks récompense les amateurs de café sur mobile. | Mobile & Magasins | Scoop.it

Starbucks incite ses clients à utiliser son application mobile pour gagner des étoiles et des récompenses. Rappels des initiatives mobiles de l'enseigne.

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Starbucks teases upcoming mobile strategy for grocery stores during Q1 call

Starbucks teases upcoming mobile strategy for grocery stores during Q1 call | Mobile & Magasins | Scoop.it
The Starbucks mobile app
With mobile payments continuing to account for a growing portion of Starbucks transactions, the coffee giant is looking at ways to expand the strategy, possibly into grocery stores.
Fabienne PUEL's insight:

Toute la stratégie mobile de Starbucks, ses succès, ses projets et le développement du paiement mobile.

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