Why Your Brick And Mortar Business Needs A Web Presence | Mobile & Magasins | Scoop.it

If you run a local business, you may think that the Internet isn’t well-suited to market your business. After all, one of the biggest complaints we hear is that “We don’t want to target the Internet because 90% of our clicks aren’t local and will never shop here.”

It’s a pragmatic assessment of targeted traffic – you want your message to reach people who have the opportunity to take advantage of it, like local customers, but it is short-sighted.


Via Nicolas Prigent