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Mobile & Magasins
Le mobile et le m-marketing : opportunit├ęs et leviers pour le commerce physique
Curated by Fabienne PUEL
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adMarketplace se lance dans la géolocalisation Mobile de précision

adMarketplace se lance dans la géolocalisation Mobile de précision | Mobile & Magasins | Scoop.it
adMarketplace To Roll Out Geolocation Mobile Search Ad Targeting - 03/15/2013
Fabienne PUEL's insight:

De la pub mobile vraiment géolocalisée grace aux données GPS : descriptionde la solution américaine adMarketplave

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Location-based services to bring in $4B revenue in 2012: study - Research - Mobile Marketer

Location-based services to bring in $4B revenue in 2012: study - Research - Mobile Marketer | Mobile & Magasins | Scoop.it
Pointing to an uptick in consumers using their devices’ GPS to receive relevant and local marketing, location-based services are expected to generate $4.4 billion in revenue by 2012, according to a new study from Visiongain.

Via jerome leger, Go Shop l Digital for Retail
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Retailer investment in mobile begins to level out: BDO

Retailer investment in mobile begins to level out: BDO | Mobile & Magasins | Scoop.it
With mobile engagement becoming a cornerstone of retail operations, 60 percent of retailers are planning to maintain their investment levels in mobile for 2013, while 38 percent plan to increase it, according to a new survey from BDO.
Fabienne PUEL's insight:

Etude BDO sur les projets d'investissements des distribuyeturs sur le mobile en 2013. Avec l'expérience les investissments seront plus centrés sur ce qui fonctionne : 

- Mobile instore : GPS, Applications instore

- Applications m-commerce

- e-mail et media social pour le mobile (Promotions)

- Site e-commerce pour mobile

 

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La géolocalisation sans GPS et sans WiFi c'est possible !

La géolocalisation sans GPS et sans WiFi c'est possible ! | Mobile & Magasins | Scoop.it
Les systèmes de localisation pourraient se généraliser sur les feature phones en combinant algorithmes spatio-temporels et diffusion cellulaire.
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