Retailers use mobile devices for in-store POS Retailers are increasingly shifting their point-of-sale to mobile devices in response to the growth in smartphone adoption and the need to create seamless shopping experiences across all channels,...
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Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
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Fabienne PUEL
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Apr 20
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Apr 20, 2012
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Quels sont les nouvelles régies mobiles? Quel DSP mobile choisir? Comment boucler son plan médias mobile? Voici un éclairage de ce secteur en pleine mutation, par typologie d'acteurs. Delete the scoop?
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L'équipement mobile de Points De Vente : un incontournable demandé par les consomateurs selon Ken Morris, du Boston Retail Partners,
Le futur c'est le "Client point de vente" (the customer point-of-sale or cPOS), qui permettra au commerçant de reporter le cout de l'équipement d'encaissement sur le client.
Sondage sur les intentions des distributeurs en matière de stratégie mobile.