Retailers use mobile devices for in-store POS Retailers are increasingly shifting their point-of-sale to mobile devices in response to the growth in smartphone adoption and the need to create seamless shopping experiences across all channels,...
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Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
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Fabienne PUEL
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Apr 20
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Apr 20, 2012
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L’IAB, en partenariat avec Ipsos Media CT, s’intéresse dans une récente étude “Showrooming: Empowering Consumer Electronics Shoppers”, aux consommate Via Go Shop l Digital for Retail 
Go Shop l Digital for Retail 's curator insight,
March 21, 5:08 AM
L'étude explore les évolutions des comportements d’achats et plus largement le phénomène du « Showrooming. Delete the scoop?
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L'Interactive Advertising Bureau (IAB France) dévoile les résultats France de la 8e édition du Médiascope. Cette étude de l'IAB Europe lancée en 2003 mesure l'évolution des modes de consommation des médias : Web, radio, TV et presse. Delete the scoop?
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L'équipement mobile de Points De Vente : un incontournable demandé par les consomateurs selon Ken Morris, du Boston Retail Partners,
Le futur c'est le "Client point de vente" (the customer point-of-sale or cPOS), qui permettra au commerçant de reporter le cout de l'équipement d'encaissement sur le client.
Sondage sur les intentions des distributeurs en matière de stratégie mobile.