Retailers use mobile devices for in-store POS Retailers are increasingly shifting their point-of-sale to mobile devices in response to the growth in smartphone adoption and the need to create seamless shopping experiences across all channels,...
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Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
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Fabienne PUEL
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Apr 20
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Apr 20, 2012
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Dans un marché du mobile en légère baisse (-3,1%) les smartphones représentent 39,6% des appareils vendus, en hausse de 46,9% sur le dernier trimestre, les consommateurs les achetant quasiment aussi vite que les fabricants arrivent à le sortir de leurs usines. Delete the scoop?
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L'équipement mobile de Points De Vente : un incontournable demandé par les consomateurs selon Ken Morris, du Boston Retail Partners,
Le futur c'est le "Client point de vente" (the customer point-of-sale or cPOS), qui permettra au commerçant de reporter le cout de l'équipement d'encaissement sur le client.
Sondage sur les intentions des distributeurs en matière de stratégie mobile.