Kraft’s Philadelphia brand is running several different mobile advertising creatives and videos that feature meals consumers can make using the company’s products.
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Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
Curated by
Fabienne PUEL
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Updated
Apr 20
Created
Apr 20, 2012
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Scooped by Fabienne PUEL onto Mobile & Magasins |
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La plateforme de veille technologique du groupe Laser a présenté à une centaine de distributeurs un décryptage des grandes tendances qui influencent les modes de consommation et les rapports entre les clients et les enseignes.
Fabienne PUEL's insight:
Les 6 grands axes de développement du retail dans le futur suite au Retail Big Show 2013 : 1. Les nouveaux comportement des clients mobinautes (smartphones) 2. Le magasin connecté pour répondre à l’omnicanal et enrichir la connaissance client 3. Scanner et payer plus rapidement 4. Sortir du magasin : Les murs de shopping virtuels 5. Les portefeuilles digitaux des géants des nouvelles technologies 6. Le commerce permanent grâce au big data et aux google glasses? Delete the scoop?
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Le cabinet de tendances new-yorkais PSFK, a envoyé dans la vieille Europe deux experts en prospective du commerce. Ils identifient neuf tendances dans leur rapport 'The Future of Retail'. Delete the scoop?
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