Mobile & Magasins
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Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
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Kraft’s Philadelphia flaunts products through mobile ads, video

Kraft’s Philadelphia flaunts products through mobile ads, video | Mobile & Magasins | Scoop.it
Kraft’s Philadelphia brand is running several different mobile advertising creatives and videos that feature meals consumers can make using the company’s products.
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Macy’s makes mobile integral part of Black Friday strategy to drive in-store sales

Macy’s makes mobile integral part of Black Friday strategy to drive in-store sales | Mobile & Magasins | Scoop.it
Macy's to update its iPhone app with Black Friday featuresMacy’s is enhancing its iPhone mobile application to help customers browse and shop for Black Friday specials specific to their local store.The enhancements will make their debut on Nov.
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