Whole Foods is building up its email database, while also driving in-store traffic with a new mobile advertising campaign.
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Scooped by Fabienne PUEL onto Mobile & Magasins |
Whole Foods is building up its email database, while also driving in-store traffic with a new mobile advertising campaign.
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Le secteur de la grande distribution a pour projet en 2012 d'investir dans des outils d'analyse des données et des solutions liées au mobile et au web. Le but : améliorer et affiner la relation client. Via Commerce Digital Delete the scoop?
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