Whole Foods is building up its email database, while also driving in-store traffic with a new mobile advertising campaign.
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18
Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
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Fabienne PUEL
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Apr 20
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Apr 20, 2012
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Quels sont les nouvelles régies mobiles? Quel DSP mobile choisir? Comment boucler son plan médias mobile? Voici un éclairage de ce secteur en pleine mutation, par typologie d'acteurs. Delete the scoop?
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