Mobile & Magasins
18
Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
Curated by Fabienne PUEL
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LevelUp, Starbucks, PayPal, Square are early front-runners in mobile payments: report

LevelUp, Starbucks, PayPal, Square are early front-runners in mobile payments: report | Mobile & Magasins | Scoop.it
The LevelUp payment app
In an evaluation of mobile wallets across several sectors, LevelUp, Starbucks and MasterCard’s PayPass were the leaders, according to a new report from Carlisle & Gallagher Consulting Group.
Fabienne PUEL's insight:

Etat des lieux du paiement mobile. Comparaison des solution et édtiteurs et un peu de prospective du paiement mobile du futur.

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Lipton spreads brand awareness through mobile photo sharing

Lipton spreads brand awareness through mobile photo sharing | Mobile & Magasins | Scoop.it
Unilever’s Lipton is leveraging mobile and social through an Instagram contest that aims to get consumers talking about the brand instead of pushing products at them.
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