Un nouveau dossier de NPA Conseil se penche sur le paiement mobile et analyse les m-wallets existants, les enjeux du secteur et les facteurs de succès en France. Aperçu.
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18
Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
Curated by
Fabienne PUEL
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Apr 20
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Apr 20, 2012
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Restaurant chain Olive Garden is making location a major focal point in a mobile advertising campaign to get consumers to try out a line of low-calorie entrees.
Fabienne PUEL's insight:
Séduire les New yorkais avec des plats basses calories et les guider juqu'au retau via leur Google maps app? Ou, comment faire simple et efficace en pub mobile géolocalisée? Delete the scoop?
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Location-based advertising has grown significantly in recent years. However, with privacy issues still very much afloat and many consumers not willing to give up their information so easily, marketers are having a difficult time finding their place in the medium. Delete the scoop?
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Une synthèse qui donne de la lisibilité sur les des e-wallets : identifiée par type (porte-monnaie / portecartes) par technologie (NFC / cloud) par emetteur et par périmètres.