Un nouveau dossier de NPA Conseil se penche sur le paiement mobile et analyse les m-wallets existants, les enjeux du secteur et les facteurs de succès en France. Aperçu.
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Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
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Fabienne PUEL
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Apr 20
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Apr 20, 2012
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Depuis la production du Poctel d’Alcatel en 1987, le premier mobile disponible en France, le téléphone est devenu intelligent. Internet a bouleversé les usages des consommateurs et par ricochet, celui des marketeurs.
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Une synthèses de opportunité et des freins au paiement mobile en France; Delete the scoop?
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A new study from MasterCard found that although the United States is ready for mobile payments, nine of the 10 countries most set up for the technology are in Africa, the Middle East and Asia. Delete the scoop?
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As consumers increasingly use mobile to make purchases, MasterCard is turning its focus to developing payment services that address how the user experience converges across various devices.
Fabienne PUEL's insight:
James Anderson,(MasterCard) donne sa vision du paiement mobile futur et des intervenants, didtributeurs, banques, MasterCard nouveaux entrantrants .... Il considère le mobile comme le support favori de toutes les solutions de paiement à travers tous les usages. Delete the scoop?
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Une synthèse qui donne de la lisibilité sur les des e-wallets : identifiée par type (porte-monnaie / portecartes) par technologie (NFC / cloud) par emetteur et par périmètres.