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Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
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[M-commerce] Les jeunes mobile-addicts, nouvel eldorado pour les marques ?

[M-commerce] Les jeunes mobile-addicts, nouvel eldorado pour les marques ? | Mobile & Magasins | Scoop.it
From frenchweb.fr - February 14, 3:57 PM
84% des 11-24 ans possèdent un téléphone portable. C’est ce que révèle la dernière étude SIMM-TGI Youth, réalisée sur un échantillon de 4200 jeunes résidant en France.
Fabienne PUEL's insight:

Jeunes, surfeurs, m-acheteurs dépendants et voyeurs .... tels sont les jeunes mobinautes français...

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Subway scores direct hit with Battleship mobile sweepstakes

Subway scores direct hit with Battleship mobile sweepstakes | Mobile & Magasins | Scoop.it
From www.mobilecommercedaily.com - May 8, 2012 12:39 PM
The Subway mobile game
Fast food franchise Subway is placing mobile calls-to-action on its soft drink cups and sandwich bags to not only build the company’s email database, but also reward consumers with prizes for playing games.
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