As consumers increasingly use mobile to make purchases, MasterCard is turning its focus to developing payment services that address how the user experience converges across various devices.
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Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
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Fabienne PUEL
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Apr 20
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Apr 20, 2012
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Scooped by Fabienne PUEL onto Mobile & Magasins |
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« Nous avons voulu faire une application qui accompagne nos clientes chez elles et en magasin », explique Laurent Malaveille, directeur digital, CRM et e-commerce du Groupe Clarins. Delete the scoop?
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James Anderson,(MasterCard) donne sa vision du paiement mobile futur et des intervenants, didtributeurs, banques, MasterCard nouveaux entrantrants .... Il considère le mobile comme le support favori de toutes les solutions de paiement à travers tous les usages.