Mobile & Magasins
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Mobile & Magasins
Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
Curated by Fabienne PUEL
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Big Names Crowd The Mobile-Payment Market – But Only One Will Become The Industry Standard

Big Names Crowd The Mobile-Payment Market – But Only One Will Become The Industry Standard | Mobile & Magasins | Scoop.it
Retailers hope to attract customers to their own services by giving discounts and rewards to those using them, while also linking payments automatically ...
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Buy Online, Pay at a Store: Walmart Idea Has Real Potential

Buy Online, Pay at a Store: Walmart Idea Has Real Potential | Mobile & Magasins | Scoop.it
Walmart's "Pay With Cash" program suggests novel ways of looking at customer relationships, both online and offline: holistic marketing to raise brand loyalty.
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Wal-Mart teste le self-scanning sur mobile.

Wal-Mart teste le self-scanning sur mobile. | Mobile & Magasins | Scoop.it

Les salariés de Wal-Mart U.S. testent "Scan and go" une application mobile qui permet au client de scanner lui-même ses article lors de son parcours en magasin et de régler à des kiosques libres-service en évitant l'attente en caisse. D'importantes économies de frais de personnel sont envisagées.

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