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Mobile & Magasins
Le mobile et le m-marketing : opportunit├ęs et leviers pour le commerce physique
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Starbucks récompense les amateurs de café sur mobile.

Starbucks récompense les amateurs de café sur mobile. | Mobile & Magasins | Scoop.it

Starbucks incite ses clients à utiliser son application mobile pour gagner des étoiles et des récompenses. Rappels des initiatives mobiles de l'enseigne.

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Sentinelo mise sur le multicanal

Sentinelo mise sur le multicanal | Mobile & Magasins | Scoop.it
Sentinelo est une application pour smartphones permettant d'attirer de nouveaux clients dans votre point de vente.
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Blockbuster buys mobile POS company to enhance in-store experience

Blockbuster buys mobile POS company to enhance in-store experience | Mobile & Magasins | Scoop.it

Video rental retailer Blockbuster is getting into the mobile payments game and has acquired mobile point-of-sale software company Alpha Bay.

Blockbuster will be using the Alpha Bay platform in its stores to improve in-store customer service, enhance inventory management and deliver promotional programs to its customers. At the same time, Alpha Bay will continue to market its software and services to other companies.


Via Nicolas Prigent
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Brick-and-mortar's inherent advantage: In-store relevance

Brick-and-mortar's inherent advantage: In-store relevance | Mobile & Magasins | Scoop.it
Smart retailers make customers feel that their preferences, wants and needs are a priority from the minute they walk into the store.
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