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Mobile & Magasins
Le mobile et le m-marketing : opportunités et leviers pour le commerce physique
Curated by Fabienne PUEL
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Quel futur pour le mobile comme moyen de paiement en France ?

Quel futur pour le mobile comme moyen de paiement en France ? | Mobile & Magasins | Scoop.it
Depuis la production du Poctel d’Alcatel en 1987, le premier mobile disponible en France, le téléphone est devenu intelligent. Internet a bouleversé les usages des consommateurs et par ricochet, celui des marketeurs.
Fabienne PUEL's insight:

Une synthèses de opportunité et des freins au paiement mobile en France;

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MasterCard: Singapore, U.S., Kenya and South Korea are most prepared for mobile payments

MasterCard: Singapore, U.S., Kenya and South Korea are most prepared for mobile payments | Mobile & Magasins | Scoop.it
A new study from MasterCard found that although the United States is ready for mobile payments, nine of the 10 countries most set up for the technology are in Africa, the Middle East and Asia.
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MasterCard exec: Mobile is locus for delivering payments solutions across use cases

MasterCard exec: Mobile is locus for delivering payments solutions across use cases | Mobile & Magasins | Scoop.it
As consumers increasingly use mobile to make purchases, MasterCard is turning its focus to developing payment services that address how the user experience converges across various devices.
Fabienne PUEL's insight:

James Anderson,(MasterCard) donne sa vision du paiement mobile futur et des  intervenants, didtributeurs, banques, MasterCard nouveaux entrantrants .... Il considère le mobile comme le support favori de toutes les solutions de paiement à travers tous les usages.

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