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Mobile & Magasins
Le mobile et le m-marketing : opportunit├ęs et leviers pour le commerce physique
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Shopkick lance de nouvelles fonctionnalités pour asseoir son rôle web-to-store dans le retail US

Shopkick lance de nouvelles fonctionnalités pour asseoir son rôle web-to-store dans le retail US | Mobile & Magasins | Scoop.it

Shopkick has redesigned its mobile application to not only reward consumers when they walk into their favorite retail locations, but also span the entire shopping experience all the way from the couch to the physical store.

The company has created full lookbooks that give consumers the ability to save items at home that then show up right when they walk-in to an in-store location.


Via Nicolas Prigent
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RewardLoop : fidélisation et QRCode

RewardLoop : fidélisation et QRCode | Mobile & Magasins | Scoop.it

RewardLoop, propose aux commerces un dispositif qui, connecté aux caisses, imprime un QRCode de fidélisation pour les clients qui achètent dans la boutique. Ce qui permet à l’entreprise de savoir exactement qui fait quoi et quand, contrairement à d’autres systèmes avec lesquels l’utilisateur peut se signaler sans rien acheter.

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Macy’s solidifies mobile rewards push with nationwide rollout

Macy’s solidifies mobile rewards push with nationwide rollout | Mobile & Magasins | Scoop.it

Through the power of the smartphone retailers can make that experience in the store a better, more valuable one for shoppers

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