AdParlor is an official Twitter Marketing Platform partner. Through our new platform, we have managed social media ad spend for some of the largest advertisers on the planet. We decided to dig into the data from Twitter campaigns we have run over the past two quarters in search of some trends.
Mobile advertising is such a nightmare these years, with terribly low revenue and click-through rates crippling both commercial companies and indie developers. However, more and more remarkable advertising networks are rising, offering a great variety of monetization models to help developers maximize the revenue of their mobile apps, and yet ... Continue reading »
UK publication Media Week reports results from the Q1 Kenshoo Global Advertising Report, which told that UK advertisers' share of total paid search spend on computer and tablets are closely aligned with the share of clicks they generate.
New research shows that mobile traffic from Facebook to publisher websites was up 253 percent year-over-year. This data comes on the heels of Facebook's third-quarter earnings, which showed mobile ads accounted for nearly 50 percent of ad revenue.
At SMX East yesterday, during the Trends in Mobile Search session, Google announced the addition of cross-device conversion reporting in AdWords and I believe this may be related to the loss of referral keyword data in Google Analytics.
If you haven't spent money on these games, odds are you will pretty soon. Why? Because these innocently fun and entertaining programs are built on mountains of research of the mind's inner workings. These games know what makes us tick, and they know ...
Since its inception in 2012, Facebook® Exchange (or FBX) has been the de-facto choice for advertisers interested in remarketing on Facebook. The real time bidding system used cookie based retargeting to show highly relevant ads to people.
Je profite d'un passage à Paris pour assister à un évènement organisé par la MMA sur les techniques de géolocalisation. Sujet d'actualité, tout le monde en parle, est-ce une technologie d'avenir ou d'actualité ? Qu'en disent les prestataires, le marché...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.