Based on the more rigorous surveys and reports, it’s still true that clinicians are generally more eager adopters of both mobile devices and the medical apps that run on them. The persistent challenge for many iPad-toting physicians, however, is where to turn for medical app recommendations. In its efforts to be at least somewhat helpful on that front, Apple has slightly reworked and beefed up its now more visible section of “Apps For Healthcare Professionals”, which appears to be consistently featured in the AppStore’s medical section.
As consumers take more and more of their health-care needs into their own hands, developers can profit by helping them take control of their health and wellness through apps and mobile services, Rock Health's CEO told GigaOM's Mobilize conference.
In a study released Thursday, the Pew Internet & American Life Project reported that more than half of smartphone owners consult their devices for medical information and one-fifth of them say they have downloaded a health app.
The Mobile Revolution continues to change how industry after industry goes about day-to-day business. Yet one industry has been surprisingly slow to embrace the benefits of mobile: healthcare. Many observers find that strange, since healthcare could clearly benefit from the power of smartphones and tablets attached to the cloud.
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