This annual Internet conference is a visual extravaganza. These are the companies and the marketing efforts that rose above the noise.The most memorable brands were the ones that provided a critical service. Catch a Chevy cars picked up and dropped off festival folks all over town. People who had waited an hour or more for a shuttle ride to the convention center were thrilled to get a fast, free ride downtown. Also, Samsung charging towers were ubiquitous in the session halls.
Customers will remember those experiences long after the made-up name of a fuzzy mascot has faded.