These days more people than ever are glued to their mobile devices. Last week at the IMA’s AppsMania event in Tel Aviv a presentation from mobile ad network InMobi showed just how big mobile is becoming.
Apple wants to make the iPhone into a hub for consumers’ health information from a variety of apps, as it prepares the ground for the expected launch of its iWatch wearable device. A new platform called HealthKit was the centrepiece of a swath of
More than 17m UK customers will start receiving targeted advertising through apps on their mobile phones and tablets, as the country’s largest telecoms operators begin creating campaigns for major British brands this summer. Vodafone, EE and O2 plan