“Therapeutic Areas with Pharmaceutical Mobile Health Applications Targeted at Patients. Figure 1: Therapeutic Areas with Mobile Initiatives Targeted at Patients. Whereas social media focus on patient outreach, mobile health ...”
Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate?
“Jawbone, maker of the Jawbone UP activity tracker, launched an app today with a different take on sleep tracking. The app, UP Coffee, helps users regulate their caffeine intake and understand how caffeine affects their sleep.”
Via Sam Stern
Le Soir iOS 8 : la future application “santé” d'Apple révélée en images Le Soir Les rumeurs de ces dernières semaines affirmant qu'Apple prévoirait d'inclure une application ayant pour nom de code “Healthbook” dans iOS 8 se concrétisent ou presque...
The global mobile health market is expected to reach $49 billion by 2020, according to a study by Grand View Research. In 2012, the global market for mobile health was valued at $1.95 billion and is expected to grow at a compound annual growth rate of 47.6 percent from 2014 to 2020. North America, accounted for 33.5 percent of the total revenue in 2012, dominating the mobile health global market. As people pay more out of pocket for healthcare in North America, Grand View believes demand for lower cost mobile health tools will go up. While North America dominated in 2012, Grand View predicts the Asia Pacific market, which includes Australia, India, China, and Japan, will be the fastest growing market, with an estimated CAGR of 49.1 percent from 2014 to 2020.
Via Dinesh Chindarkar
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