Mobile Experience & Mobile Customers
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Mobile Experience & Mobile Customers
Customers are increasingly using mobile for research and shopping - you must deliver a great mobile experience!
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Mobile Devices and Customer Service to Make 2013 the Year of the Consumer - Forbes

Mobile Devices and Customer Service to Make 2013 the Year of the Consumer - Forbes | Mobile Experience & Mobile Customers | Scoop.it
Targeting specific customers with tailored offers will become a much bigger business in 2013, according to one SAP expert. New technology could help the decades-old concept of personal marketing explode -- and make 2013 the Year of the Consumer.
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Happy Mobile New Year! 4 Tips for Building Loyalty with Your Mobile Customers « Driving Retention

Happy Mobile New Year! 4 Tips for Building Loyalty with Your Mobile Customers « Driving Retention | Mobile Experience & Mobile Customers | Scoop.it
Tech and marketing experts are touting 2013 as the “year of mobile”. Here are four tips for building loyalty with your mobile customers.
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What Mobile Marketers Can Learn from the Papa John's Lawsuit | Social Media Today

What Mobile Marketers Can Learn from the Papa John's Lawsuit | Social Media Today | Mobile Experience & Mobile Customers | Scoop.it

Doing mobile right requires a great customer and user experience. Plug mobile in the customer journey is not an option anymore. It may become a requirement. 

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Your Facebook... on Mobile: A Sign of Things to Come [Infographic]

Your Facebook... on Mobile: A Sign of Things to Come [Infographic] | Mobile Experience & Mobile Customers | Scoop.it

Three-quarters of the world's population has a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people. Are you connecting with your customers where they are? 

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MediaPost Publications Apps For The Moment 11/21/2012

Apps for spur of the moment or specific events could become "the new rule of the day." 

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Mobile Apps: The Trouble With Using 'Responsive Design' - Forbes

Mobile Apps: The Trouble With Using 'Responsive Design' - Forbes | Mobile Experience & Mobile Customers | Scoop.it

Think LinkedIn and banks who create their own innovative apporach on mobile!

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Rethinking Your Mobile Audience

Rethinking Your Mobile Audience | Mobile Experience & Mobile Customers | Scoop.it
To hear some marketers talk, you’d think people who access websites from a mobile device were some kind of exotic subspecies. “The mobile user is on the go,” marketers will say.
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A Rich Mobile Experience for Call of Duty Black Ops II · Millennial Media

A Rich Mobile Experience for Call of Duty Black Ops II · Millennial Media | Mobile Experience & Mobile Customers | Scoop.it

A rich mobile experience can create buzz for your brand

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Mobile Marketers Win Important FCC Text Message Ruling

Mobile Marketers Win Important FCC Text Message Ruling | Mobile Experience & Mobile Customers | Scoop.it
Decision gives markers legal basis for sending text message receipts...
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Social content: Better than ads for mobile marketing

Social content: Better than ads for mobile marketing | Mobile Experience & Mobile Customers | Scoop.it
Consumers aren't ready to trust mobile advertising.
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32% will share customer service experiences via social media and blogs

32% will share customer service experiences via social media and blogs | Mobile Experience & Mobile Customers | Scoop.it

Almost a third (32 per cent) are sharing their customer service experiences – both good and bad – online through social media and blogs, new research has found.


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Yvonne A Jones's curator insight, May 6, 2014 11:06 AM

Customer feedback is essential, and businesses, especially small businesses, want to encourage customers to speak with them and give them their feedback.  However, customers and clients must feel that their opinions matter and they will get results if they express their opinion. 

 

Relationship Marketing is key to maintaining open communication and dialogue between the business and its customers.  If customers know that they are a valued part of the business and they are listened to, they will be more ready to give feedback to the business rather than posting it on social media and voicing their discontent on those platforms and elsewhere, including  blogs.

 

Brianne Mellon's curator insight, May 7, 2014 10:43 AM

Excellent statistics! Very useful for businesses/marketers and informative. This was my second favorite posting in my thread. Graphs and illustrations like these make it easy to understand who/what/where/when we should be marketing. 

Darius Douglass's curator insight, May 10, 2014 7:32 PM

Customer service  is the most important relationship between consumer and business.  Social Media provides a balanced medium as the consumer and business share equal footing.  This is why net neutrality is such a hot button issue. 

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5 Things Mobile Customers want in the Relationship

5 Things Mobile Customers want in the Relationship | Mobile Experience & Mobile Customers | Scoop.it

You don’t give out your phone number to just anyone. Gaining mobile customers increases the stakes for brand trust and promise. What are 5 things you can do to make them happy?

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The 20 Things Users Want Most From Your Mobile Site [New Google Data]

The 20 Things Users Want Most From Your Mobile Site [New Google Data] | Mobile Experience & Mobile Customers | Scoop.it
Learn what your audience really wants from your mobile website.
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