It is difficult to maintain a healthy lifestyle, and consumers, academics, companies, and the government are all aware of this fact. The Affordable Care Act carries many provisions to promote healthy behaviors, in many cases following initiatives already independently implemented by insurance companies. The difficulty is often implementing top-level policies that filter down successfully to the individual level.
Recent theories in behavioral change emphasize engagement, providing timely, positive feedback loops to reinforce good behavioral changes in the individual. Given the proven economic advantages to preventative care and healthy lifestyle, the healthcare industry is moving to test such theories in the market.
Authored by Harry Wang
via Parks Associates