Many wonder why mobile sites that have been optimized for smartphones all look the same.
Websites that have been optimized for mobile commerce or sometimes referred to as the mobile web, are beginning to suffer from a cookie cutter effect and consumers are starting to notice and wonder why.
The key to the problem is that the entire channel has only been in existence for a very short time.
Mcommerce as a whole has only come into its own over the last two years. This has not given marketers a great deal of opportunity to learn what is and is not effective, and to discover how to use effective strategies while still differentiating a company or brand from its competition in a positive way.
Authored by Julie Campbell
via Mobile Commerce Press