Last week we hosted our annual Future Of Digital Marketing (FODM) conference in London.
One of the things that makes FODM unique is the focus on the practical future. Newly formed ideas and technology that you can actually put to use straight away.
This year was no different, and while there was a certain amount of theoretical future gazing (takes a bow, haptic contact lenses!)the buzz on Twitter focussed on the practical, with a number of interesting stats and concepts grabbing the lion’s share of ReTweets.
I make a point of monitoring the tweet action at all our events as it provides great insight into the discussion points that really matter to attendees.
This year, mobile technology, integration and personalisation were all recurring themes.