So Facebook is buying the mobile IM app WhatsApp for $19bn including $4bn in cash, and WhatsApp is launching a voice service. Why, and what are the consequences and lessons for telcos and others? (March 2014)
Firstly, I believe the ad industry is far too distracted by the desire to create headline-grabbing campaigns with companies like Twitter, Facebook, Shazam or Pinterest without really considering how many of their target customers they can actually reach with these often very niche campaigns.
Then there are mobile display campaigns, which represent 52% of mobile media spend yet 70% are still sold blind with almost no targeting. The industry continues to use an ad format designed for a PC but shoehorned onto a mobile screen. It’s hardly surprising advertisers still question their value.
As an industry we have to offer better solutions if mobile advertising spend is to ever fully align with its share of consumers’ media time. We need to provide solutions that offer greater reach, better relevancy and higher engagement.
U.S. mobile networks carried 69 percent more data traffic in 2012 than in the prior year, but roughly the same number of voice minutes and fewer SMS messages, according to the industry group CTIA.
The findings came from a semi-annual survey by the organization, which represents the nation's mobile operators. The results released Thursday covered the full year 2012.
Data traffic bounded past 1 trillion megabytes in 2012, rising from 866.8 billion megabytes in 2011 to 1.468 trillion megabytes last year, CTIA said. Other results show factors that probably helped to drive that growth. For one thing, the number of active smartphones (and "wireless-enabled PDAs") grew 36.4 percent, while even more data-hungry wireless-enabled devices, such as tablets and laptops, grew by 10.2 percent.
Convergence is not a niche product – it is an unstoppable wave that transforms industry structures.
So says Dr Brian Armstrong, group COO at Telkom, who adds there is a misconception that convergence is a small area of telecommunications. However, it is much bigger than most anticipate, he notes; convergence is happening across all areas of IT, throughout the enterprise.
“In the past, the IT and communications industries were structured along neat verticals – you had mobile, fixed, data and so on. Now these areas overlap; vendors such as Microsoft are now also communications service providers; companies like Google have extended their services to include storage; and smartphones are communications devices, Internet access devices and enterprise application access devices. Services have become interchangeable and convergence is ubiquitous.”
No customer interaction channel in history has grown faster than mobile, and no channel has ever had such high customer expectations from the start. Find out how you can take a systematic, disciplined approach to address the wave of consumers who engage with your company via mobile devices.
This 15-page guide contains insights on the current and near-future state of mobile channels. It offers practical advice to address the opportunities and pitfalls of mobile ecommerce, apps, and customer experiences. And it provides expert strategies to make the right investment decisions in mobile, and to integrate your mobile initiatives with other channels.
This guide also tells you what a disciplined approach to mobile customer experience management will deliver in terms of customer retention rates, conversion rates, average order value, and IT savings.
As more US consumers acquire smartphones and tablets, their online desktop activity is beginning to fall off. Email gets the greatest share of time spent on the mobile internet, while social networks are not as popular.
Mobile advertising firm Velti has released its monthly report on advertising impressions across its network. The iPad is far and away the leader when it comes to the tablet market, and is gradually chipping away share from the iPhone in terms of overall dominance among mobile ads. The iPad mini remains a much smaller factor, but is growing steadily, and on the Android side it’s pretty much all about the Kindle Fire.
Digital Signage Connection Wireless Ronin Issues White Paper on Mobile Integration With Digital Signage Digital Signage Connection According to the white paper, applications reach far beyond scanning QR codes.
As marketers continue to hunt for ways to make mobile more contextually-relevant, the growth of voice recognition points to significant opportunities for marketers to tailor experiences at a more granular level.
I first heard the phrase "the year of mobile" in 1999. If you had told me then that companies like Microsoft, Motorola and Nokia would be lesser lights on the mobile stage by 2012 (the actual year of mobile, by the way), I would have laughed. That's why I love this industry: It changes while you watch, with new developments snicking into place like the next frame of a slide deck.
In this slide: The term PC industry has been rendered obsolete by the dramatically slowing growth of PC sales and the rapid adoption of mobile technologies. Gartner reports that at the end of 2012, the worldwide installed base of notebook, desktop and tablet PCs was over 1.75 billion. In October of last year, Strategy Analytics tagged the number of smartphones currently in use at over 1 billion globally, and it projects that the installed base of tablets will surpass 780 million in 2016. But wait, shouldn't tablet numbers and smartphone numbers be rolled up? I don't think so.
Mobile devices are everywhere. If someone hasn’t got a smartphone in their pocket or a tablet in their bag then they’ve probably left it at home by accident. Smartphones and ‘smart devices’ are used by nearly every household around, and that’s only going to increase as smart watches begin to emerge.
But what does this all mean for retail?
You’ve probably already figured out and implemented a lot of measures already to help connect with this more fickle, mobile nation. Not only that, but you’ve got to try hard to make sure you don’t spend too much time focusing on one side of your business, thus letting the other become weaker.
Luckily for you, here’s five simple tips to help you create a better mobile experience for your customers.