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Mobile Engagement Design
Looking at ways Mobile Technologies can be used to Engage an Audience
Curated by Kirsten Thomas
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Facebook + WhatsApp + Voice: So What? - STL Partners / Telco 2.0 Research

Facebook + WhatsApp + Voice: So What? - STL Partners / Telco 2.0 Research | Mobile Engagement Design | Scoop.it
So Facebook is buying the mobile IM app WhatsApp for $19bn including $4bn in cash, and WhatsApp is launching a voice service. Why, and what are the consequences and lessons for telcos and others? (March 2014)
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4 in 10 will turn to competitor after bad web experience | dotRising

4 in 10 will turn to competitor after bad web experience | dotRising | Mobile Engagement Design | Scoop.it
Take a look at this infographic from One Up Web, shining the light on responsive web design and and the decline of desktop.
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48pc of mobile users access local content: report - Research - Mobile Marketer

48pc of mobile users access local content: report - Research - Mobile Marketer | Mobile Engagement Design | Scoop.it
Nearly half of mobile phone owners used their device to look for local information in December 2012, according to a new report from the Local Search Association.
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Mobile Advertisers Are Being Way Too Complacent

Mobile Advertisers Are Being Way Too Complacent | Mobile Engagement Design | Scoop.it

Firstly, I believe the ad industry is far too distracted by the desire to create headline-grabbing campaigns with companies like Twitter, Facebook, Shazam or Pinterest without really considering how many of their target customers they can actually reach with these often very niche campaigns.


...


Then there are mobile display campaigns, which represent 52% of mobile media spend yet 70% are still sold blind with almost no targeting.  The industry continues to use an ad format designed for a PC but shoehorned onto a mobile screen.  It’s hardly surprising advertisers still question their value.

 

As an industry we have to offer better solutions if mobile advertising spend is to ever fully align with its share of consumers’ media time.  We need to provide solutions that offer greater reach, better relevancy and higher engagement.

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US mobile data growing while SMS falls, CTIA reports

U.S. mobile networks carried 69 percent more data traffic in 2012 than in the prior year, but roughly the same number of voice minutes and fewer SMS messages, according to the industry group CTIA.

The findings came from a semi-annual survey by the organization, which represents the nation's mobile operators. The results released Thursday covered the full year 2012.

 

Data traffic bounded past 1 trillion megabytes in 2012, rising from 866.8 billion megabytes in 2011 to 1.468 trillion megabytes last year, CTIA said. Other results show factors that probably helped to drive that growth. For one thing, the number of active smartphones (and "wireless-enabled PDAs") grew 36.4 percent, while even more data-hungry wireless-enabled devices, such as tablets and laptops, grew by 10.2 percent.

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Cross-Channel Lead Nurturing: It’s Time to Move Beyond Email

Cross-Channel Lead Nurturing: It’s Time to Move Beyond Email | Mobile Engagement Design | Scoop.it
Discover how cross-channel lead nurturing is moving beyond email, incorporating the web, social media, and mobile to create a unified process.
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No stopping convergence

No stopping convergence | Mobile Engagement Design | Scoop.it
Convergence is not a niche product – it is an unstoppable wave that transforms industry structures.

 

So says Dr Brian Armstrong, group COO at Telkom, who adds there is a misconception that convergence is a small area of telecommunications. However, it is much bigger than most anticipate, he notes; convergence is happening across all areas of IT, throughout the enterprise.

 

“In the past, the IT and communications industries were structured along neat verticals – you had mobile, fixed, data and so on. Now these areas overlap; vendors such as Microsoft are now also communications service providers; companies like Google have extended their services to include storage; and smartphones are communications devices, Internet access devices and enterprise application access devices. Services have become interchangeable and convergence is ubiquitous.”

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“The African consumer shouldn’t receive anything less” – Samsung

“The African consumer shouldn’t receive anything less” – Samsung | Mobile Engagement Design | Scoop.it
Samsung will launch its new Galaxy model, the S4, at a lavish launch in Johannesburg today. But while it is a global launch, Samsung has a number of products
Kirsten Thomas's insight:

You can't beat "on-the-ground" "know-your-customer" knowledge and apply it in ways that meet the needs of your audience.  Well done Samsung.

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Customer Experience Management in the New Era of Mobility

No customer interaction channel in history has grown faster than mobile, and no channel has ever had such high customer expectations from the start. Find out how you can take a systematic, disciplined approach to address the wave of consumers who engage with your company via mobile devices.

 

This 15-page guide contains insights on the current and near-future state of mobile channels. It offers practical advice to address the opportunities and pitfalls of mobile ecommerce, apps, and customer experiences. And it provides expert strategies to make the right investment decisions in mobile, and to integrate your mobile initiatives with other channels.

 

This guide also tells you what a disciplined approach to mobile customer experience management will deliver in terms of customer retention rates, conversion rates, average order value, and IT savings.

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How Do Internet Users Divvy Up Their Desktop, Mobile Web Time? - eMarketer

As more US consumers acquire smartphones and tablets, their online desktop activity is beginning to fall off. Email gets the greatest share of time spent on the mobile internet, while social networks are not as popular.
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iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds

iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds | Mobile Engagement Design | Scoop.it

Mobile advertising firm Velti has released its monthly report on advertising impressions across its network. The iPad is far and away the leader when it comes to the tablet market, and is gradually chipping away share from the iPhone in terms of overall dominance among mobile ads. The iPad mini remains a much smaller factor, but is growing steadily, and on the Android side it’s pretty much all about the Kindle Fire.

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4 Ways Mobile Technology Will Enhance Your Customer Loyalty

4 Ways Mobile Technology Will Enhance Your Customer Loyalty | Mobile Engagement Design | Scoop.it
Given the exponential growth of mobile in the US – from mobile advertising to apps, websites, and more – it makes sense that mobile can also be harnessed to effectively enhance customer loyalty.

Via Pretium Solutions
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Wireless Ronin Issues White Paper on Mobile Integration With Digital Signage - Digital Signage Connection

Wireless Ronin Issues White Paper on Mobile Integration With Digital Signage - Digital Signage Connection | Mobile Engagement Design | Scoop.it
Digital Signage Connection
Wireless Ronin Issues White Paper on Mobile Integration With Digital Signage
Digital Signage Connection
According to the white paper, applications reach far beyond scanning QR codes.

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Samsung tackles safe driving with gamification reward app

Samsung tackles safe driving with gamification reward app | Mobile Engagement Design | Scoop.it
Samsung is getting into the behaviour change game with the trial of a gamification app that will reward young drivers in return for safe driving.
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Advances in voice recognition spur personalization for marketers - Content - Mobile Marketer

As marketers continue to hunt for ways to make mobile more contextually-relevant, the growth of voice recognition points to significant opportunities for marketers to tailor experiences at a more granular level.
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A Call for Mobile Innovation - End User Experience Today

I first heard the phrase "the year of mobile" in 1999. If you had told me then that companies like Microsoft, Motorola and Nokia would be lesser lights on the mobile stage by 2012 (the actual year of mobile, by the way), I would have laughed. That's why I love this industry: It changes while you watch, with new developments snicking into place like the next frame of a slide deck.


In this slide: The term PC industry has been rendered obsolete by the dramatically slowing growth of PC sales and the rapid adoption of mobile technologies. Gartner reports that at the end of 2012, the worldwide installed base of notebook, desktop and tablet PCs was over 1.75 billion. In October of last year, Strategy Analytics tagged the number of smartphones currently in use at over 1 billion globally, and it projects that the installed base of tablets will surpass 780 million in 2016. But wait, shouldn't tablet numbers and smartphone numbers be rolled up? I don't think so.

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Self-Destructing Media Trend Arrives on Twitter

Self-Destructing Media Trend Arrives on Twitter | Mobile Engagement Design | Scoop.it
Efemr is the latest outfit to offer expiration dates on tweets, but it can't halt retweets
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75pc of consumers access smartphones in-store: Forrester

75pc of consumers access smartphones in-store: Forrester | Mobile Engagement Design | Scoop.it
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store.
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Moving from Second Screen to First Screen

Moving from Second Screen to First Screen | Mobile Engagement Design | Scoop.it
 

Key Topics

 

Impact of pay-TV and OTT services and providers like Netflix, Hulu Plus, Amazon Prime, Crackle, and iTunes

 

Role of apps and mobile devices (smartphones, tablets) in video viewing experiences

 

Consumer mobile habits and preferences, including differences in usage based on age

 

Future role of mobile devices, including personalization, cloud-based services, and transitions between at-home and on-the-go viewing

 

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Smartphones Take Over

“This new media technology influences our lives, our lifestyles, perceptions, culture, perceptions of each other, communication, and all aspects of life,” said Park.

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Are Teenagers Abandoning Facebook? [INFOGRAPHIC]

Are Teenagers Abandoning Facebook? [INFOGRAPHIC] | Mobile Engagement Design | Scoop.it
For Facebook North American active users numbers are declining. The average age of Facebook users has risen from 38 to 41 years old. The number of moms getting on Facebook is rising sharply.
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Tim Green: Are car manufacturers the new operators?

Tim Green: Are car manufacturers the new operators? | Mobile Engagement Design | Scoop.it

Look out, you're heading straight for a walled garden!


An old contact of mine who's been in mobile for years is now trying to sell digital services to car makers. He described the process as a familiar one.

Here's a small number of monolithic superpowers who see add-on extras as the key to differentiating their offerings and also bringing in new funkier customers.


But they instinctively want to keep their customers for themselves by designing proprietary systems that keep their own drivers inside a walled garden.


My way or the highway, as it were.

 
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5 Ways to Increase Customer Loyalty Using Mobile Platforms

5 Ways to Increase Customer Loyalty Using Mobile Platforms | Mobile Engagement Design | Scoop.it

Mobile devices are everywhere. If someone hasn’t got a smartphone in their pocket or a tablet in their bag then they’ve probably left it at home by accident. Smartphones and ‘smart devices’ are used by nearly every household around, and that’s only going to increase as smart watches begin to emerge.

 

But what does this all mean for retail?

 

You’ve probably already figured out and implemented a lot of measures already to help connect with this more fickle, mobile nation. Not only that, but you’ve got to try hard to make sure you don’t spend too much time focusing on one side of your business, thus letting the other become weaker.

 

Luckily for you, here’s five simple tips to help you create a better mobile experience for your customers.

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What do shoppers actually want from a mobile experience?

What do shoppers actually want from a mobile experience? | Mobile Engagement Design | Scoop.it

Much has been said about mobile over the years. Every marketer, brand manager or head of multichannel knows that it’s key to capturing customers on the move. 


Over the years, retailers in particular have been developing and re-developing their mobile channels in an attempt to provide as quick and seamless an experience as possible.

 

But what is it that shoppers actually want from a mobile experience?

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In-Store Digital Marketing Technologies Opening New Avenues of Customer Interaction via Mobile Devices, Increasing Loyalty and Driving Sales

In-Store Digital Marketing Technologies Opening New Avenues of Customer Interaction via Mobile Devices, Increasing Loyalty and Driving Sales | Mobile Engagement Design | Scoop.it
Wireless Ronin Technologies, Inc, a leading marketing technologies solutions provider, has published a new white paper outlining how the increasing widespr

Via The Meeddya Group
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