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Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud | Street Fight

Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud | Street Fight | Mobile. Digital. Tech. | Scoop.it
Reports suggest that more than half of the the available mobile inventory that includes location data is incorrect. Tom Phillips, chief executive at Dstillery
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MediaPost Publications The Reality Of RTB & Today's Mobile Ad Tech Landscape 04/24/2014

MediaPost Publications The Reality Of RTB & Today's Mobile Ad Tech Landscape 04/24/2014 | Mobile. Digital. Tech. | Scoop.it
The Reality Of RTB & Today's Mobile Ad Tech Landscape - 04/24/2014
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The smartphone goldmine still waiting to be tapped by brands and advertisers

The smartphone goldmine still waiting to be tapped by brands and advertisers | Mobile. Digital. Tech. | Scoop.it
The greatest impact of the smartphone has been on time itself – offering brands and advertisers their biggest opportunity so far, explains Mindshare's James Chandler
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Zac Pinkham: Guest Post: Without location advertisers will lose their wayGoMo News

Zac Pinkham: Guest Post: Without location advertisers will lose their wayGoMo News | Mobile. Digital. Tech. | Scoop.it
Zac Pinkham is the managing director for Millennial Media in EMEA. Zac is a highly experienced advertising executive having spent more than 12 years in the industry, and seven of which he has specialised in mobile. Since 2010, he has been instrumental in driving the growth of ...
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Real Time Bidding Explained | Mobile Marketing Magazine

Real Time Bidding Explained | Mobile Marketing Magazine | Mobile. Digital. Tech. | Scoop.it
WhoIsHostingThis.com has published a infographic which sets itself the challenging task of attempting to explain and demystify real time bidding. We thought it
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Tablets and smartphones: not mobiles

Tablets and smartphones: not mobiles | Mobile. Digital. Tech. | Scoop.it
Lumping tablet and smartphone reporting into 'mobile' is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media's Dominic Tillson.
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45% of mobile consumers willing to receive retailer messages via beacon technology, research finds

45% of mobile consumers willing to receive retailer messages via beacon technology, research finds | Mobile. Digital. Tech. | Scoop.it
Almost half of smartphone owners would be 'very willing' or 'somewhat willing' for retailers to send messages to their smartphone,...
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Telefonica to “shake up” programmatic market with launch of first mobile-only ad exchange | The Drum

Telefonica to “shake up” programmatic market with launch of first mobile-only ad exchange | The Drum | Mobile. Digital. Tech. | Scoop.it
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This Insane New App Will Allow You To Read Novels In Under 90 Minutes | Elite Daily

This Insane New App Will Allow You To Read Novels In Under 90 Minutes | Elite Daily | Mobile. Digital. Tech. | Scoop.it
The reading game is about to change forever. Boston-based software developer Spritz has been in "stealth mode" for three years, tinkering with their program and leasing it out to different ebooks, apps, and other platforms.
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Two-thirds of mobile users admit to second screening, with consumers more likely to engage the more screens they are using

Two-thirds of mobile users admit to second screening, with consumers more likely to engage the more screens they are using | Mobile. Digital. Tech. | Scoop.it
In 2013 two thirds (65 per cent) of mobile media consumers had used a second screen (TV, PC, tablet or second phone) whilst browsing the...
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Apple’s New Push To Randomize MAC Addresses: What’s The Impact On Ad Tech?

Apple’s New Push To Randomize MAC Addresses: What’s The Impact On Ad Tech? | Mobile. Digital. Tech. | Scoop.it
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5 Platforms For Location Data Analysis | Street Fight

5 Platforms For Location Data Analysis | Street Fight | Mobile. Digital. Tech. | Scoop.it
Location data analysis platforms track the spatial behavior of consumers based on previous ad exposures. Although competing platforms work slightly differently
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The Emerging Science of Computational Anthropology | MIT Technology Review

The Emerging Science of Computational Anthropology | MIT Technology Review | Mobile. Digital. Tech. | Scoop.it
Location-based social networks are allowing scientists to study the way human patterns of behavior change in time and space, a technique that should eventually lead to deeper insights into the nature of society.
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Mobile Devices Boosting, Not Hurting, In-Store Shopping

Mobile Devices Boosting, Not Hurting, In-Store Shopping | Mobile. Digital. Tech. | Scoop.it
Mobile devices are more likely to increase, not decrease, consumers’ retail store trips. As a result, mobile usage before or during in-store shopping accounted for one-fifth of US brick-and-mortar retail sales last year.
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A Vision of the Future From Those Likely to Invent It

A Vision of the Future From Those Likely to Invent It | Mobile. Digital. Tech. | Scoop.it
In a series of interviews, seven people who are driving this transformation provided a glimpse into the not-too-distant future
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The payment revolution starts here

The payment revolution starts here | Mobile. Digital. Tech. | Scoop.it
From 29 April you can use your mobile to make person-to-person payments. As phones with debit-card style chips are planned, cash, plastic, even wallets could be redundant
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Google snaps up drone business to deliver internet by aircraft

Google snaps up drone business to deliver internet by aircraft | Mobile. Digital. Tech. | Scoop.it
Google has continued its programme of diversification with the acquisition of drone business Titan Aerospace, joining a growing arms race...
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Facebook snaps up Oculus Rift VR platform for $2bn

Facebook snaps up Oculus Rift VR platform for $2bn | Mobile. Digital. Tech. | Scoop.it
Facebook has continued its spending spree by splashing out $2bn on the acquisition of Oculus, a VR platform which has been making waves...
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Apple Announces CarPlay Infotainment System

Apple Announces CarPlay Infotainment System | Mobile. Digital. Tech. | Scoop.it
Apple has announced CarPlay, an in-car infotainment system that lets you connect your iOS device with your car.
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