For game developers app marketing has become an important tool in engaging new users to download their apps. However, many developers aren't sure of the in
Olivier Cambournac's insight:
"Developers have much to be positive about, as recent studies have found little relationship between ad frequency and retention. However, what’s key to the success of any ad strategy is good integration of ads within the game experience, which our data shows, can uplift total revenue by up to 400 percent."
Mobile app install campaigns are like carefully tuned machines: every part needs optimization to prevent an explosion (in your ad budget, of course). From compiling the creatives to interpreting analytics into actionable insights, you’ve got to get i
Thomas Guignard, Country Manager France de Waze depuis janvier 2015, vient d'être promu Regional Manager EMEA & APAC de Waze Ads. Pour 100%MEDIA, il revient sur la stratégie publicitaire de l'application de navigation communautaire et les perspectives de développement.
As an early adopter of search ads in the Google Play store, Walgreens has found that being able to find a user at the moment of interest is driving downloads among qualified users, leading the retailer to expand the program.
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