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Snapchat has some growing up to do

Snapchat has some growing up to do | Mobile - Publishing, Marketing, Advertising | Scoop.it
Snapchat is hugely popular with teens. Anyone over 35? Not so much
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Snapchat Gears Up to Win App-Install Ads From Facebook

Snapchat Gears Up to Win App-Install Ads From Facebook | Mobile - Publishing, Marketing, Advertising | Scoop.it
Brands like Acorns and Fullscreen reported success with app-install campaigns on Snapchat, which is opening its API to cater to more direct marketers.
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As consumer time in-apps increases rapidly, app developers can find new advertising opportunities

As consumer time in-apps increases rapidly, app developers can find new advertising opportunities | Mobile - Publishing, Marketing, Advertising | Scoop.it
With global revenue for mobile apps predicted to grow 270% between 2015 and 2020 to reach $189bn, it's about time publishers tap into the app monetisation
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Here's how Google Maps could grow to be a $5 billion business by 2020

Here's how Google Maps could grow to be a $5 billion business by 2020 | Mobile - Publishing, Marketing, Advertising | Scoop.it
Maps is on track to become a major source of ad revenue for Google and could be a $5 billion business in the next three to four years.
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MLB.com At Bat Scores With Its Mobile Strategy

MLB.com At Bat Scores With Its Mobile Strategy | Mobile - Publishing, Marketing, Advertising | Scoop.it
It’s the World Series, and all eyes are on baseball. We look at tips from MLB.com At Bat that any publisher can leverage.
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More time is spent using the mobile web than apps for users in specific regions

More time is spent using the mobile web than apps for users in specific regions | Mobile - Publishing, Marketing, Advertising | Scoop.it
The amount of time spent using apps on a smartphone versus the time spent browsing the mobile web varies by region, and developed markets tend to prefer th
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The Financial Times removed words from stories to convince readers to whitelist its site. 47% agreed

The Financial Times removed words from stories to convince readers to whitelist its site. 47% agreed | Mobile - Publishing, Marketing, Advertising | Scoop.it
Hope isn't lost for media organizations trying to get readers to stop blocking their ads. Maybe all they have to do is ask.

In July, The Financial Times ran a 30-day experiment to see what it would take to get people to whitelist the site in their adblocking software. Fifteen thousand of its r…
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Want to keep your mobile game's momentum going? Release new content fast, says new data - App Industry Insights

Want to keep your mobile game's momentum going? Release new content fast, says new data - App Industry Insights | Mobile - Publishing, Marketing, Advertising | Scoop.it
Releasing new content is the key to success for your sudden hit mobile game, according to intelligence company Nielsen, after examining several big mobile
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Mobile chat apps now have more monthly active users than social networking apps - App Industry Insights

Mobile chat apps now have more monthly active users than social networking apps - App Industry Insights | Mobile - Publishing, Marketing, Advertising | Scoop.it
Chat apps now have a greater number of monthly active users than social networks, according to new data from Business Intelligence, where the importance of
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Airpush Launches Mobile Data Marketplace Enabling App Monetization Without Ads - Mobile Marketing Watch

Airpush Launches Mobile Data Marketplace Enabling App Monetization Without Ads - Mobile Marketing Watch | Mobile - Publishing, Marketing, Advertising | Scoop.it
Airpush Launches Mobile Data Marketplace Enabling App Monetization Without Ads
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98 personal data points that Facebook uses to target ads to you

98 personal data points that Facebook uses to target ads to you | Mobile - Publishing, Marketing, Advertising | Scoop.it
Facebook built the world's best ad platform by tracking your behavior online and off it.
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Infographic: The Smartphone Platform War Is Over

Infographic: The Smartphone Platform War Is Over | Mobile - Publishing, Marketing, Advertising | Scoop.it
This chart shows a forecast of smartphone operating system market share in 2015 and 2019.
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What is a device graph?

What is a device graph? | Mobile - Publishing, Marketing, Advertising | Scoop.it
Measuring consumer journeys across devices is a nightmare. Device graphs are a way of linking many different devices to a specific individual.
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25% of total US mobile ad revenue was generated by app-install ads in 2015

25% of total US mobile ad revenue was generated by app-install ads in 2015 | Mobile - Publishing, Marketing, Advertising | Scoop.it
App marketers are changing the way they advertise
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Survey finds that many game app developers view advertising as a necessary evil

Survey finds that many game app developers view advertising as a necessary evil | Mobile - Publishing, Marketing, Advertising | Scoop.it
For game developers app marketing has become an important tool in engaging new users to download their apps. However, many developers aren't sure of the in
Olivier Cambournac's insight:
"Developers have much to be positive about, as recent studies have found little relationship between ad frequency and retention. However, what’s key to the success of any ad strategy is good integration of ads within the game experience, which our data shows, can uplift total revenue by up to 400 percent."
Mark Robinson, CEO of DeltaDNA
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Facebook Messenger now offers sponsored messages, but are they too intrusive?

Facebook Messenger now offers sponsored messages, but are they too intrusive? | Mobile - Publishing, Marketing, Advertising | Scoop.it
Facebook is expanding the ways brands can interact with consumers over messaging with new sponsored messages, but is it a step too far over the boundary between brand and consumer?
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Brazil Mobile Internet and App Usage Statistics - App Industry Insights

Brazil Mobile Internet and App Usage Statistics - App Industry Insights | Mobile - Publishing, Marketing, Advertising | Scoop.it
Mobile markets in North America, Europe have been growing really fast but at this point they are matured and saturated. If you've been looking for a new fa
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Lower growth hasn't stopped Pokémon Go accelerating to $600m in revenue - App Industry Insights

Lower growth hasn't stopped Pokémon Go accelerating to $600m in revenue - App Industry Insights | Mobile - Publishing, Marketing, Advertising | Scoop.it
Mobile gaming hit Pokémon Go continues to take plenty of money, despite its growth slowing down. According to App Annie, the game has become the fastest to
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7 Tips for Optimizing Mobile App Install Campaigns From Setup to Analysis

7 Tips for Optimizing Mobile App Install Campaigns From Setup to Analysis | Mobile - Publishing, Marketing, Advertising | Scoop.it
Mobile app install campaigns are like carefully tuned machines: every part needs optimization to prevent an explosion (in your ad budget, of course). From compiling the creatives to interpreting analytics into actionable insights, you’ve got to get i
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Gaming Industry Is Beating Movies: Modern Warfare 3 Grossed $1 Bln Worldwide Beating Avatar

Gaming Industry Is Beating Movies: Modern Warfare 3 Grossed $1 Bln Worldwide Beating Avatar | Mobile - Publishing, Marketing, Advertising | Scoop.it
The worldwide gaming industry is reaching new heights with $100 billion projected revenue in 2016. A great opportunity for gamers and
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La SVOD en progression grâce à une pratique régulière et une expérience utilisateur positive (Médiamétrie)

Les communiqués de presse de résultats de Médiamétrie
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Mobile : près de 10 milliards $ de pertes de budget pub liées à la fraude

Mobile : près de 10 milliards $ de pertes de budget pub liées à la fraude | Mobile - Publishing, Marketing, Advertising | Scoop.it
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Thomas Guignard (Waze) : « Nous nous positionnons comme le complément digital de l’affichage et de la radio» | Offremedia

Thomas Guignard (Waze) : « Nous nous positionnons comme le complément digital de l’affichage et de la radio» | Offremedia | Mobile - Publishing, Marketing, Advertising | Scoop.it
Thomas Guignard, Country Manager France de Waze depuis janvier 2015, vient d'être promu Regional Manager EMEA & APAC de Waze Ads. Pour 100%MEDIA, il revient sur la stratégie publicitaire de l'application de navigation communautaire et les perspectives de développement.
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Is launching an app like flipping a coin?

Is launching an app like flipping a coin? | Mobile - Publishing, Marketing, Advertising | Scoop.it
mobile dev memo, android, ios, mobile development
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Walgreens expands Google Play search program based on early success - Mobile Marketer - Search

Walgreens expands Google Play search program based on early success - Mobile Marketer - Search | Mobile - Publishing, Marketing, Advertising | Scoop.it
As an early adopter of search ads in the Google Play store, Walgreens has found that being able to find a user at the moment of interest is driving downloads among qualified users, leading the retailer to expand the program.
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