Mobile - Publishing, Marketing, Advertising
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Mobile : près de 10 milliards $ de pertes de budget pub liées à la fraude

Mobile : près de 10 milliards $ de pertes de budget pub liées à la fraude | Mobile - Publishing, Marketing, Advertising | Scoop.it
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Thomas Guignard (Waze) : « Nous nous positionnons comme le complément digital de l’affichage et de la radio» | Offremedia

Thomas Guignard (Waze) : « Nous nous positionnons comme le complément digital de l’affichage et de la radio» | Offremedia | Mobile - Publishing, Marketing, Advertising | Scoop.it
Thomas Guignard, Country Manager France de Waze depuis janvier 2015, vient d'être promu Regional Manager EMEA & APAC de Waze Ads. Pour 100%MEDIA, il revient sur la stratégie publicitaire de l'application de navigation communautaire et les perspectives de développement.
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Is launching an app like flipping a coin?

Is launching an app like flipping a coin? | Mobile - Publishing, Marketing, Advertising | Scoop.it
mobile dev memo, android, ios, mobile development
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Walgreens expands Google Play search program based on early success - Mobile Marketer - Search

Walgreens expands Google Play search program based on early success - Mobile Marketer - Search | Mobile - Publishing, Marketing, Advertising | Scoop.it
As an early adopter of search ads in the Google Play store, Walgreens has found that being able to find a user at the moment of interest is driving downloads among qualified users, leading the retailer to expand the program.
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Why Metro, the UK's free paper, is betting on apps - Digiday

Why Metro, the UK's free paper, is betting on apps - Digiday | Mobile - Publishing, Marketing, Advertising | Scoop.it
The London news brand is betting on apps rather than taking the platform distribution approach so many publishers are chasing.
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Remember Facebook Messenger bots? The Washington Post just launched one (with a few bugs)

Remember Facebook Messenger bots? The Washington Post just launched one (with a few bugs) | Mobile - Publishing, Marketing, Advertising | Scoop.it
The Post wants to be on "every bottable platform." It plans to launch this fall on SMS and then Slack.
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Inside The Economist’s in-app attention-based ad sales - Digiday

Inside The Economist’s in-app attention-based ad sales - Digiday | Mobile - Publishing, Marketing, Advertising | Scoop.it
The Economist is rolling out attention-based sales to its daily app, Espresso.
Olivier Cambournac's insight:
Espresso has had 1 million downloads and 200,000 unique users a month, who spend an average six minutes with the app (compared to the 45 minutes of the main weekly app).
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Snapchat is slashing its ad prices for brands, sources say - Digiday

Snapchat is slashing its ad prices for brands, sources say - Digiday | Mobile - Publishing, Marketing, Advertising | Scoop.it
Snapchat's ad prices are starting to come down, and its new ad platform only has a $100,000 minimum spending requirement, according to sources.
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INFOGRAPHIC: Breakup or Uninstall? - Mobile Marketing Watch

INFOGRAPHIC: Breakup or Uninstall? - Mobile Marketing Watch | Mobile - Publishing, Marketing, Advertising | Scoop.it
INFOGRAPHIC: Breakup or Uninstall?
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The next gold rush: mobile advertising

The next gold rush: mobile advertising | Mobile - Publishing, Marketing, Advertising | Scoop.it
Projected growth in mobile ad spending between now and 2018 dwarfs every other kind of advertising
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How Fusion, Complex and other publishers are using Facebook Messenger bots - Digiday

How Fusion, Complex and other publishers are using Facebook Messenger bots - Digiday | Mobile - Publishing, Marketing, Advertising | Scoop.it
Two months in, the bots are a work in progress, as user numbers and features show.
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Ads are coming to the iPhone app store through search

Ads are coming to Apple's App Store for iPhones and iPads, the company announced on Wednesday.
Olivier Cambournac's insight:
Beta this summer, only in the US, as always...
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Etude : deux fois plus d’Adblocking sur mobile ? Un phénomène largement Asiatique

Etude : deux fois plus d’Adblocking sur mobile ? Un phénomène largement Asiatique | Mobile - Publishing, Marketing, Advertising | Scoop.it
» Etude : deux fois plus d’Adblocking sur mobile ? Un phénomène largement Asiatique | Tendances, Insights et Marketing Digital
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Airpush Launches Mobile Data Marketplace Enabling App Monetization Without Ads - Mobile Marketing Watch

Airpush Launches Mobile Data Marketplace Enabling App Monetization Without Ads - Mobile Marketing Watch | Mobile - Publishing, Marketing, Advertising | Scoop.it
Airpush Launches Mobile Data Marketplace Enabling App Monetization Without Ads
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98 personal data points that Facebook uses to target ads to you

98 personal data points that Facebook uses to target ads to you | Mobile - Publishing, Marketing, Advertising | Scoop.it
Facebook built the world's best ad platform by tracking your behavior online and off it.
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Infographic: The Smartphone Platform War Is Over

Infographic: The Smartphone Platform War Is Over | Mobile - Publishing, Marketing, Advertising | Scoop.it
This chart shows a forecast of smartphone operating system market share in 2015 and 2019.
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What is a device graph?

What is a device graph? | Mobile - Publishing, Marketing, Advertising | Scoop.it
Measuring consumer journeys across devices is a nightmare. Device graphs are a way of linking many different devices to a specific individual.
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Vevo tries to step outside YouTube's shadow by overhauling its iPhone app

Vevo tries to step outside YouTube's shadow by overhauling its iPhone app | Mobile - Publishing, Marketing, Advertising | Scoop.it
The product's exclusive music video focus is meant to set it apart from other video and music services.
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4,4 millions d'utilisateurs du Replay - Médiamétrie

4,4 millions d'utilisateurs du Replay - Médiamétrie | Mobile - Publishing, Marketing, Advertising | Scoop.it
AudienceLeMag.com est le site de référence qui donnent accès à des analyses de fond réalisées par Médiamétrie, sur les grandes tendances de la consommation média et de la convergence des contenus, ainsi que les usages et les comportements du public à l'égard de la télévision, de la radio, du cinéma, d'internet et de la téléphonie mobile
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Time Inc. Plans Significant Reorganization to Generate Non-Print Revenue

Time Inc. Plans Significant Reorganization to Generate Non-Print Revenue | Mobile - Publishing, Marketing, Advertising | Scoop.it
Time Inc. plans a significant reorganization to generate more non-print revenue from videos, live events and deeper collaborations with advertisers and to encourage broader distribution of content.
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Mobile Ads Are a 'Disastrous' Afterthought, Says Cannes Ad Blocking Panel

Mobile Ads Are a 'Disastrous' Afterthought, Says Cannes Ad Blocking Panel | Mobile - Publishing, Marketing, Advertising | Scoop.it
Better creative and less intrusive ad formats with better targeting on the mobile web could stem the growth of ad blocking, says a panel at Cannes on Monday.

Via Paul Amsellem
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Marketers: Let’s Not F*ck Up Geo-Push

Marketers: Let’s Not F*ck Up Geo-Push | Mobile - Publishing, Marketing, Advertising | Scoop.it
Geopush is the next big thing in mobile marketing. Let's make sure we do it right.
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Spotify crosses 100m users

Spotify crosses 100m users | Mobile - Publishing, Marketing, Advertising | Scoop.it
Spotify has confirmed that it has more than 100m monthly active users on its music streaming service today.
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Why The Guardian is building its own mobile ad units

How The Guardian plans to move the needle on mobile advertising.
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5 Reasons Retail Brands Need An App To Succeed in The 21st Century

5 Reasons Retail Brands Need An App To Succeed in The 21st Century | Mobile - Publishing, Marketing, Advertising | Scoop.it
Why having a mobile app is becoming essential for retail brands to succeed.
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