Mobile Customer E...
Follow
5.6K views | +0 today
 
Scooped by Russ Merz, Ph.D.
onto Mobile Customer Experience Management
Scoop.it!

Mobile World Congress – four trends that impact customer service

Mobile World Congress – four trends that impact customer service | Mobile Customer Experience Management | Scoop.it

The explosive growth of smartphones and tablets has had an enormous impact on customer service and the customer experience. Mobile devices allow consumers to find information or interact with companies wherever they are. They make it simple to get in touch across multiple channels (from email and social media to voice and text), driving increased contact volumes. Always-on mobile consumers expect a seamless experience, across devices and channels, and if they don’t receive it will head to competitors with a tap of the screen.

 

And as mobile adoption increases so does the use of unstructured language, and new ways of interacting. For example, our own research tells us that a person will ask the same question in three different ways through three different devices. With mobile devices encouraging interactions on the move, people have less time to get their message across, which means an increase in unstructured language. Companies therefore need to look at technologies such as linguistics to understand the context and deeper meaning of questions.

Russ Merz, Ph.D.'s insight:

This article highlights some key #mobility trends worth noting--continued growth together with downward pressure on prices; larger smartphones; wearable tech gaining traction; growing inter-connection of devices (#IOT).

 

more...
No comment yet.
Mobile Customer Experience Management
Explores issues related to the management of customer experiences on mobile devices.
Your new post is loading...
Your new post is loading...
Scooped by Russ Merz, Ph.D.
Scoop.it!

Measuring Mobile Effectiveness Still Challenges Marketers - eMarketer

Measuring Mobile Effectiveness Still Challenges Marketers - eMarketer | Mobile Customer Experience Management | Scoop.it
Mobile advertising is a big business, and spending continues to pour in. But—as is common with so many digital advertising channels that offer the promise of measurability and ever-increasing efficacy—performance measurement is still a challenge. Of course, that doesn't mean marketers aren't measuring on mobile—or trying to calculate return on investment.
Russ Merz, Ph.D.'s insight:

How successful are you in measuring mobile marketing effectiveness? Here are some metrics to consider.

more...
wolfgang gauss's curator insight, July 31, 7:05 AM

How successful are you in measuring mobile marketing effectiveness? Here are some metrics to consider.

Scooped by Russ Merz, Ph.D.
Scoop.it!

Are You Meeting Consumers’ Mobile Expectations?

Are You Meeting Consumers’ Mobile Expectations? | Mobile Customer Experience Management | Scoop.it
Nearly a third of all Americans admit that they can’t live without their mobile phone. You’re more likely to know where your mobile phone is than your
Russ Merz, Ph.D.'s insight:

Unsure how well your business is meeting customer expectations with your mobile marketing efforts? This new research from TeleTech may be helpful in providing answers.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The 2015 Mobile Landscape: Who Are the Major Players and Providers? | Mobile Marketing Watch

The 2015 Mobile Landscape: Who Are the Major Players and Providers? | Mobile Marketing Watch | Mobile Customer Experience Management | Scoop.it

There’s a great race going on. It’s the race to get up to speed with mobile, the fastest-growing medium for connecting with consumers around the world.

But for many marketers and media buyers, the world of mobile is still “terra incognita.” Who to call? Where to turn for help? What companies really know what they’re doing out there? Who, in short, are the top dogs in their respective domains?

That’s why Mobile Marketing Watch and Mobile Advertising Watchrecently teamed up to devise a comprehensive list of the major players and influencers who have critical expertise in the mobile landscape in 2015.

In 2015, this is necessary knowledge. Consider this: the global mobile advertising market is expected to hit two significant milestones as early as 2016, according to eMarketer. Mobile should not just reach, but surpass the $100 billion mark in spending. When that happens, mobile will represent at least 50 percent of all digital ad expenditure for the first time in history.

Russ Merz, Ph.D.'s insight:

Do you know who are the major players and providers in the mobile marketing landscape? Here's a nice summary.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The Revolution of Mobile Innovation in Africa

The Revolution of Mobile Innovation in Africa | Mobile Customer Experience Management | Scoop.it

Not so long ago, the entire continent of Africa was written off by the business world as a place too risky to invest in. However, mobile technology has completely changed the African narrative.

 

Africa is now the world’s second largest mobile phone market and is setting the worldwide pace for mobile-based product innovation. The fastest-growing African companies tend to operate in the information and communications technology space, and they cater to an increasing demand for mobile services, digital entertainment, and cloud computing.

 

Here are five tech companies leading Africa’s economic renaissance:

Russ Merz, Ph.D.'s insight:

Do you know why #Africa is the world's second largest #mobile phone market and what tech companies are leading its growth? This article provides some answers and four key lessons.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Infographic: Mobile Marketing is Taking Over Digital Marketing | Mobile Marketing Watch

Infographic: Mobile Marketing is Taking Over Digital Marketing | Mobile Marketing Watch | Mobile Customer Experience Management | Scoop.it

Just how hot is mobile marketing? Let’s put it this way. We can’t get close enough to tell without getting seriously burned.

According to a recent report from3Sixty Interactive, mobile marketing may already be blazing hot, but it’s only getting hotter.

“Mobile marketing used to be a new concept with digital marketing. Now, it’s the focal point of many digital marketing campaigns,” the firm says.

To see how mobile marketing has grown and evolved over the years, check out the fascinating infographic

Russ Merz, Ph.D.'s insight:

Is your brand keeping up with the growth in #mobilemarketing? Here are some #stats that may surprise you.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

7 Strategies That Are Transforming Mobile Apps | Marketing Technology Blog

7 Strategies That Are Transforming Mobile Apps | Marketing Technology Blog | Mobile Customer Experience Management | Scoop.it

Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.

We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.

Russ Merz, Ph.D.'s insight:

A nice summary of developments in the #mobile app business. The infographic provides some #stats about size of mobile markets, the use of apps (downloads,payments, revenues, and popularity), app advertising and content marketing trends, and app developer salary levels

more...
LaurentHinard's curator insight, February 23, 8:43 AM

Last features and trends on Mobile 

Martine Coutu's curator insight, February 23, 11:56 AM

Le département de marketing au centre du développement des applications mobiles. Comme les deux doigts de la main.

Apptimate's curator insight, February 27, 3:30 AM

Security and privacy will be critical in 2015. Otherwise, we will see a great backlash. Non-trust worthy apps mean non-trust worthy brands that people will abandon.

Scooped by Russ Merz, Ph.D.
Scoop.it!

Location Based Geo-Targeting Boosts Paid Search Ad Performance...Or Does It?

Location Based Geo-Targeting Boosts Paid Search Ad Performance...Or Does It? | Mobile Customer Experience Management | Scoop.it

Columnist Wesley Young discusses the importance of truly local data in search marketing decisions.

 

Mobile device usage continues to soar, and it now accounts for more than half of time spent on digital media. “Always on” consumers are checking their mobile devices upwards of 100 times a day, and as a result, advertisers have been paying more and more attention to mobile.

 

This rise in mobile use particularly impacts local search. Data from Thrive Analytics found that 60% of consumers use mobile devices to find information on local products and services, and 40% of those are on-the-go when searching.

 

Growth of mobile local search rose four times that of mobile internet use, according LSA’s Local Mobile Search Study.  Importantly, 70% of consumers are willing to share their location information if they believe they are getting something of value in return, such as coupons and loyalty points.  Yet, according to Econsultancy’s Cross-Channel Marketing Report 2013, just 39% of agencies are currently using location based data to target mobile consumers.

Russ Merz, Ph.D.'s insight:

This article does a great job of documenting the increasing importance of #geotargeting for search-based advertising performance. 

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Survey: Mobile Integration Makes Other Digital Marketing More Effective

Survey: Mobile Integration Makes Other Digital Marketing More Effective | Mobile Customer Experience Management | Scoop.it

Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together.

According to the survey of 5,000 marketers in ten countries, nearly 90 percent (86 percent) say it’s increasingly important to “create a cohesive customer journey” and mobile (applications) was identified as most effective technology to enable that more cohesive journey.

 

Russ Merz, Ph.D.'s insight:

Here is some compelling evidence about the effectiveness of mobile as part of the #digitialmarketing program.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The Must-Have Mobile App Metrics Your Business Cannot Do Without

The Must-Have Mobile App Metrics Your Business Cannot Do Without | Mobile Customer Experience Management | Scoop.it

This article is a summary of the AppInTop mobile app marketing podcast in which AppInTop talked with CTO and co-founder of the mobile analytics company Adjust.com, Paul Müller, and senior account strategist at Google, Stanislav Vidyaev. This summary covers some key facts about mobile analytics.

 

The way people interact with an app is different from the way they use websites. Mobile app analytics is about converting ad budgets to installs, and installs to repeated app usage and in-app purchases. Ultimately, the objective of a mobile app developer is to evaluate user lifetime value, retention, and the frequency of usage.

Russ Merz, Ph.D.'s insight:

A summary of 6 different types of mobile app #metrics that are essential KPIs for understanding the contribution being made to your business by the app. The 6 types are --tracking installs, retention and usage, break-even, cohort analysis, ad effectiveness, and custom.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Getting Mobile Right E-Book Download

Getting Mobile Right E-Book Download | Mobile Customer Experience Management | Scoop.it
Russ Merz, Ph.D.'s insight:
ARE YOU GETTING MOBILE RIGHT?

Millward Brown Digital’ s new study helps marketers grow their brands through more effective mobile marketing. Read on to understand what your brand needs to do to Get Mobile Right.

  
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Location-based apps present opportunities -- and data challenges

Location-based apps present opportunities -- and data challenges | Mobile Customer Experience Management | Scoop.it

Geolocation apps pair consumer preferences and location to provide real insight about customer preferences But these apps pose data integration and privacy challenges galore.

 

When Bill Schmarzo walks into a Starbucks, as he does at least once every day, the coffeehouse chain's mobile application knows that he's there. The app pulls up his loyalty card and applies any discounts he has earned. Schmarzo can pay with the app, too.


Starbucks also knows that Schmarzo doesn't like coffee -- he drinks chai lattes.

 

According to Schmarzo, chief technology officer of the global services group at EMC Corp., which sells computer storage and other IT products, Starbucks is an example of a company using geolocation-based apps to benefit its customers -- and itself. Starbucks is using geolocation technology to collect unprecedented amounts of data about customers, he said, and then uses that data to sell products by tailoring perks, rewards and discounts.

 

Russ Merz, Ph.D.'s insight:

A very good summary of the current state of location-based marketing with apps and some of the downsides associated with it.  A must read article if you want to better understand geo-location technology benefits and challenges.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

5 Self-Serve Solutions for Creating Location-Targeted Mobile Offers | Street Fight

5 Self-Serve Solutions for Creating Location-Targeted Mobile Offers | Street Fight | Mobile Customer Experience Management | Scoop.it

The numbers don’t lie. Locally-targeted mobile ads are expected to reach $4.5 billion in the U.S. this year — an increase of $1.6 billion in the last year alone, according toBIA/Kelsey. As merchants search for creative ways to take advantage of location-targeted advertising, many are turning toward self-serve solutions for creating location-based mobile promotions.


Location-targeted offers give merchants a way to reach out to consumers directly based on their geo-locations, while going the self-serve route often helps decrease overhead costs for businesses with tight marketing budgets. Here are five options for merchants who are interested in creating their own location-targeted mobile offers.

Russ Merz, Ph.D.'s insight:

Here are five tools that businesses can use for location-based marketing activities.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Consumer Packaged Goods: Connecting with the Mobile Consumer | TIBCO Spotfire's Trends and Outliers

Consumer Packaged Goods: Connecting with the Mobile Consumer | TIBCO Spotfire's Trends and Outliers | Mobile Customer Experience Management | Scoop.it

Thanks to all-powerful smartphones and the myriad of other mobile devices available today along with the increasing availability of public Wi-Fi, “showrooming” by retail consumers continues to gain in popularity.

Showrooming – or the use of mobile devices by consumers to compare and contrast products and prices with online retailers during in-store experiences – poses serious challenges to retailers that depend heavily on physical outlets.

However, behavioral data demonstrates that there are also ample opportunities for both retailers and consumer packaged goods (CPG) companies to connect with the mobile in-store consumer.

For instance, while 42 percent of in-store mobile users ultimately made their purchases online, a full 30 percent of consumers made their purchases in-store, according to a study by the Interactive Advertising Bureau in partnership with Ipsos MediaCT.

Moreover, 32 percent of consumers who used their mobile devices while shopping were also more likely to make additional unplanned purchases in the store.

There are several effective ways that CPG and retail leaders can use consumer data and predictive analytics to strengthen in-store purchasing by mobile consumers.

For example, research by Flurry reveals that the amount of time spent by consumers on mobile apps each day has risen from 80 percent last year to 86 percent this year. What this means is that a high percentage of consumers are devoting significant portions of their time on mobile devices to the use of mobile apps.

According to an infographic created by TIBCO Spotfire, retail mobile app purchase revenue is expected to grow 417 percent to $31 billion among global digital consumers by 2016.

Russ Merz, Ph.D.'s insight:

This article contains a good summary of the key areas of analysis that CPG and retail brands can explore to better understand the mobile consumer. It also provides some research findings and stats in an infographic.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

InMobi's biggest bet to transform advertising, launches discovery platform Miip

InMobi's biggest bet to transform advertising, launches discovery platform Miip | Mobile Customer Experience Management | Scoop.it
Indian ad-tech company InMobi has unveiled Miip, a discovery platform that aims to transform advertising into "moments of discovery" for users.
Russ Merz, Ph.D.'s insight:

The new Miip ad discovery platform by InMobi puts the control of ‪#‎mobile‬‪#‎advertising‬ exposure firmly into the hands of customers. This transformative technology could potentially change how ads are delivered to consumers not only on mobile devices but everywhere. Stay tuned.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Retailers ‘yet to truly connect with smartphone shoppers' | Netimperative - latest digital marketing news

Retailers ‘yet to truly connect with smartphone shoppers' | Netimperative - latest digital marketing news | Mobile Customer Experience Management | Scoop.it
Use of smartphones when shopping has only increased 9% since 2013, with smartphone shoppers in the north of the UK most likely to have used an app to shop, according to new research. The report, from Shoppercentric entitled: “WindowOn…Connected Shoppers” examines UK shoppers and how they use both digital and traditional touchpoints within the purchase ...
Russ Merz, Ph.D.'s insight:

Do you know what hurdles prevent retailers from connecting with smartphone shoppers? Here are 6 research-based reasons.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing Explained | Marketing Technology

Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing Explained | Marketing Technology | Mobile Customer Experience Management | Scoop.it
Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing Explained by Douglas Karr on Marketing Technology
Russ Merz, Ph.D.'s insight:

Looking for some good definitions and recent #stats about #location based marketing? Here they are thanks to Doug Karr.

more...
Eric_Determined / Eric Silverstein's curator insight, June 11, 2:32 PM

Location, Location, Location - Clearly shows you can achieve results, but is this the way to build and strengthen your customer relationships?


Share your thoughts.

Scooped by Russ Merz, Ph.D.
Scoop.it!

The new face of mobile marketing

The new face of mobile marketing | Mobile Customer Experience Management | Scoop.it
Mobile technology is changing the digital marketing landscape. Find out how to stay ahead in our latest blog.
Russ Merz, Ph.D.'s insight:

Looking for some research based facts and #stats about #mobilemarketing? Here is a good reference.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing

10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing | Mobile Customer Experience Management | Scoop.it

Local Search Association’s (LSA) 2014 “Local Media Tracking Study” conducted byBurke, Inc. found that on average, mobile phones/smartphones are used to search the internet – across search engines, internet yellow pages, ratings and review sites and daily deals – 42% of the time compared to just 34% in 2013.

 

This jump in mobile usage means it is time to reexamine your mobile strategy. I take a look at the latest data available to identify mobile trends and ten things to keep in mind that will help develop a winning mobile strategy for your business.

 
Russ Merz, Ph.D.'s insight:

Have you got all your bases covered in your mobile marketing plan? Here are 10 planning factors to keep in mind.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How Retailers Are Using Social Media in Store to Boost Sales

How Retailers Are Using Social Media in Store to Boost Sales | Mobile Customer Experience Management | Scoop.it

In the online era, retailers have more competition than ever before. At one point, the competition came from fellow brick and mortar stores and business owners were dealing with customers face to face.

The rules of the game have changed but there are things like online reputation management and using social media to connect with customers to deal with, as well as the more traditional methods of interacting with them.

If you are running a retail store, there are ways you can use social media sites to give your in-store sales a boost.

The advantage that a brick and mortar store has over an online one is that you are dealing with customers who have decided to enter your premises. They are less likely to be casual browsers, like you would find online.

Your clientele is more likely to be motivated to make a purchase, and you can use location-based marketing to reach out to them during this window of opportunity.

 
Russ Merz, Ph.D.'s insight:

Retailers! How are you using social media to reach out to customers and boost sales? Here are three ideas for how to do it.

more...
laurent gros's curator insight, February 16, 10:48 AM

Les réseaux sociaux s'invitent dans les magasins physiques

Scooped by Russ Merz, Ph.D.
Scoop.it!

3 Proximity Marketing Trends that Retailers should Watch Out for

3 Proximity Marketing Trends that Retailers should Watch Out for | Mobile Customer Experience Management | Scoop.it

The rapid adoption and usage of mobile devices has now expanded consumers’ openness to brand engagement early on in their path-to-purchase. A recent ‘Mobile Audience Insights Report’ released by NinthDecimal, a leading mobile audience intelligence company highlighted the fact that there is currently a huge gap between the the type of proximity marketing messages preferred by shoppers and the type of messages served in-store.

 

For example, while 61% of shoppers prefer to receive proximity marketing messages on offers in-store, only less than half receive such messages. Similarly, while 42% of shoppers want in-store notifications that keep them informed on the products on sale, only 28% actually receive them. This essential discovery points towards the fact that retailers could boost their proximity marketing campaign ROI by tailoring their notifications to match consumer preferences.

 

With more than $138 million expected to flow in through retail sales this year at stores that have leveraged beacons, it is highly critical that retailers understand the complexities and opportunities to make the most of a successful proximity marketing campaign. In this post we will discuss about proximity marketing trends that retailers should watch out for this year.

Russ Merz, Ph.D.'s insight:

Three new developments with beacon technologies allow for greater interaction with consumer #mobile and #wearable devices. The message delivery capabilities of these technologies enhances and extends what has been available up-to-now. 

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

A Lesson on Disruptive Engagement by Taco Bell - SMAMi.org

A Lesson on Disruptive Engagement by Taco Bell - SMAMi.org | Mobile Customer Experience Management | Scoop.it

At 11am last Tuesday Taco Bell pulled a Beyoncé and bypassed traditional marketing tactics to launch their next big thing, a mobile app for ordering nosh.

 

Disruptive engagement is a term typically associated with academia where it means disruptive student behavior or more recently using disruptive technologies to engage with students.

 

In the context of this article disruptive engagement means intentionally disrupting your audience’s experience in order to engage them and elicit an action.

Russ Merz, Ph.D.'s insight:

This article provides a case study in how Taco Bell recently used "disruptive engagement" on social media to draw attention and action on the new Taco Bell smartphone app. Such techniques are not without some risk as is described in the article. Thanks to Sola Obanyan and the Social Media Association of Michigan for describing this event.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Introducing the Local Marketing Adoption Curve

Introducing the Local Marketing Adoption Curve | Mobile Customer Experience Management | Scoop.it

The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually relevant and engaging in the content and experiences they provide across the entire journey.

With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. But local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define, implement, and track their local efforts.

Russ Merz, Ph.D.'s insight:

A great tool for assessing the state of your #localmarketing maturity. The framework breaks the maturity level into three phases--crawl, walk and run--with #KPIs specifically designated for each stage. Very useful for self assessment of #geolocal marketing efforts. 

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Successful Mobile Advertising Strategies and Optimization - Marketing Technology Blog

Successful Mobile Advertising Strategies and Optimization - Marketing Technology Blog | Mobile Customer Experience Management | Scoop.it

Successful Mobile Advertising Strategies and Optimization by Douglas Karr on Marketing Technology Blog

 

The average mobile ad to reach 1,000 iPhone users is $2.85… not a bad CPM when other mediums cost multiples of that. Not to mention that mobile users are often shopping and ready to make the purchase. But the mobile advertising landscape is both wide and quite confusing. There are dozens of mobile ad platforms and hundreds of ways to reach a mobile user – from ads, to social ads, to email and more. Putting together a comprehensive mobile ad strategy requires quite a bit of work but can reap incredible results.

Russ Merz, Ph.D.'s insight:

A useful description of the path mobile users take from advertising exposure to conversion.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Study: Mobile E-Commerce Sales Projected To Reach $50B By End Of 2014

Study: Mobile E-Commerce Sales Projected To Reach $50B By End Of 2014 | Mobile Customer Experience Management | Scoop.it

In its latest round of reports, Custora claims mobile e-commerce revenue is set to reach $50 billion by the end of this year, up nearly $8 billion since last year, and an astounding $48 billion since 2010.

Analyzing e-commerce data from more than 100 retailers, 70 million consumers and $10 billion in transactions, Custora found mobile traffic to e-commerce sites has increased from three-percent to nearly 37 percent in the last four years, while mobile e-commerce revenue climbed from $2.2 billion in 2010 to $42.8 billion last year.

Russ Merz, Ph.D.'s insight:

Interesting #stats about the growth in #mobile #ecommerce activity. Clearly consumers are turning to mobile for purchases at ever higher levels indicating increased comfort levels with the devices as decision making tools.

more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

6 Innovative Ways to Implement Beacons for Marketing | Street Fight

6 Innovative Ways to Implement Beacons for Marketing | Street Fight | Mobile Customer Experience Management | Scoop.it

Brick-and-mortar merchants know they need to step it up to compete against e-commerce retailers, and they know that proximity marketing with indoor positioning technology can be an effective mechanism for driving customer acquisition and retention. So why did a recent survey by Experian Data Quality show that geo-location is such a low priority for decision-makers, with only 20% of respondents listing geo-location as their “most important data priority”? It has to do with a lack of understanding.


While the term “beacon” has reached the mainstream, many local business owners still aren’t sure how to apply the technology in their own places of business. Even those merchants who know that proximity marketing could help drive sales still aren’t sure where to begin or what types of campaigns they can implement with beacons.

Here are six examples of innovative ways that businesses are implementing beacon technology right now.

Russ Merz, Ph.D.'s insight:

Six great example of how location-based marketing technology in the form of #beacons can be used to aid and diagnose mobile related consumer behaviors.

more...
No comment yet.