Mobile Customer Experience Management
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10 inspiring uses of mobile in retail

10 inspiring uses of mobile in retail | Mobile Customer Experience Management | Scoop.it

Mobile is growing and forward-thinking retailers are looking at ways to use mobile to increase sales, bring customers into stores, or to enhance the experience when people are shopping. 


I've rounded up ten great examples of mobile use in retail from around the world.

Mobile commerce sites are an obvious one but there are plenty of other ways to use mobile, such as to take payments, help customers navigate stores, and more...

Russ Merz, Ph.D.'s insight:

This article contains some great examples of #mobile service #personalization, #payments & #POS, #hijacking and more.

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Eric_Determined / Eric Silverstein's curator insight, September 27, 2013 3:28 PM

All these mobile solutions, Apps from U.S. and international companies are great examples of companies capitalizing on enhancing their customer experiences to drive results.

Michael Allenberg's curator insight, September 29, 2013 7:48 AM

Mobile e-commerce experiences are becoming increasingly important... Not just translation of the existing web experience for mobile, but a truly device-tailored experience!

Ali Anani's curator insight, September 30, 2013 12:53 AM

An inspiring post

Mobile Customer Experience Management
Explores issues related to the management of customer experiences on mobile devices.
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9 mobile app trends for 2017 in 1 infographic

9 mobile app trends for 2017 in 1 infographic | Mobile Customer Experience Management | Scoop.it
268 billion downloads will generate $77 billion worth of revenue says Gartner. App are not just built for smartphones. Here are mobile app trends for 2017.
Russ Merz, Ph.D.'s insight:
Looking for some reasons to invest in apps? Here are 9 mobile app trends for 2017 you may want to consider.
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Twitter's US Audience Gets More Mobile - eMarketer

Twitter's US Audience Gets More Mobile - eMarketer | Mobile Customer Experience Management | Scoop.it
Most of the social network’s ad revenues come from mobile placements
Russ Merz, Ph.D.'s insight:
Considering the use of Twitter to reach mobile user audiences with digital ads? Based on some recent stats it might be a good buy.
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Retargeting Is a Must for App Marketers - eMarketer

Retargeting Is a Must for App Marketers - eMarketer | Mobile Customer Experience Management | Scoop.it
31% respondents said they allocated up to 5% of their total app marketing budget to retargeting
Russ Merz, Ph.D.'s insight:
Curious about why smartphone users download apps? The reasons highlight why ad retargeting role grows in marketing importance.
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The Mobile App Environment Is More Challenging than Ever - eMarketer

The Mobile App Environment Is More Challenging than Ever - eMarketer | Mobile Customer Experience Management | Scoop.it
The number of US app users continues to rise and so too does the amount of time consumers spend using mobile apps each day
Russ Merz, Ph.D.'s insight:
How is your mobile app performing? Recent research finds that most apps fail to keep users engaged for long.
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WhatsApp Wants to Help Businesses Reach Its Users - eMarketer

WhatsApp Wants to Help Businesses Reach Its Users - eMarketer | Mobile Customer Experience Management | Scoop.it
Sharing phone numbers and offering ads may irk the security-focused service’s users
Russ Merz, Ph.D.'s insight:
Are you using Whatsapp because of its ad free environment? That's all about to change as advertising will apparently soon be appearing.
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How Beacons Can Reshape Retail Marketing

How Beacons Can Reshape Retail Marketing | Mobile Customer Experience Management | Scoop.it
How beacon technology and Google's open beacon format can revolutionize the way retailers measure the impact of online ads.
Russ Merz, Ph.D.'s insight:
Read about how to integrate beacons with retail marketing and online advertising.
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Google takes on Facetime with "Duo" video chat app | Netimperative - latest digital marketing news

Google takes on Facetime with "Duo" video chat app | Netimperative - latest digital marketing news | Mobile Customer Experience Management | Scoop.it
Google has launched a simple one-to-one video chat app called Duo that looks to compete with FaceTime, Skype and Facebook Messenger. Unlike its other major video chat tool Hangouts, Duo works exclusively on phones (Android and iPhone) rather than across devices. The app is designed with simplicity in mind. Users sign up and the ap
Russ Merz, Ph.D.'s insight:
Will this new video chat app from Google "disrupt" the existing market?
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5 Ways to Find the Micro-Moments Your Brand Can Win

5 Ways to Find the Micro-Moments Your Brand Can Win | Mobile Customer Experience Management | Scoop.it
How to identify the micro-moments when your brand has the best opportunity to be there and be useful.
Russ Merz, Ph.D.'s insight:
Looking for some guidelines for improving brand performance on mobile devices? See these 5 ways to find micro-moments your brand can win.
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How Many Mobile Apps Do Consumers Use Each Month?

How Many Mobile Apps Do Consumers Use Each Month? | Mobile Customer Experience Management | Scoop.it
Mobile - Smartphone owners use, on average, of 27 mobile apps per month, according to recent research from Nielsen.
Russ Merz, Ph.D.'s insight:
Mobile app usage increases while the average number of apps used stays relatively flat according to Nielsen research. What does this mean for your brand's app?
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Mobile Shoppers Want to Be Able to See Products - eMarketer

Mobile Shoppers Want to Be Able to See Products - eMarketer | Mobile Customer Experience Management | Scoop.it
Being able to read product reviews is also important
Russ Merz, Ph.D.'s insight:
Are you concerned about delivering the best mobile shopping experience to customers? Here are some key criteria consumers use when shopping on-line.
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Mobile Push Notifications: Help or Hindrance? [Infographic]

Mobile Push Notifications: Help or Hindrance? [Infographic] | Mobile Customer Experience Management | Scoop.it
Mobile - When done right, mobile notifications can engage your customers and get you the best ROI. Unfortunately, however, few marketers get them right.
Russ Merz, Ph.D.'s insight:
Are your mobile push notifications a help or hindrance to customers? Here are some guidelines for the right and wrong way to use them.
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Most Smartphone Owners Use Location-Based Services - eMarketer

Most Smartphone Owners Use Location-Based Services - eMarketer | Mobile Customer Experience Management | Scoop.it
However, there’s still significant room for growth
Russ Merz, Ph.D.'s insight:
Should your brand's mobile app use location for marketing purposes? Nine of 10 US smartphone owners use location based services on the phone, up dramatically in 2 years, but not all product categories see increases.
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Mobile ad-blocking: top reasons

Mobile ad-blocking: top reasons | Mobile Customer Experience Management | Scoop.it
Today we examine the motivations which are driving people to block ads on their mobiles specifically.
Russ Merz, Ph.D.'s insight:
Do you know why mobile users are blocking ads? Here are the top reasons from GlobalWebIndex.
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Flash of Genius: Mobile Personalization

Flash of Genius: Mobile Personalization | Mobile Customer Experience Management | Scoop.it
Senior Associate at L2's Intelligence Report Taylor Malmsheimer explains how brands can seamlessly integrate personalized features in the mobile experience.
Russ Merz, Ph.D.'s insight:
Know how seamlessly integrate the mobile experience with personalization features? See this video report from L2 Digital .
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9 amazing mobile facts [INFOGRAPHIC] | Netimperative - latest digital marketing news

9 amazing mobile facts [INFOGRAPHIC] | Netimperative - latest digital marketing news | Mobile Customer Experience Management | Scoop.it
As smartphones become the device of choice for media, this new infographic from Mobilecozmo looks at nine facts you might not know about mobile. The infographic covers some really amazing facts that many people are not aware of. Source: http://mobilecozmo.com/
Russ Merz, Ph.D.'s insight:
Need some amazing mobile facts for a presentation? See this article for 9 audience attention getting facts.
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How much does it cost to create an app? | Netimperative - latest digital marketing news

How much does it cost to create an app? | Netimperative - latest digital marketing news | Mobile Customer Experience Management | Scoop.it
App marketing is growing in popularity, but costs of creating apps can vary greatly. This new infographic from biznessapps looks into the costs and time needed to get the most out of apps. Source: https://www.biznessapps.com/
Russ Merz, Ph.D.'s insight:
Do you know how much it costs to create a mobile app? Here are some useful guidelines.
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50 astounding facts about mobile search behaviors

50 astounding facts about mobile search behaviors | Mobile Customer Experience Management | Scoop.it
60% of searches now come from mobile devices. But that's just one fact about mobile search behaviors. Here are 50 facts about our mobile search behaviors.
Russ Merz, Ph.D.'s insight:
Need to make a business case for mobile marketing programs? Here are 50 facts about mobile search behaviors that may help.
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Art Jones's curator insight, November 29, 2016 3:51 PM

Excerpt: 60% of searches now come from mobile devices.

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Shopping Micro-Moments: 3 Steps to Set Your Brand Up for Success

Shopping Micro-Moments: 3 Steps to Set Your Brand Up for Success | Mobile Customer Experience Management | Scoop.it
Three ways retailers can win shoppers in their micro-moments across the customer journey.
Russ Merz, Ph.D.'s insight:
Want to win more shopping micro-moments? Here are 3 steps to set your brand up for success from Think with Google.
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Snapcart turns shopping receipt data into cash | Netimperative - latest digital marketing news

Snapcart turns shopping receipt data into cash | Netimperative - latest digital marketing news | Mobile Customer Experience Management | Scoop.it
Snapcart, an Indonesian start-up app rewards people who send them photos of their shopping receipts with cash, is expanding to the Philippines. Snapcart taps into shopping data by incentivising shoppers to take photographs of their receipts in exchange for a small cash rebate. The crowdsourced data gives brands a better understanding of their shopping habits
Russ Merz, Ph.D.'s insight:
Snapcart turns shopping receipt data into cash. Can it disrupt existing customer loyalty programs? 
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How Mobile Has Redefined the Consumer Decision Journey for Shoppers

How Mobile Has Redefined the Consumer Decision Journey for Shoppers | Mobile Customer Experience Management | Scoop.it
A shopper's smartphone is now their go-to assistant and advisor. Here are the consumer trends shaping retail and why they matter.
Russ Merz, Ph.D.'s insight:
Do you know how mobile capabilities have reshaped the multichannel shopping experiences of consumers? See this new Think With Google article for details.
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Prompting Users to Review an App: Four Do's and Three Dont's

Prompting Users to Review an App: Four Do's and Three Dont's | Mobile Customer Experience Management | Scoop.it
Mobile - For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask user
Russ Merz, Ph.D.'s insight:
Do you know the best ways for prompting users to rate your brand's mobile app? If not, these guidelines may be helpful.
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Are Mobile Users Returning to Apps After Trying Them Out? - eMarketer

Are Mobile Users Returning to Apps After Trying Them Out? - eMarketer | Mobile Customer Experience Management | Scoop.it
As time progresses, less users come back to an app
Russ Merz, Ph.D.'s insight:
How well is your mobile app performing in the market? Here are recent app retention and uninstall rates to use for comparison.
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The Most Important Mobile E-Commerce Features

The Most Important Mobile E-Commerce Features | Mobile Customer Experience Management | Scoop.it
Mobile - Consumers who use their smartphones to shop say the most important feature of a mobile e-commerce offering is being able to easily see product photos, according to a recen
Russ Merz, Ph.D.'s insight:
Do you know which features are most important for mobile shoppers? Here are some research findings addressing that question.
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The Beginner's Guide to Mobile App Analytics

The Beginner's Guide to Mobile App Analytics | Mobile Customer Experience Management | Scoop.it
Without a definitive plan and understanding of the fundamentals, your mobile app analytics will get complicated quickly. Here's how to get started.
Russ Merz, Ph.D.'s insight:
How are you measuring the success of your brand's mobile app? If you are foggy on the basics, then see this article for a guide to using mobile app analytics.
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Principles of Mobile App Design: Engage Users and Drive Conversions

Principles of Mobile App Design: Engage Users and Drive Conversions | Mobile Customer Experience Management | Scoop.it
In a crowded market, how does a mobile app stand out? Great UX design.
Russ Merz, Ph.D.'s insight:
Did You Know 25% of App Users Open Once and Never Return? Here's What You Can Do About It.
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