Mobile CRM
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Mobile CRM and the Recommended Approaches

Mobile CRM and the Recommended Approaches | Mobile CRM | Scoop.it
Mobile CRM is an important aspect that every organization or company should put into consideration. In fact, with the current mobility of the business activities, it should be a priority. Social technologies are closely uniting with mobile nowadays.

Via TechNews Report
Danni Wang's insight:

This article quotes some researches to prove mobile applications are the most of all business apps in the present manufacturing sector. The benefit of mobile CRM is that data are available everywhere only through a mobile devices. The purpose of majority companies to use mobile CRM is hoped to increase the return on investment of the business.

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Rescooped by Danni Wang from CRM | JobNimbus
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Mobile CRM to Organize and Simplify Your Sales Process

Mobile CRM to Organize and Simplify Your Sales Process | Mobile CRM | Scoop.it
Picture yourself following up and closing more sales than ever. Mobile CRM software organizes and simplifies the sales process for better results.

Via JobNimbus
Danni Wang's insight:

Mobile CRM is an important aspect that every organization or company should put into consideration. In fact, with the current mobility of the business activities, it should be a priority. 

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Rescooped by Danni Wang from Digital-News on Scoop.it today
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Mobile CRM is dead

Mobile CRM is dead | Mobile CRM | Scoop.it
In five years' time the concept of "Mobile CRM" as a separate entity simply won't exist.

Via Thomas Faltin
Danni Wang's insight:

The title of this article is mobile CRM is dead, while the view of this article is that mobile CRM will available on all the platforms, accessible all the time in the future. With the rapid development of new technologies, today everything and everyone is mobile. In today’s society, mobile CRM could be a necessary system for all companies.

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Mobile CRM: The Key to Customer Service is Greater Customer Engagement - Business 2 Community

Mobile CRM: The Key to Customer Service is Greater Customer Engagement - Business 2 Community | Mobile CRM | Scoop.it

“Mobile CRM: The Key to Customer Service is Greater Customer Engagement Business 2 Community Mobile CRM apps can offer a wealth of beneficial information to brands, enabling targeted marketing, cross-selling & push messaging, and gleaning real-time...”

Danni Wang's insight:

CRM can help companies to better understand of their customers. Mobile CRM can help customer to find what information they wants to access on their mobile, and how they want to engage with it. Also these are two determines of mobile CRM. This article provides some useful information to help companies creating a good mobile CRM app.

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Rescooped by Danni Wang from A - Z Customer Relationship Management
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Mobile CRM Apps for Field Sales- What You Need to Know - Capterra Blog

Mobile CRM Apps for Field Sales- What You Need to Know - Capterra Blog | Mobile CRM | Scoop.it
Learn the difference in Native vs Web apps for mobile CRM apps. Capterra, helping your company make the right software decision since 1999.

Via Radhika Bhangolai
Danni Wang's insight:

The author introduces the advantages and disadvantages of 2 types of apps, native app and web app. This information is so helpful for people to choose an appropriate mobile CRM app.

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Rescooped by Danni Wang from Digital Marketing Technology
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Mobile CRM's Lofty and Contagious Expectations - CRM Buyer

Mobile CRM's Lofty and Contagious Expectations - CRM Buyer | Mobile CRM | Scoop.it

Mobile CRM's Lofty and Contagious Expectations - "There will always be specialized applications for various fields," said Micro Focus' Archie Roboostoff, "but for the most part, the expectations for users these days is to be up and running...


Via Matthew Mobley
Danni Wang's insight:

The mobile experience changed the traditional way of shopping, for example a mobile shopper doesn't have to run around to various stores, the mobile app can help them to interact with shops. But to achieve this, some problem need to be considered, such as the software will have a big burden, and it should be improved by some new technologies. 

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Rescooped by Danni Wang from Mobile CRM
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10 things SMBs should look for in a CRM - TechRepublic

10 things SMBs should look for in a CRM - TechRepublic | Mobile CRM | Scoop.it
CRM systems have traditionally been associated with big organizations, but a new breed of CRMs is aimed at smaller businesses. Here's a rundown of key features to look for.

Via Wired2Cloud
Danni Wang's insight:

This article provides useful information for SMBs to know what the key features of CRM systems they should aimed at. It is well worth reading.

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Smile Jeremy's comment, May 4, 2014 7:33 PM
wowwowwow, i cant believe it, so interesting it is
Rescooped by Danni Wang from Mobile CRM
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The Best iPhone iPad Customer Management Apps

The Best iPhone iPad Customer Management Apps | Mobile CRM | Scoop.it
Review of The Best iPhone iPad Customer Management Apps

Via GetApp, Wired2Cloud
Danni Wang's insight:

This article introduces several best mobile CRM apps.  We can know more about the mobile CRM through use these apps. A good article about recommend some useful mobile CRM apps.

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GetApp's curator insight, August 12, 2013 11:30 AM

Smart business decisions are made based on sound advice. A new slate of iPhone iPad customer management apps are providing users with the data they need to manage customer relationships and stay in control throughout the sales pipeline. By adapting their traditional CRM tools for a mobile environment, developers have opened up a new world of opportunity for businesses in virtually every industry.

Smile Jeremy's comment, May 4, 2014 7:35 PM
delicious
Rescooped by Danni Wang from Mobile CRM
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Going Mobile with CRM

Going Mobile with CRM | Mobile CRM | Scoop.it
When evaluating CRM systems, one with a mobile component will let you add, alter and share your data when you're away from the office. For successful Real Estate Agents, speed and efficiency are keys to running a successful business.

Via Wired2Cloud
Danni Wang's insight:

A pretty good article about the application of mobile CRM. It uses Real Estate Agents as example to point out the advantages of mobile CRM in business. Guys, if you want to learn more about the mobile CRM, please read this paper.

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Rescooped by Danni Wang from Mobile CRM
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How Mobile CRM Impacts Revenue & Customer Satisfaction

How Mobile CRM Impacts Revenue & Customer Satisfaction | Mobile CRM | Scoop.it
How Mobile CRM Impacts Revenue & Customer Satisfaction http://t.co/USNqtnsNaW

Via Wired2Cloud
Danni Wang's insight:

Mobile CRM has a positive effect in Customer Satisfaction. Recently, companies make a shift from previous product-driven business strategies to customer-driven strategies, so the customer satisfaction is very important to good CRM. The author use survey data and a case study to explain the reasons for why Mobile CRM is necessary. This question needs to do some further research to explore more about the relationship between customer satisfaction and mobile CRM.

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Rescooped by Danni Wang from ONDiGO Mobile CRM
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Knowledge is power: How using a mobile CRM can help you close more

Knowledge is power: How using a mobile CRM can help you close more | Mobile CRM | Scoop.it
Knowledge is power: How using a mobile CRM can help you close more deals wherever you are

Via ONDiGO Mobile CRM
Danni Wang's insight:

This article is talking about how a mobile CRM can help company close more deals and increase business. It uses several examples to explain mobile CRM can save time, built a stronger relationship between customers. Also, it will access data quicker and use data whenever you need it. So if you want to know the mobile CRM in more details, this article is a good choice to begin.

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Six benefits of combining digital data with traditional CRM to enhance the customer experience

Six benefits of combining digital data with traditional CRM to enhance the customer experience | Mobile CRM | Scoop.it

Putting the customer at the heart of your organisation’s strategy has long been the elixir to business success. It seems obvious, doesn’t it, especially as we’ve had CRM systems in place for more than 10 years now?

 

However, at a recent event in London hosted by Celerity, data & CRM specialists, big players sat around the table and agreed it was still an aspiration and ever elusive goal for many.

 

It was recognised that CRM systems that combined digital, mobile and social data alongside traditional touch-points were outstripping those that didn’t.

 

Names such as Domino’s Pizza, Starbucks and first direct were obvious brands to cite that have cracked the customer service game thanks to their combined approach.

 

The John Lewis Partnership was heralded as delivering best practice in joining up online and offline data to deliver value-added customer service.

Celerity’s managing director, Jason Lark, said:

 

The art of CRM doesn’t change, but the channel has. It’s all about talking to customer in relevant way, at the right time, on the right channel and adding value to the customer’s life. Combining the digital alongside offline data has enabled companies such as Pizza Hut and Domino’s, to identify individuals rather than just households. This, as well as harnessing Facebook and mobile data, means companies can target and create specific, timely offerings to maximise conversions.


Via Russ Merz, Ph.D., Rob Kuijpers
Danni Wang's insight:

The author quotes several materials to support and explain the six benefits of combining digital data with traditional CRM. The purpose of this new CRM is to enhance the customer experience and provide better service. Through this article, it can be recognized that CRM systems that combined digital, mobile and social data would be the new development trend of CRM.

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Rescooped by Danni Wang from Customer Experience vgmoreno
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Mobile CRM or Bust: Why Modern Sales Teams Need To Go Mobile Now - Business 2 Community

Mobile CRM or Bust: Why Modern Sales Teams Need To Go Mobile Now - Business 2 Community | Mobile CRM | Scoop.it
Mobile CRM or Bust: Why Modern Sales Teams Need To Go Mobile Now http://t.co/uHbVbIkyi5

Via Vicente G. Moreno
Danni Wang's insight:

Mobile CRM is essential in the future. This article used three advantages of mobile CRM, customer loyalty, customer engagement and data accuracy to explain why mobile CRM is the future. I totally agree with the author Licata’s view. In today’s business environment, an intelligent mobile CRM is necessity if the company wants to maintain their own competitive strength.

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Vicente G. Moreno's curator insight, August 26, 2013 12:45 AM

Los "retrasados tecnológicos" todavía se plantean "construir una buena web" como paso previo a la evolución digital. Me temo que, a estas alturas, la prioridad es la movilidad. Es posible que encuentren justificaciones (mis clientes y mi mercado no es móvil...todavía) pero no ver la realidad no significa que ésta no exista.

Mi recomendación, o tu estrategia de relación con sociedad, mercado y clientes es móvil o, qué le vamos a hacer, no estás sincronizado con los nuevos tiempos...

Rescooped by Danni Wang from veille CRM
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When Mobile CRM Goes Too Far, Part 1 - CRM Buyer - CRM Buyer

When Mobile CRM Goes Too Far, Part 1 - CRM Buyer - CRM Buyer | Mobile CRM | Scoop.it
When Mobile CRM Goes Too Far, Part 1 - CRM Buyer
CRM Buyer
"The rise of mobile CRM in business should facilitate human interaction between customers/business or between customers," said Robb Hecht, marketing professor at Baruch College.

Via Sandrine User
Danni Wang's insight:

With the development of ICT, mobile version is a convenience feature. Using the mobile version of CRM provides a great, convenient way to access data and make quick references. While at the same time, the overmobilization can pose drawbacks for customers. This issue should be considered.

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Rescooped by Danni Wang from Conversion Rate Optimization (CRO)
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Cater to the Mobile Marketplace - Destination CRM

Cater to the Mobile MarketplaceDestination CRMThese mobile users have specific needs that must be considered in your marketing and e-commerce plans.

Via Paul Gothier
Danni Wang's insight:

With the mobile users continuing to grow, the mobile CRM is a new market strategy for many companies to consider. Mobile search can give customers what they are looking for, and more convenience than other devices. It can be predicted that the mobile CRM will become the mainstream in the future.

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Rescooped by Danni Wang from Mobile - Mobile Marketing
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Mobile CRM: Why is adoption so slow?

A new report reveals that businesses aren't upgrading from CRM to mobile CRM anywhere nearly as quickly as anticipated. And findings suggest that it is not just inertia.

Via Philippe E. Maille
Danni Wang's insight:

This article pointed out some Mobile CRM concerns to explain why the adoption of Mobile CRM is so slow? The data security issue would be a big problem. So recently, it is necessary for companies to solve the privacy issue and gain the customers' confidence.

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Rescooped by Danni Wang from Customer Experience Best Practices & Issues
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Infographic: 6 Strategic Advantages of Mobile CRM « CRM Software Blog

Infographic: 6 Strategic Advantages of Mobile CRM « CRM Software Blog | Mobile CRM | Scoop.it
Infographic: 6 Strategic Advantages of Mobile CRM http://t.co/0y9N1JBOoQ

Via beyondthearc
Danni Wang's insight:

Through Mobile CRM, employees can understand the preferences and habits of customers and better understanding of the customers. This article uses an interesting flow chart to outline 6 strategic advantages of Mobile CRM. And the author also used data and research results to support it. 

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Rescooped by Danni Wang from Mobile CRM
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CRM Booming, Business Process Management Critical Too | NewsFactor Business

CRM Booming, Business Process Management Critical Too | NewsFactor Business | Mobile CRM | Scoop.it
As the market for customer relationship management software continues to grow, consider how integrating your CRM tools and business process management can help your company grow, as well.

Via Wired2Cloud
Danni Wang's insight:

A good article highlights the CRM system has a positive impact in business. It can be used to improve the customer experience and increase customer satisfaction. Therefore, in order to deliver the best possible customer experience, managers need to guide the business processes that revolve around their CRM tools. So the next step of the CRM software might be integrated with BPM or CEM.

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Smile Jeremy's comment, May 4, 2014 7:34 PM
wokao, it even changed my life!
Rescooped by Danni Wang from Mobile CRM
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Mobile Is About to Get Serious About Video Ads - CRM Buyer

Mobile Is About to Get Serious About Video Ads - CRM Buyer | Mobile CRM | Scoop.it
Mobile Is About to Get Serious About Video Ads
CRM Buyer
Brands are not necessarily convinced that mobile video will be a major platform, even after Facebook does enter the space.

Via Wired2Cloud
Danni Wang's insight:

Mobile video marketing is a potential market in today’s society, and the mobile app install ads will be a new trend of mobile CRM. Because it is not quite essential for most brands, the mobile video has not grabbed more attention. With the rapid development of mobility, it is time for CRM buyers to recognize the importance of mobile CRM.

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Rescooped by Danni Wang from Mobile CRM
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Mobile Phone or Monitoring Bracelet? Court Rules Your Cell Phone Tracking Data is No Longer Private

Mobile Phone or Monitoring Bracelet? Court Rules Your Cell Phone Tracking Data is No Longer Private | Mobile CRM | Scoop.it
The United States Appeals Court for the Fifth Circuit recently ruled that law enforcement does not have to issue a warrant in order to access historical location data that is stored by cellphone providers.The court ruled that your location data...

Via Wired2Cloud
Danni Wang's insight:

Privacy issues are a hot topic in recent years. A lot of customers pay more attention to protect their privacy information. While if you use a smart phone, your phone’s location data actually tells a lot about you. It reveals your habits and preferences or other personal information. So the privacy problem in mobile CRM needs to be considered by companies. How can companies gain consumer’s trust and offer personal data actively?

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Rescooped by Danni Wang from Mobile CRM
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Oracle Unveils Self-Service Mobile App Designer for BI | CRM Daily

Oracle Unveils Self-Service Mobile App Designer for BI | CRM Daily | Mobile CRM | Scoop.it
Business intelligence is more useful when it can be customized without a major effort by IT. Oracle has released a self-service Mobile App Designer so users can create their own mobile apps.

Via Wired2Cloud
Danni Wang's insight:

I am not familiar with business intelligence, while in fact it is very useful to companies. Through this article, we can know the value of mobile business intelligence is grown. Some examples like Oracle Company and Jaspersoft Study are used to proof the advantages of mobile CRM. 

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Rescooped by Danni Wang from Mobile CRM
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Know Your Customers Better with Mobile CRM

Know Your Customers Better with Mobile CRM | Mobile CRM | Scoop.it
Ask any sales manager who has made use of mobile CRM whether it has helped him boost his business and...more...

Via Wired2Cloud
Danni Wang's insight:

The purpose of CRM is to know customers better. Mobile CRM system allows company to get customers in a comprehensively way. This article point out some benefits of mobile CRM, provide a way to interact with them and give them better service. 

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Wired2Cloud's curator insight, August 12, 2013 10:15 PM
The sales and service aspects of your business are greatly enhanced. Aside from making your essential CRM functions accessible to your workforce, it also provides you with a vast selection of innovative features that are sure to deliver compelling results. In short, it allows you to save a lot of time, effort, and money when it comes to running your business.

Imagine if you could get more output from lesser effort. With a mobile CRM system, this seemingly impossible dream becomes a reality. Such a system boasts advanced search functions and efficient functionality that enable you to monitor and update your customers’ records instantly and conveniently when your team is on the road.

Your business gets advantages that are truly invaluable considering the extremely competitive market today. With a mobile system, you can easily make updates to your CRM or even save important information such as notes, videos, and photos on the go. You can even automate crucial processes like client approvals without going through a lot of hassle. All these are advantages that you certainly cannot put a price on.

Your team members will also thank you for opting to go mobile as the system also enables them to perform their tasks better. Instead of having to go through several complicated steps to complete their jobs, they can finish what they are required to do in just a few, easy steps. Streamlining their tasks will allow them to devote more time to interacting with your customers too.

Lastly, in addition to equipping your sales team with a mobile CRM, also consider providing a mobile channel for your customers to interact with your business. A mobile CRM gives you the opportunity to familiarise yourself with the lifestyles and needs of your target customers. Now, more than ever, it is easier to get in touch with them, extract information from them, interact with them, and process important transactions with them.

More on: http://www.wired2cloud.com.au/how-mobile-crm-can-help-you-know-your-customers-better/

Cai Yukun's curator insight, May 29, 2014 6:08 PM

mobile CRM can help users to understand their clients better. this is a way to boost their business.