Mobile Content Marketing
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Mobile Content Marketing
Mobile content marketing, mobile marketing, mobile optimization and responsive design.
Curated by Readz
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How Long-Form Content and Mobile Change the Game - Readz - About Mobile & Content Marketing

How Long-Form Content and Mobile Change the Game - Readz - About Mobile & Content Marketing | Mobile Content Marketing | Scoop.it
As a content marketer, there are two questions you have to answer today. Does my...
Readz's insight:

Connecting the dots between long-form content and mobile optimization. Two very important questions raised for all content marketers.

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Mobile Content Marketing Tip 2: Effective Content Needs a Mobile First Navigation - Readz

Mobile Content Marketing Tip 2: Effective Content Needs a Mobile First Navigation - Readz | Mobile Content Marketing | Scoop.it
Are you looking to make your mobile content marketing efforts more effective? Here's a simple tip: Start with your navigation.
Readz's insight:

Mobile devices need adapted navigation to take into account the smaller screen sizes but also to take advantage of the device hardware (touchscreen). Not only selecting what content you want to see, but moving from one content to another (i.e., summary pages, indexes, swiping and scrolling to next pages).

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Mobile Keyword Research: Tools for Success - Readz

Mobile Keyword Research: Tools for Success - Readz | Mobile Content Marketing | Scoop.it
To figure out which terms are best for different devices one of the best places to look is Google tools, which can help with your mobile keyword research.
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Are Local and Mobile SEO the Same Thing? - Readz

Are Local and Mobile SEO the Same Thing? - Readz | Mobile Content Marketing | Scoop.it
Are local and mobile SEO (search engine optimization) the same thing? The very simple answer is no, but the two areas are becoming increasingly intertwined.
Readz's insight:

On the difference between Local SEO and Mobile SEO.

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What is Mobile Content Marketing?

What is Mobile Content Marketing? | Mobile Content Marketing | Scoop.it
Mobile content marketing is the creation of mobile optimized content to attract and engage existing and potential customers.
Readz's insight:

In case you have been wondering what mobile content marketing is and what it entails

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How to Create a Mobile-First Content Marketing Strategy

How to Create a Mobile-First Content Marketing Strategy | Mobile Content Marketing | Scoop.it
A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available.

Via Riaz Khan
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The ultimate mobile email statistics overview

The ultimate mobile email statistics overview | Mobile Content Marketing | Scoop.it
All numbers and data on the popularity of mobile email, mobile email reading, devices vs desktop and mobile email usage.
Readz's insight:

Ever evolving stats on mobile email... Fascinating to see what the timeline tells.

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Blogs: The Importance of Mobile Friendly Blogs

Blogs: The Importance of Mobile Friendly Blogs | Mobile Content Marketing | Scoop.it
The stats clearly show that people who use mobile devices want mobile friendly content, including mobile friendly blogs. It's key time to optimize your blog
Readz's insight:

The time has come. Mobile frindly blogs are no longer a matter of preference - they're a must in this mobile driven world.

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MOBILE - 7 Ways To Run An Unsuccessful Mobile Email Campaign

MOBILE - 7 Ways To Run An Unsuccessful Mobile Email Campaign | Mobile Content Marketing | Scoop.it
The elite marketing professionals excel at effective email campaigns, devoting time and study to determine how to use the latest resources, metrics and methods

Via Peg Corwin
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Peg Corwin's curator insight, January 12, 2014 4:03 PM

Infographic to provide visual tips on MOBILE EMAIL MARKETING.


Tips:  Keep your call to action visible without scrolling, send at the right time, and many more


If you like this scoop, please consider a thumbs up or share.

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Mobile PPC: The Importance of Doing it - READZ BLOG

Mobile PPC: The Importance of Doing it - READZ BLOG | Mobile Content Marketing | Scoop.it
Marketing to mobile users is essential in 2014. One technique that has great potential is mobile PPC (pay per click ) advertising.
Readz's insight:

CTR, recent evolution in CTR and how mobile is coming up strong. Why PPC is interesting on mobile and tablets.

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How to Get Started in Mobile Content Marketing

How to Get Started in Mobile Content Marketing | Mobile Content Marketing | Scoop.it
  The stats are in and they prove one thing. Mobile content marketing is the...
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How the finance industry can benefit from mobile content marketing

How the finance industry can benefit from mobile content marketing | Mobile Content Marketing | Scoop.it
  When you think about the industries that are rocking content marketing, you probably don’t...
Readz's insight:

An overview of the most important elements for a content marketing strategy, but more specifically a mobile content marketing strategy for the finance industry.

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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ple

Via Ally Greer, Dan Aldridge
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David Lawyer's curator insight, October 20, 2013 9:21 PM

Great facts to help solidify the position that content marketing is now and will be tomorrow, CRITICAL to the success of a businesses marketing campaign.

Dan Aldridge's curator insight, November 4, 2013 6:18 PM

Wow. 90% of what the brain receives is visual. Should be a leg up for scoopit.com!

Monica S Mcfeeters's curator insight, January 20, 2014 1:00 PM

Helpful info for those interested in marketing with content.

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Mobile Content Marketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon, bContext
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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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Mobile Content Marketing Tip 1: The Importance of Clear Visual Information - Readz

Mobile Content Marketing Tip 1: The Importance of Clear Visual Information - Readz | Mobile Content Marketing | Scoop.it
Clearly conveyed visual information becomes absolutely essential in mobile content marketing when transitioning from desktop design to mobile design.
Readz's insight:

Clear design is important for mobile devices (even more so than desktop) due to screen size, environmental conditions and so on.

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How Readz is Aiming to Take Content Marketing to the Next Level

How Readz is Aiming to Take Content Marketing to the Next Level | Mobile Content Marketing | Scoop.it
There’s a lot more to the Readz experience than simply creating a cool way to share content and measure its performance.
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Mobile Marketing Glossary: 50 Essential Terms

Mobile Marketing Glossary: 50 Essential Terms | Mobile Content Marketing | Scoop.it
While marketers do not need to know the entire lexicon, it is necessary to have a grasp of the fundamentals of the mobile marketing glossary.
Readz's insight:

"With each new digital technology comes a new set of words and acronyms for marketers to learn...Now mobile has ushered in a new set of terms."

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Tips for Creating a Mobile Social Marketing Powerhouse

Tips for Creating a Mobile Social Marketing Powerhouse | Mobile Content Marketing | Scoop.it
You can't ignore social media, you can’t ignore mobile marketing, therefore you can’t ignore mobile social marketing.
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Mobile Content Marketing With Annual Reports

Mobile Content Marketing With Annual Reports | Mobile Content Marketing | Scoop.it
The answer is to make the content of annual reports responsive and optimized for reading on mobile devices. It's time for mobile content marketing.
Readz's insight:

Getting the most out of annual reports. Content gone mobile.

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How to Create a Mobile-First Content Marketing Strategy

How to Create a Mobile-First Content Marketing Strategy | Mobile Content Marketing | Scoop.it
While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Use these tips to create a mobile-first content marketing strat...
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Websites: The Advantages of Mobile Friendly Websites

Websites: The Advantages of Mobile Friendly Websites | Mobile Content Marketing | Scoop.it
If you're looking to prepare your business to take advantage of the mobile market then creating responsive, mobile friendly websites is a great option.
Readz's insight:

Ensuring that users have a consistent user experience.and other advantages of a mobile friendly, responsive website

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How Mobile Friendly Emails Will Improve Your Open and CTR Rates

How Mobile Friendly Emails Will Improve Your Open and CTR Rates | Mobile Content Marketing | Scoop.it
Since mobile users are now such an important segment of the market, it's clear that you'll need mobile friendly emails.
Readz's insight:

From a business and marketing conversion viewpoint mobile friendly email marketing makes sense because it drives sales.

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How the technology industry can benefit from mobile content marketing

How the technology industry can benefit from mobile content marketing | Mobile Content Marketing | Scoop.it
  No matter what industry you are in, mobile content marketing is the way forward....
Readz's insight:

Mobile content marketing can be a very useful tool in many sectors, including the tech industry sector.

 

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I can't believe my white papers weren't search engine optimized - READZ BLOG

I can't believe my white papers weren't search engine optimized - READZ BLOG | Mobile Content Marketing | Scoop.it
  Change is inevitable – and there’s nothing worse than hanging onto an idea that’s...
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Mobile Content Marketing: Who’s Reading What? - READZ BLOG

Mobile Content Marketing: Who’s Reading What? - READZ BLOG | Mobile Content Marketing | Scoop.it
  Ready to create your mobile content marketing strategy? Stop! Before you start planning your...
Readz's insight:

Defining a mobile strategy also means looking at new opportunities, and in the case of mobile, great help is to start looking into when users are consuming which type of content on which device. In other words : audience analysis.

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How to Select the Right Digital Magazine Publishing Solution

How to Select the Right Digital Magazine Publishing Solution | Mobile Content Marketing | Scoop.it
  Publishing a digital magazine is an excellent way to boost engagement with the audience...
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