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Without Mobile Optimization Your Website Is At Risk Of Losing Search Discovery

Without Mobile Optimization Your Website Is At Risk Of Losing Search Discovery | Mobile Commerce | Scoop.it
A study released by Searchmetrics reveals that over a third of mobile web search results vary from desktop results when comparing identical search queries

Via Bonnie Burns
Mobinee's insight:

It would be interesting to hear about techniques that businesses with responsive websites can use to optimize for mobile as well as the desktop.

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Bonnie Burns's curator insight, November 13, 2014 11:43 AM

“Google is increasingly focused on the intent and context of search queries… For mobile searches it has additional information about the searcher, such as their location, which also impacts the results it delivers. Our research demonstrates that marketers need to focus on different areas if they are to increase visibility on smartphones.”

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Mobile investment paying off for multichannel retailers - Mobile Marketing - BizReport

Mobile investment paying off for multichannel retailers - Mobile Marketing - BizReport | Mobile Commerce | Scoop.it
Multichannel retailers are enjoying stronger growth in mobile sales than their pureplay counterparts, according to new research by internet retail trade body IMRG and consultancy Capgemini.
Mobinee's insight:

Going mobile not only provides an additional sales channel for retailers but also drives more sales in-store.

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Shopping on Smartphones Continues to Soar | Mobile Marketing Watch

Shopping on Smartphones Continues to Soar | Mobile Marketing Watch | Mobile Commerce | Scoop.it
Mobinee's insight:

Savvy shoppers can check out products in a retail store and then use a smartphone to compare prices. I think this is a growing trend that makes it difficult for retail stores to compete with online prices.

 

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bigMobility: 30% of Snapdeal Orders Come from Mobile Traffic ...

bigMobility: 30% of Snapdeal Orders Come from Mobile Traffic ... | Mobile Commerce | Scoop.it
Snapdeal Mobile Traffic has witnessed 10 times growth in the last 12 months. Snapdeal put out, 75% of the mobile based transactions involve cash on delivery and 25% are prepaid transactions.
Mobinee's insight:

Wow. This is huge growth!

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You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy

You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy | Mobile Commerce | Scoop.it
The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black.
Mobinee's insight:

This is a must read for business owners---find out what is happening now and what you need to do to succeed in today's market.

 

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How Much Should You Spend on SEO Services?

How Much Should You Spend on SEO Services? | Mobile Commerce | Scoop.it
For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision.
Mobinee's insight:

Excellent article on what to look for in an SEO agency or service: a "must read" for any businesses.

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Google’s Think Insights make available a new study...

Google’s Think Insights make available a new study... | Mobile Commerce | Scoop.it
Google’s Think Insights make available a new study on mobile: “How Mobile is Transforming The Shopping Experience In Stores.” Key Takeaways: • Smartphones are transforming the in-store shopping...
Mobinee's insight:

New study on mobile shoppers.

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Two mobile-marketing studies hint how restaurants can optimize M-commerce | Reporter's Notebook

Two mobile-marketing studies hint how restaurants can optimize M-commerce | Reporter's Notebook | Mobile Commerce | Scoop.it
  Before I begin, let’s make one thing clear about smart phones and restaurants: Ever since iPhones started proliferating, they have made your dinner companions a whole lot ruder, as they increasingly had their stares affixed to their touch...
Mobinee's insight:

Restaurants do well on a mobile optimized website which can provide an excellent customer experience. A mobile website is also great marketing tool for the restaurant owner. Some customers would not go through the trouble of looking for an app and downloading it, let alone have it take up space on their phones.

 

 
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How Beacons Are Changing the Shopping Experience

How Beacons Are Changing the Shopping Experience | Mobile Commerce | Scoop.it
The missing piece in the mobile marketing puzzle is falling into place.
Mobinee's insight:

Have you been Beaconded? Picture yourself window shopping, instantly seeing details about an outfit on a mannequin, and then purchasing it from your phone. Coming soon to stores in the US.

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Study: Soon B2B mobile traffic will outstrip B2C - Mobile Marketing - BizReport

Study: Soon B2B mobile traffic will outstrip B2C - Mobile Marketing - BizReport | Mobile Commerce | Scoop.it

Digest...

 

Business to Consumer (B2C) businesses have traditionally led Business to Business (B2B) brands in both online and mobile traffic. However, according to new data out from Usablenet that is about to change. Their data shows, thanks to the rapid adoption of mobile by B2B brands, mobile traffic to their sites will soon outpace B2C traffic.

 

Reading reviews, comparing features and pricing are just a few of the things B2B customers are doing in the mobile space, and their adoption of mobile platforms is what will soon push B2B brands ahead of B2C's for mobile traffic. That according to new data out from Usablenet which shows that while m:commerce accounts for less than 10% of B2B sales more than half are shifting transactions from offline to online or self-serve options.

 

The data further shows:

• 56% of B2B customers read reviews via mobile
• 55% read product details
• 50% compare features
• 48% compare prices

 

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Via marketingIO
Mobinee's insight:

It's quite interesting to see B2B companies quickly adopting mobile to research products and compare features and prices.

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marketingIO's curator insight, August 4, 2014 7:19 PM

If this doesn't give you perspective regarding B2B mobile, I don't know what else would.

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Without rebirth, malls face extinction: Developer

Without rebirth, malls face extinction: Developer | Mobile Commerce | Scoop.it
Without a complete reinvention, typical U.S. malls will be extinct within the next 10 to 15 years, real estate CEO Rick Caruso said. (Shopping malls facing extinction?
Mobinee's insight:

One of the biggest factors in ecommerce is the ability to offer lower prices to consumers.  Also, today's savvy consumers can go in a retail store to learn about the product and then comparison shop online to get the best price and order.

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Top 10 mobile loyalty programs from first three quarters

Top 10 mobile loyalty programs from first three quarters | Mobile Commerce | Scoop.it

Best Buy, Walgreens and Sephora are only a few of the brands with campaigns this year that are betting big on loyalty as the centerpiece of their mobile strategies.

From integrating social media to educating consumers about mobile payments, marketers from every sector have stepped up their mobile efforts in building loyalty during the first three quarters of 2013. With the holidays right around the corner, mobile will likely play a key role for marketers not only leading up to holiday shopping, but also afterwards in building long-term relationships with consumers.

Here are the top 10 mobile loyalty campaigns from the first three quarters of 2013, in alphabetical order.


Via ScottPValentine
Mobinee's insight:

Ready for the holidays?

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Hack any Facebook account in under a minute, by sending just one SMS

Hack any Facebook account in under a minute, by sending just one SMS | Mobile Commerce | Scoop.it
A security researcher explans how he could hack into any account on Facebook, just by sending a mobile phone text message. Here's how it worked.

Via Paulo Félix
Mobinee's insight:

Fortunately Facebook fixed this vulnerability five days after it was reported (May 28, 2013) thanks to that researcher.  https://threatpost.com/sms-account-hijack-exploit-fixed-by-facebook/

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Mobinee's curator insight, June 28, 2013 1:37 PM

Fortunately Facebook fixed this vulnerability five days after it was reported (May 28, 2013) thanks to that researcher reporting the issue.  https://threatpost.com/sms-account-hijack-exploit-fixed-by-facebook/

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Competing Against Multi-channel Brands and Retailers

Competing Against Multi-channel Brands and Retailers | Mobile Commerce | Scoop.it
Mobinee's insight:

A great article on how to attract consumers when building an online store (desktop or mobile) that sells branded products. Other than offering great customer service, you need to build customer loyalty.

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The Time For Mobile is Now - Local Mobile Marketing Services

The Time For Mobile is Now - Local Mobile Marketing Services | Mobile Commerce | Scoop.it
Mobinee's insight:

Get your business on the mobile track and gain customers.

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66pc abandon mcommerce purchases because of issues at checkout - Mobile Commerce Daily - Commerce

66pc abandon mcommerce purchases because of issues at checkout - Mobile Commerce Daily - Commerce | Mobile Commerce | Scoop.it
Mobile Commerce Daily today - 66pc abandon mcommerce purchases because of issues at checkout; Macy’s exec: Mobile amplifies multichannel, multiscreen marketing.
Mobinee's insight:

They also abandon mobile websites that are not optimized for smartphones (for example, a tiny shrunken version of a desktop website) and go to a site that is easy to read and navigate.

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