Savvy shoppers can check out products in a retail store and then use a smartphone to compare prices. I think this is a growing trend that makes it difficult for retail stores to compete with online prices.
For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision.
Excellent article on what to look for in an SEO agency or service: a "must read" for any businesses.
Before I begin, let’s make one thing clear about smart phones and restaurants: Ever since iPhones started proliferating, they have made your dinner companions a whole lot ruder, as they increasingly had their stares affixed to their touch...
Restaurants do well on a mobile optimized website which can provide an excellent customer experience. A mobile website is also great marketing tool for the restaurant owner. Some customers would not go through the trouble of looking for an app and downloading it, let alone have it take up space on their phones.
Business to Consumer (B2C) businesses have traditionally led Business to Business (B2B) brands in both online and mobile traffic. However, according to new data out from Usablenet that is about to change. Their data shows, thanks to the rapid adoption of mobile by B2B brands, mobile traffic to their sites will soon outpace B2C traffic.
Reading reviews, comparing features and pricing are just a few of the things B2B customers are doing in the mobile space, and their adoption of mobile platforms is what will soon push B2B brands ahead of B2C's for mobile traffic. That according to new data out from Usablenet which shows that while m:commerce accounts for less than 10% of B2B sales more than half are shifting transactions from offline to online or self-serve options.
The data further shows:
• 56% of B2B customers read reviews via mobile • 55% read product details • 50% compare features • 48% compare prices
Without a complete reinvention, typical U.S. malls will be extinct within the next 10 to 15 years, real estate CEO Rick Caruso said. (Shopping malls facing extinction?
One of the biggest factors in ecommerce is the ability to offer lower prices to consumers. Also, today's savvy consumers can go in a retail store to learn about the product and then comparison shop online to get the best price and order.
Best Buy, Walgreens and Sephora are only a few of the brands with campaigns this year that are betting big on loyalty as the centerpiece of their mobile strategies.
From integrating social media to educating consumers about mobile payments, marketers from every sector have stepped up their mobile efforts in building loyalty during the first three quarters of 2013. With the holidays right around the corner, mobile will likely play a key role for marketers not only leading up to holiday shopping, but also afterwards in building long-term relationships with consumers.
Here are the top 10 mobile loyalty campaigns from the first three quarters of 2013, in alphabetical order.
A great article on how to attract consumers when building an online store (desktop or mobile) that sells branded products. Other than offering great customer service, you need to build customer loyalty.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.